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- Tasks: Leverage AI to enhance marketing strategies and improve client campaigns.
- Company: Join a forward-thinking digital marketing agency focused on performance-driven strategies.
- Benefits: Competitive salary, ongoing training, and opportunities for career progression.
- Why this job: Shape the future of marketing with AI and make a real impact.
- Qualifications: 3+ years in digital marketing and hands-on experience with AI tools.
- Other info: Dynamic environment with exposure to diverse clients and innovative challenges.
The predicted salary is between 30000 - 40000 £ per year.
Must have a minimum of 3 years of digital marketing agency experience.
About Us
We are a forward-thinking digital and marketing agency delivering performance-driven strategies across paid media, SEO, content, CRM, automation, analytics, and creative. As AI continues to reshape how marketing is planned, executed, and optimised, we are looking for a Marketing AI Specialist to help us embed AI into both client delivery and internal operations.
The Role
This is a hands-on, strategic role focused on applying AI to improve marketing effectiveness, efficiency, innovation, and scalability. You will work across multiple client accounts and internal agency functions to identify where AI can add real commercial value. You will help teams use AI in practical ways across content development, campaign planning, audience analysis, reporting, workflow automation, personalisation, SEO, paid media, and CRM. You will also play a key role in setting standards for responsible and effective AI usage. This role suits someone who understands digital marketing in an agency environment and is excited by turning AI tools into measurable business outcomes.
Key Responsibilities
- Identify opportunities to use AI across client campaigns and internal agency workflows.
- Research, test, and implement AI tools to improve campaign delivery, reporting, content production, and operational efficiency.
- Support client teams with AI-led improvements across SEO, PPC, paid social, email marketing, content marketing, CRO, and marketing automation.
- Build prompts, reusable workflows, templates, and automation processes that improve output quality and speed.
- Partner with account managers, strategists, analysts, and creatives to embed AI into campaign planning and execution.
- Analyse campaign, audience, and customer data to uncover insights and optimisation opportunities.
- Improve reporting processes through AI-assisted summaries, dashboards, and insight generation.
- Help maintain brand quality, factual accuracy, and tone of voice across AI-assisted content outputs.
- Establish and document best practice for ethical, compliant, and commercially sensible use of AI.
- Deliver training and support to internal teams on AI tools, prompt writing, workflow design, and practical use cases.
- Stay informed on emerging AI platforms, martech tools, data regulations, and agency-relevant innovations.
- Evaluate the ROI, scalability, and risks of new AI tools before adoption.
What We’re Looking For
- Experience in digital marketing, performance marketing, marketing operations, marketing automation, or martech.
- Strong understanding of core channels such as SEO, PPC, paid social, content, email, analytics, and CRO.
- Hands‑on experience using AI tools for marketing, research, content, analysis, automation, or process improvement.
- Ability to translate business goals into practical AI‑led marketing solutions.
- Strong analytical thinking and confidence working with campaign performance data and marketing metrics.
- Excellent communication skills, including the ability to explain AI tools and concepts to non‑technical colleagues and clients.
- Strong organisational skills and the ability to manage priorities in a fast‑paced agency setting.
- Awareness of quality control, copyright, brand safety, data privacy, and responsible AI use.
- Previous experience in a digital or integrated marketing agency.
- Experience with tools such as ChatGPT, Claude, Gemini, Jasper, HubSpot, GA4, Looker Studio, SEMrush, Ahrefs, Zapier, Make, Google Ads, and Meta Ads Manager.
- Experience creating AI workflows for content creation, reporting, campaign optimisation, or CRM/personalisation.
- Basic understanding of APIs, no‑code automation, and AI integrations.
- Familiarity with UK GDPR and governance considerations for AI use in marketing.
What Success Looks Like
- Faster and smarter campaign execution.
- Improved team productivity through automation.
- Better insight generation from data.
- Higher quality and more scalable content/reporting workflows.
- Clear commercial value from AI adoption across client services and internal operations.
Why Join Us
- Opportunity to shape how AI is used in a growing agency.
- Exposure to varied clients, sectors, and marketing challenges.
- Strong progression potential in an emerging specialist field.
- Ongoing training and experimentation with new tools and platforms.
If you’ve read the above and would like to be part of the WilsonCooke team, please send your CV along with a covering letter and a link to your portfolio. With your application, please tell us what you feel you can bring to WilsonCooke and why you think you would be the ideal candidate for this important role within our business. Please also indicate your salary expectations.
Marketing AI Specialist in Manchester employer: Wilsoncooke
Contact Detail:
Wilsoncooke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing AI Specialist in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any AI-driven projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI tools and digital marketing strategies. Be ready to discuss how you've used these in past roles and how they can benefit the agency.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at WilsonCooke.
We think you need these skills to ace Marketing AI Specialist in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in AI tools and strategies. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re excited about the Marketing AI Specialist role and how you can contribute to our team. Be specific about your experiences and what makes you the perfect fit.
Showcase Your Portfolio: If you have a portfolio, include a link! We love seeing examples of your work, especially any AI-driven projects or campaigns. It gives us a better idea of your style and capabilities.
Be Clear About Salary Expectations: Don’t forget to mention your expected salary in your application. This helps us understand if we’re on the same page and ensures a smoother conversation later on!
How to prepare for a job interview at Wilsoncooke
✨Know Your AI Tools
Make sure you’re familiar with the AI tools mentioned in the job description, like ChatGPT and HubSpot. Be ready to discuss how you've used these tools in your previous roles and how they can enhance marketing strategies.
✨Showcase Your Digital Marketing Experience
Highlight your experience in digital marketing, especially in areas like SEO, PPC, and content marketing. Prepare specific examples of campaigns you've worked on and how you’ve integrated AI to improve outcomes.
✨Prepare for Practical Scenarios
Think about real-world scenarios where AI could be applied in marketing. Be ready to suggest innovative ways to use AI for campaign planning or audience analysis, demonstrating your strategic thinking.
✨Communicate Clearly
Since you'll need to explain AI concepts to non-technical colleagues, practice simplifying complex ideas. Use clear, concise language to convey your thoughts during the interview, showing that you can bridge the gap between tech and marketing.