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- Tasks: Lead marketing strategies for golf in the UK and Ireland, boosting sales and brand awareness.
- Company: Join Wilson Sporting Goods, the top sports equipment brand empowering athletes worldwide.
- Benefits: Enjoy a competitive salary, private healthcare, generous leave, and an employee purchase scheme.
- Why this job: Be part of a passionate team that values creativity, teamwork, and making a difference through sport.
- Qualifications: Passion for golf, marketing degree, 2+ years experience, and strong communication skills required.
- Other info: Opportunity to work with brand ambassadors and manage exciting marketing campaigns.
The predicted salary is between 28800 - 48000 £ per year.
At Wilson, we are here to empower every human to live like an athlete. Passion, creativity, integrity, teamwork, ambition, and innovation are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson and have a role to play within our organization, working towards the same goal. One team, one dream.
We believe that being an athlete isn’t something you do; it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view, and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.
Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference and who love to help others win. Together, we will create a better world through sport. Join us.
What You’ll Do
We are currently seeking a Marketing Executive for our UK & Ireland Golf business, to lead the creation and execution of seasonal marketing plans aligned with brand goals, to boost sales, drive sell-through, and brand awareness. As a Marketing Executive, you will:
- Plan and execute marketing strategies aligned with brand objectives.
- Work closely with the sales team to support trade partners and drive retail performance.
- Manage relationships and campaigns with PR, retail, and media partners and stakeholders.
- Lead the management of the UK&I marketing budget.
- Build and nurture relationships with Wilson brand ambassadors, particularly through green grass accounts.
- Manage digital assets including product catalogues, training platforms, and updates to Wilson.com.
What We’re Looking For
This role requires passion for the sport of golf, ideally with a marketing or business degree or similar qualification and 2+ years of experience in a similar hands-on marketing role. Other requirements include:
- Extensive knowledge of golf, the market, products, and industry, including consumer trends and competitive activity.
- Ability to travel independently to support events in the UK/Ireland with occasional international travel.
- Ability to influence and negotiate with others.
- Strong oral and written English communication skills.
- Excellent organizational skills, analytical ability, and strategic vision.
- Strong computer proficiency in Microsoft Office: Outlook, Word, Excel, PowerPoint.
- Knowledge of SAP is preferred.
- Right to live and work in the UK.
What We’ll Provide
- Competitive Salary
- Pension (8% employer, 5% employee contribution)
- Life Assurance
- Private Healthcare
- Employee Purchase scheme
- 26 days annual leave + Bank Holidays
Marketing Executive, Golf (uk&i) employer: Wilson Sporting Goods Co.
Contact Detail:
Wilson Sporting Goods Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive, Golf (uk&i)
✨Tip Number 1
Familiarise yourself with Wilson's brand values and mission. Understanding their commitment to empowering athletes and promoting teamwork will help you align your passion for golf with their goals during interviews.
✨Tip Number 2
Network within the golf community and connect with current or former employees of Wilson. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
✨Tip Number 3
Stay updated on the latest trends in the golf industry and Wilson's product offerings. Being knowledgeable about their competitors and market dynamics will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to discuss specific marketing strategies you've successfully implemented in the past. Highlighting your hands-on experience and ability to drive sales and brand awareness will make you a strong candidate for the Marketing Executive position.
We think you need these skills to ace Marketing Executive, Golf (uk&i)
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Wilson Sporting Goods Co. and their values. Familiarise yourself with their mission to empower athletes and how they approach marketing in the golf sector.
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in sports or golf. Emphasise any achievements that demonstrate your ability to drive sales and brand awareness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for golf and marketing. Explain why you want to work for Wilson and how your skills align with their goals. Be sure to mention any specific experiences that relate to the role.
Showcase Your Communication Skills: Since strong communication skills are essential for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas effectively.
How to prepare for a job interview at Wilson Sporting Goods Co.
✨Show Your Passion for Golf
Make sure to express your enthusiasm for golf during the interview. Share personal experiences or stories that highlight your love for the sport, as this role requires a genuine passion for golf to connect with the brand's mission.
✨Demonstrate Marketing Knowledge
Be prepared to discuss your previous marketing experience in detail. Highlight specific campaigns you've worked on, particularly those related to sports or retail, and how they align with the goals of Wilson Sporting Goods.
✨Understand the Brand and Its Values
Research Wilson Sporting Goods thoroughly before the interview. Familiarise yourself with their brand values, recent campaigns, and market position. This will help you articulate how you can contribute to their mission of empowering athletes.
✨Prepare Questions for the Interviewers
Have thoughtful questions ready to ask the interviewers about the company culture, team dynamics, and future marketing strategies. This shows your interest in the role and helps you assess if it's the right fit for you.
