Marketing Manager

Marketing Manager | Wilson Vale

Monday to Friday | 37.5 hours per week

Great food deserves a great story. Great experiences make it memorable.

Wilson Vale is growing, and we're looking for a creative, commercially minded Marketing Manager to strengthen our brand, bring our food and hospitality experiences to life, and support our ambitious growth plans.

Combining strategic thinking with hands-on creativity, you'll develop marketing that tells our story, strengthens client relationships and creates brilliant customer experiences.

Why Wilson Vale?

We believe contract catering should feel personal. Our chefs cook fresh food on site, our teams know their customers, and our leaders are visible and accessible. We build partnerships with organisations where our approach can genuinely make a difference.

Food that connects people.

It's more than a strapline. It reflects how we think about food, hospitality and the relationships we build with our clients and their customers.

We create restaurant-quality food and hospitality experiences across workplaces, independent schools, higher education, conference venues and distinctive locations throughout the UK. We're ambitious about our future, and we're looking for someone who wants to help shape it.

The Opportunity

As our Marketing Manager, you'll lead the development and delivery of Wilson Vale's marketing strategy, reporting to the Managing Director and working closely with Business Development, Operations, HR, our chefs and wider support teams.

You'll play a key role in showcasing what makes Wilson Vale different, supporting new business growth and strengthening relationships with existing clients. From developing engaging campaigns and digital content to supporting tenders and bringing ideas to life across our sites, you'll have the opportunity to shape how our brand is seen and experienced.

What You'll Be Doing

• Develop and deliver a marketing strategy aligned with Wilson Vale's growth ambitions and commercial objectives.

• Champion our brand, showcasing our distinctive approach to food, service and hospitality.

• Create engaging campaigns, digital content and social media communications.

• Bring our food, chefs, people and client partnerships to life through compelling storytelling.

• Support Business Development with tenders, pitches, presentations and new business opportunities.

• Develop marketing materials, case studies and proposals that communicate what makes Wilson Vale different.

• Create initiatives that strengthen customer engagement, client retention and organic growth.

• Work with chefs and operational teams to deliver food-led promotions and marketing activity across our sites.

• Visit client sites to understand customer needs, identify opportunities and ensure our brand is brought to life effectively.

• Monitor market trends, customer insight and competitor activity to inform new ideas.

• Manage the marketing budget, monitor KPIs and evaluate campaign performance, demonstrating impact and return on investment.

• Collaborate with the wider Aramark marketing and communications functions, using available expertise and resources while ensuring activity reflects Wilson Vale's brand and objectives.

What We're Looking For

You'll be a creative thinker with strong commercial awareness, a passion for food and hospitality, and the confidence to turn ideas into effective marketing.

Ideally, you'll bring:

• A minimum of four years' experience in a marketing role, with a proven ability to deliver effective marketing plans and campaigns.

• A formal qualification in Marketing or Business.

• Strong creative skills and an excellent eye for detail and visual presentation.

• Experience in digital marketing, social media and online communications.

• Excellent written communication skills and the ability to tell a compelling brand story.

• Commercial awareness and an understanding of how marketing supports business growth and customer retention.

• Confidence working with senior stakeholders and teams across different functions.

• Strong organisation skills and the ability to manage multiple projects and deadlines.

• Experience using customer insight, market trends and campaign data to inform decisions.

• A proactive, hands-on approach, with the confidence to work independently and take ownership.

• A genuine interest in food, hospitality and memorable customer experiences.

• A full UK driving licence and flexibility to travel to our sites and meetings across the UK.

Why This Role Is Different

You'll join Wilson Vale at an exciting point in our growth, with the opportunity to shape our marketing approach and make a visible contribution to the future of the business.

You'll spend time with our chefs and site teams, understand our clients, celebrate our people and develop creative ideas that bring our story to life. Working closely with our senior leadership team, you'll have the opportunity to make a genuine impact.

We're not interested in marketing for the sake of it. We want creativity with purpose, backed by commercial thinking and reflecting the quality of the food and hospitality we deliver every day.

If you're excited by the opportunity to build a distinctive brand and help shape the next chapter of Wilson Vale, we'd love to hear from you.

WILSON VALE PERKS

• A fun and inspiring working environment with excellent career development opportunities.

• Paid training tailored to you.

• Access to our Employee Assistance Programme to support your wellbeing.

• An online employee benefits scheme, offering savings on everyday items.

• Your birthday off every year after one year's service.

• Enhanced maternity pay.

• The option to buy and sell up to five days of annual leave.

• The option for hybrid working, up to two days per week.

Wilson Vale is an equal opportunities employer committed to creating an inclusive working environment. We support our people and do not tolerate discrimination of any kind. From our catering teams to our operations and central support teams, everyone at Wilson Vale has a voice.

Wilson Vale

Food that connects people.

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