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- Tasks: Lead growth marketing strategies and execute multi-channel campaigns for a fast-growing FinTech startup.
- Company: Join a dynamic B2B FinTech business in Central London with a collaborative culture.
- Benefits: Negotiable salary, pension, private healthcare, subsidised gym membership, and team social events.
- Why this job: Take charge of demand generation and make a real impact in a growing industry.
- Qualifications: Experience in B2B growth marketing, preferably in FinTech or complex SaaS environments.
- Other info: Opportunity to shape strategy and build scalable processes in a high-impact role.
The predicted salary is between 36000 - 60000 £ per year.
This is a hybrid role with 4 days spent in the Central London offices. This role is a great opportunity for an experienced Marketer looking to lead growth marketing in a startup. Our client is a B2B FinTech business offering data‑led services to enterprise clients across complex industries. If you’re looking for responsibility and to take charge of demand generation efforts, leading the function from strategy through to execution, this is the role for you.
You will have a budget and resources at your disposal and complete autonomy to design and execute campaigns. As well as being hands‑on in execution, you will manage a Content Marketer and an external group of agency partners. You’ll be responsible for driving measurable growth through multi‑channel campaigns, aligning closely with commercial goals, and owning performance across the entire funnel. This position is best suited to someone who has led demand gen strategy in B2B environments and enjoys working across teams to deliver commercial impact. A strong blend of strategic thinking and operational execution is key.
About the role:
- Work closely with the C‑suite in defining the GTM strategy
- Define and lead the demand gen strategy to meet revenue targets
- Align marketing plans with commercial and product teams
- Manage internal marketers and external agencies across key channels
- Manage budgets and a growing team, including a Content Marketing Executive
- Optimise paid, organic, and outbound performance campaigns
- Set up clear reporting to track ROI through the sales funnel
- Own and improve marketing automation and CRM processes
- Maintain consistency across brand, creative, and messaging
- Manage the digital experience, including site performance, UX, and SEO
- Use data to test, learn, and improve campaign performance
About you:
- Several years of experience in B2B growth marketing
- Recent experience within FinTech or complex SaaS is preferable
- Experience in an FCA authorised business is highly desirable
- Strong background in campaign strategy and execution for lead generation with demonstrable results
- Comfortable using tools like HubSpot, Salesforce, GA4, and LinkedIn Ads
- Analytical mindset with a focus on data‑driven optimisation
- Experienced in managing budgets, teams and external partners
- Confident communicator with a commercial outlook
On offer:
- Salary negotiable depending on experience
- Pension and private healthcare
- Subsidised gym membership
- Team social events
- High‑impact marketing ownership within a growing FinTech business
- Scope to shape strategy and build scalable processes
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Financial Services and Technology, Information and Media
Growth Marketing Lead employer: Wilson Grey
Contact Detail:
Wilson Grey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that Growth Marketing Lead role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your past successes in demand generation. Share specific examples of campaigns you've led and the measurable growth they achieved. We want to see that you can walk the walk, not just talk the talk!
✨Be Ready for the Challenge
This role is all about taking charge, so be prepared to discuss how you would approach leading growth marketing in a startup environment. Think about strategies you’d implement and how you’d manage a team. We love candidates who come in with fresh ideas and a clear vision!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate marketers ready to make an impact in the FinTech space. Let’s get you that interview!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Lead role. Highlight your experience in B2B growth marketing and any relevant achievements in FinTech or SaaS. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your demand generation strategies and how they’ve driven results in previous roles. We love a good story!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical mindset. Talk about tools you’ve used like HubSpot or Salesforce, and how you've optimised campaigns based on data insights. We’re all about that ROI!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Wilson Grey
✨Know Your Numbers
As a Growth Marketing Lead, you'll need to demonstrate your analytical skills. Brush up on key metrics related to demand generation and be ready to discuss how you've used data to drive growth in previous roles. This shows you understand the importance of ROI and can back up your strategies with solid evidence.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led, especially in B2B environments. Highlight your role in strategy development and execution, and be ready to discuss the results. This will help the interviewers see your hands-on experience and how you can bring that to their team.
✨Understand the FinTech Landscape
Familiarise yourself with the current trends and challenges in the FinTech sector. Being able to speak knowledgeably about the industry will show your passion and commitment, making you a more attractive candidate. Plus, it’ll help you align your marketing strategies with their commercial goals.
✨Be Ready to Discuss Team Management
Since you'll be managing a Content Marketer and external agencies, prepare to talk about your leadership style. Share examples of how you've successfully managed teams and collaborated across departments. This will demonstrate your ability to lead and inspire others while driving results.
