At a Glance
- Tasks: Lead marketing strategy, build a team, and create impactful content to drive demand.
- Company: Fast-growing B2B tech company with a strong market presence.
- Benefits: Competitive salary, senior ownership, and direct access to leadership.
- Other info: Office-based with flexible remote work options.
- Why this job: Make a real impact on the company's growth and marketing foundations.
- Qualifications: Experience in high-growth B2B tech, strong messaging skills, and team leadership.
The predicted salary is between 70000 - 90000 € per year.
Opportunity with a scaling B2B technology company building momentum in a market where trust and timing matter. You’ll be joining a business with a live product, strong customer signals, and enough proof to scale. The next phase is about clearer positioning, stronger evidence, and a more consistent way to turn interest into demand.
This is a senior, hands-on marketing role with real influence over the next stage of growth. You’ll own product marketing, messaging, customer proof, content, and market development, working closely with the leadership team to turn traction into repeatable commercial momentum. This is not a brand-only role, and it is not a performance marketing or large-scale events play. Success will come from sharp positioning, credible customer stories, useful content, and a deep understanding of what helps prospective customers understand the case for moving forward.
You’ll be someone who can simplify complexity without making it feel generic. You know how to turn customer insight into clear messaging, how to support sales with practical enablement, and how to build marketing foundations that create demand rather than activity for its own sake. You’ll likely come from a startup or scale-up environment where you’ve had to create structure, build from first principles, and stay close to execution. You’re comfortable working with founders and senior operators, but you don’t need a large team or mature marketing machine around you to be effective. The business has momentum, but marketing now needs to become a clearer driver of commercial scale. Success here comes from ownership, judgment, and the ability to build trust in a market where buyers need substance, not noise.
About the role:
- Own marketing across positioning, product marketing, content, customer advocacy, and market development
- Build, manage, and develop the marketing team as the function scales
- Build a clear narrative around the problem, the product, and the value customers are seeing
- Create practical, commercially useful content that supports pipeline and sales conversations
- Develop customer proof, case studies, references, and advocacy into a repeatable marketing engine
- Partner closely with sales to support longer, consensus-led sales processes
- Work with product and customer teams to understand market pain, objections, use cases, and value drivers
- Improve sales enablement so commercial conversations are sharper, clearer, and more consistent
- Shape how the company shows up in the market as it grows
- Put in place the right marketing foundations without over-engineering too early
- Use insight from customers and prospects to influence wider go-to-market thinking
About you:
- Experience in a high-growth B2B software or technology environment
- Strong product marketing, positioning, and messaging capability
- Experience leading or developing a marketing team
- Comfortable creating marketing momentum without a large team or heavy structure
- Able to turn complex products, workflows, or buying problems into clear commercial narratives
- Track record of generating demand through content, customer proof, thought leadership, insight-led campaigns, product storytelling, or community-led activity
- Commercially minded and closely aligned to revenue outcomes
- Confident working with sales teams and supporting longer sales processes
- Strong written communicator with good judgment on tone, audience, and message
- Comfortable working closely with founders or senior leadership
- Strategic, but still hands-on and execution-focused
- Credible with senior stakeholders, but not corporate
- Experience in considered, lower-frequency buying environments would be useful, but not essential
On offer:
- Competitive salary
- Senior marketing ownership at a key stage of growth
- Direct access to the leadership team
- Real influence over positioning, messaging, and go-to-market approach
- Opportunity to build the marketing foundations for scale
- Office-based with one day a week from home
Head of Marketing employer: Wilson Grey
Join a dynamic B2B technology company that values innovation and trust, offering a unique opportunity for the Head of Marketing to shape the future of its marketing strategy. With a competitive salary and direct access to the leadership team, you'll have real influence over positioning and messaging while building a marketing foundation for scale. The collaborative work culture fosters growth and creativity, making it an excellent environment for professionals eager to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections we make, the better our chances of landing that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in product marketing and customer advocacy. Whether it’s a blog post or a video, let’s demonstrate how we can simplify complex ideas into clear narratives that resonate with potential employers.
✨Tip Number 3
Prepare for interviews by understanding the company’s current market position. Research their products and customer feedback to come up with insightful questions and suggestions. This shows we’re not just interested in the role, but genuinely invested in their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we can tailor our approach based on what we know about the company and its needs, making us stand out from the crowd.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Marketing:When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission and how you can bring that passion to the Head of Marketing role.
Tailor Your Messaging:Make sure to customise your application to reflect the specific needs of this role. Highlight your experience in product marketing and how you've turned customer insights into compelling narratives that drive demand.
Be Clear and Concise:We appreciate clarity! Use straightforward language to explain your past achievements and how they relate to the responsibilities outlined in the job description. Avoid jargon and keep it simple.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at StudySmarter.
How to prepare for a job interview at Wilson Grey
✨Know Your Market Inside Out
Before the interview, dive deep into the B2B technology landscape. Understand the current trends, challenges, and opportunities in the market. This will help you articulate how your experience aligns with the company's needs and demonstrate your ability to simplify complex concepts.
✨Showcase Your Success Stories
Prepare specific examples of how you've successfully turned customer insights into compelling marketing narratives. Highlight your experience in creating customer proof and case studies that have driven demand. This will illustrate your hands-on approach and ability to generate real results.
✨Align with Sales Strategies
Be ready to discuss how you've partnered with sales teams in the past. Share strategies you've implemented to improve sales enablement and how you've supported longer sales processes. This shows that you understand the importance of collaboration and can drive commercial outcomes.
✨Demonstrate Your Leadership Style
As a senior role, they’ll want to know how you build and manage a marketing team. Talk about your leadership philosophy and how you foster a culture of creativity and accountability. This will reassure them that you can scale the marketing function effectively without needing a large team.
