Account Managers/Senior Account Manager in Manchester

Brand Performance

Location: Remote

Contract type: Full-time / Permanent

Must have a minimum of 3 years of B2B digital marketing agency experience.

Role Overview

WilsonCooke is a brand performance agency with over 30 years’ experience. We believe strong results come from a clear strategy combined with exceptional customer experiences. We deliver both through a blend of strategy, creativity, and technology, helping our clients’ brands and businesses achieve sustainable growth.

We are experiencing continued growth and are now looking to expand our Client Services team by hiring a Campaign Manager / Account Manager. This role offers the opportunity to support a range of client accounts, with clear career progression and the chance to develop skills across the full marketing mix.

The ideal candidate will have a minimum of three years’ experience in a commercially orientated agency, working on digital accounts, and be seeking an opportunity to develop and progress their career.

The main responsibilities you will find yourself doing daily will be:

• Working closely with the Brand and Performance teams, you will devise and deliver brand and marketing campaigns designed to build brand awareness, generate leads, and acquire customers for our clients.
• You will oversee the quality of content produced by content writers, the social media team, and designers, ensuring brand identity and standards are consistently maintained.
• You will continuously monitor, evaluate, and report on campaign performance, implementing improvements where required.
• You will gather and analyse results, optimise campaigns against agreed objectives, and own brand insights across marketing and media.
• You will also be accountable for extracting and translating data into clear, actionable insights.
• Online and offline campaign planning.
• End-to-end campaign planning and execution, selecting the relevant marketing media mix and channels to build awareness and lead generation in the B2C and B2B markets.
• Ideation and development of all campaign ideas, including identifying target audiences, messaging, creating briefs and delivering the work with the creative/content/social and search marketing teams to bring these campaigns to life, defining all the messaging and objectives of the campaigns against the overall brand strategy of each client you work with.
• Analysis and evaluation of campaigns’ ROI and effectiveness.
• Work closely with the brand performance team to refine the online messaging (web content and UX).
• Management of the development of any customer acquisition assets e.g. website development.
• Measure campaign performance to refine messaging, marketing channels and tactical delivery.
• Demonstrable experience driving brand awareness, customer nurture strategy (Online and offline), and lead generation campaigns targeted directly to consumers.

You will have at least 3-5 years of agency experience in a B2B environment, demonstrating a record of success in developing, managing, and leading key sales or strategic campaigns.

You’ll be a highly experienced and customer-oriented digital specialist who understands the true value of a multi-channel approach.

You will need to have strong influencing and relationship management skills, and a systematic approach to projects, as well as a genuine passion for what drives brands and motivates customers.

You will have vast experience of using marketing technology to aid campaigns, such as marketing automation platforms or email software solutions.

Excellent eye for detail, managing content and copywriting.

Skilled in managing multiple projects and working autonomously to drive results and as a key team member.

Full awareness of creative processes and techniques – including digital platforms.

Driving licence and own transport.

This is a fully remote position working from home.

Talents

An understanding and genuine interest in digital campaigns.

Competitive salary, negotiable depending on qualifications and experience.

Contributed Pension Scheme.

Flexible working environment.

Holidays = 20 days (plus bank holidays). Birthday half-day holiday.

Working from home.

Founded in Manchester and celebrating 30 years next year, we are a brand performance agency with our roots firmly in the city and a fully remote team. We continually challenge the status quo, strive to improve every day, and embrace a truly agile mindset that enables us to evolve as an agency. Our passion comes from helping our clients succeed.

Shaping a better future for every one of us means helping our clients, their businesses, and our people thrive together. By doing this, we turn potential into progress and ambition into achievement—for our teams, our families, and the communities we touch.