Campaign / Account Manager

WilsonCooke is a brand performance agency with over 30 years’ experience. We believe strong results come from a clear strategy combined with exceptional customer experiences. We deliver both through a blend of strategy, creativity, and technology, helping our clients’ brands and businesses achieve sustainable growth. It’s an exciting time to join WilsonCooke as we are experiencing continued growth and are now looking to expand our Client Services team by hiring a Campaign Manager / Account Manager.

This role offers the opportunity to support a range of client accounts, with clear career progression and the chance to develop skills across the full marketing mix. The ideal candidate will have a minimum of three years’ experience in a commercially orientated agency, working on digital accounts, and be seeking an opportunity to develop and progress their career. We are looking for an enthusiastic, proactive, driven, and career-focused individual to succeed in this role.

The main responsibilities you will find yourself doing daily will be:

• Working closely with the Brand and Performance teams to devise and deliver brand and marketing campaigns designed to build brand awareness, generate leads, and acquire customers for our clients.
• Overseeing the quality of content produced by content writers, the social media team, and designers, ensuring brand identity and standards are consistently maintained.
• Continuously monitoring, evaluating, and reporting on campaign performance, implementing improvements where required.
• Gathering and analysing results, optimising campaigns against agreed objectives, and owning brand insights across marketing and media.
• Accountable for extracting and translating data into clear, actionable insights.
• Online and offline campaign planning.
• Strong understanding of all marketing channels.
• End-to-end campaign planning and execution, selecting the relevant marketing media mix and channels to build awareness and lead generation in the B2C and B2B markets.
• Ideation and development of all campaign ideas, including identifying target audiences, messaging, creating briefs, and delivering the work with the creative/content/social and search marketing teams.
• Development of messaging and positioning for campaigns.
• Analysis and evaluation of campaigns’ ROI and effectiveness.
• Working closely with the brand performance team to refine the online messaging (web content and UX).
• Utilising internal resources and managing any relevant external agencies.
• Management of the development of any customer acquisition assets e.g. website development.
• Measuring campaign performance to refine messaging, marketing channels, and tactical delivery.
• Demonstrable experience driving brand awareness, customer nurture strategy (online and offline), and lead generation campaigns targeted directly to consumers.

What we’re looking for is someone with the following in mind:

• Ideally, you will possess a marketing degree, have a relevant qualification such as a CIM in marketing, or have equivalent qualifications.
• You will have at least 3-5 years of agency experience in a B2B environment, demonstrating a record of success in developing, managing, and leading key sales or strategic campaigns.
• You’ll be a highly experienced and customer-oriented digital specialist who understands the true value of a multi-channel approach.
• You will need to have strong influencing and relationship management skills, and a systematic approach to projects, as well as a genuine passion for what drives brands and motivates customers.
• You will have vast experience of using marketing technology to aid campaigns, such as marketing automation platforms or email software solutions.
• Strong presentation and communication skills working with a variety of stakeholders.
• Excellent eye for detail, managing content and copywriting.
• Self-starter with the ability to drive new strategies and deliver marketing campaigns.
• Skilled in managing multiple projects and working autonomously to drive results and as a key team member.
• Hard-working and dedicated to getting the job done properly.
• The confidence to give clients trust in your work.
• Excellent oral and written communication skills.
• First-class organisational skills.
• Experience of working as part of a team.
• A keen eye for detail and an understanding of budget restraints.
• Full awareness of creative processes and techniques – including digital platforms.
• Ability to work under pressure whilst maintaining a cool outlook.
• Driving licence and own transport.

This is a fully remote position working from home.

Talents:

• Self-motivation, a strong work ethic, and enthusiasm when confronted with change.
• A strong drive for success.
• An understanding and genuine interest in digital campaigns.
• A positive, communicative personality that instils confidence in others.
• A desire to achieve our aims/goals, reflect our values, and satisfy client expectations.

Competitive salary, negotiable depending on qualifications and experience. Flexible working environment. Birthday half-day holiday. Hours of work: 37.5 hours a week. Working from home.

A little bit about us: Founded in Manchester and celebrating 30 years next year, we are a brand performance agency with our roots firmly in the city and a fully remote team. A core reason for our long-standing success is our refusal to stand still; we continually challenge the status quo, strive to improve every day, and embrace a truly agile mindset that enables us to evolve as an agency. Our passion comes from helping our clients succeed. Our purpose: Shaping a better future for every one of us.

If you’ve read the above and would like to be part of the WilsonCooke team, please send your CV along with a covering letter and a link to your portfolio. With your application, please tell us what you feel you can bring to WilsonCooke and why you think you would be the ideal candidate for this important role within our business.