At a Glance
- Tasks: Lead and transform a sales team in a high-growth B2B distribution business.
- Company: Established B2B distribution company with a strong reputation for service and quality.
- Benefits: Competitive salary, opportunity for growth, and a chance to shape the future of sales.
- Other info: National travel required; ideal candidates should be near Birmingham, Bristol/Cardiff, or Oxford.
- Why this job: Be a key player in driving meaningful change and commercial evolution.
- Qualifications: Proven track record in B2B sales and experience in transforming sales functions.
The predicted salary is between 80000 - 100000 € per year.
We are partnering with a well-established, privately owned B2B distribution business with a strong reputation for service, product quality, and long-standing customer relationships. The company operates nationally across multiple channels and is entering a pivotal phase of its growth journey. With a solid platform in place and significant market opportunity ahead, the business is now seeking to appoint a Sales Director to lead the next stage of commercial evolution.
This is a high-impact role focused on transforming a successful but largely relationship-led sales function into a more structured, data-driven, and scalable commercial engine.
Key responsibilities will include:
- Defining and delivering a clear, multi-channel sales strategy
- Building a disciplined and repeatable sales operating model (pipeline, forecasting, CRM, KPIs)
- Driving growth across a diverse customer base, including larger and more complex accounts
- Leading, developing, and shaping a mixed-capability sales team
- Improving commercial performance through greater structure, accountability, and insight
- Acting as a key member of the leadership team, contributing to overall business strategy
The successful candidate will bring a track record of delivering growth within a B2B/trade/DIY Retail multi-channel environment, alongside experience of building or transforming a sales function. You will combine strong commercial instincts with the ability to introduce structure, pace, and discipline, without losing the importance of relationships in the sales process.
This role will suit a commercially astute, hands-on leader who is comfortable operating in an evolving business, able to challenge constructively, and capable of driving meaningful change. This is a rare opportunity to take on a transformation mandate within a business that has strong foundations, clear ambition, and the appetite to scale.
Whilst the role involves national travel, candidates will ideally live between Birmingham, Bristol/Cardiff and Oxford for ease of access to the Head Office where presence is required circa twice a week.
To explore further, please apply in confidence sending your CV to CV@wilsonbrook.com. All applications will receive a response, but only suitable candidates will be spoken to.
Sales Director employer: Wilson Brook Consulting
Join a dynamic and ambitious privately owned B2B distribution business that values service excellence and product quality. With a strong focus on employee development and a collaborative work culture, this company offers significant growth opportunities for its team members. Located conveniently for those in Birmingham, Bristol/Cardiff, and Oxford, you will be part of a transformative journey that not only enhances your career but also contributes to the company's evolution in a thriving market.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B and retail sectors. Attend industry events or webinars where you can meet potential employers or colleagues. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your achievements! When you get the chance to chat with hiring managers, be ready to discuss specific examples of how you've driven growth and transformed sales functions in your previous roles. Numbers speak volumes!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like the one we’re partnering with. Express your interest and share how you can add value to their sales strategy.
✨Tip Number 4
Prepare for interviews by understanding the company’s current sales model and challenges. Bring ideas to the table on how you can help them evolve into a more structured, data-driven approach. Show them you mean business!
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales Director role. Highlight your experience in B2B/trade/DIY retail and any successes you've had in transforming sales functions. We want to see how you can bring that commercial acumen to our team!
Showcase Your Leadership Skills:As a Sales Director, you'll be leading a mixed-capability sales team. Use your application to demonstrate your leadership style and how you've developed teams in the past. We love seeing examples of how you've driven growth and accountability!
Be Data-Driven:Since this role is about creating a structured, data-driven sales engine, make sure to mention any experience you have with CRM systems, KPIs, and sales forecasting. We’re keen on candidates who can blend relationships with a solid analytical approach.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, we promise to get back to everyone!
How to prepare for a job interview at Wilson Brook Consulting
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your ability to drive growth through data. Brush up on key metrics like sales forecasts, pipeline management, and KPIs. Be ready to discuss how you've used data to inform your strategies in previous roles.
✨Showcase Your Leadership Style
This role requires leading a mixed-capability sales team, so be prepared to talk about your leadership approach. Share specific examples of how you've developed teams, improved performance, and fostered accountability in past positions.
✨Understand the Business Landscape
Familiarise yourself with the B2B/trade/DIY retail distribution sector. Research the company’s competitors and market trends. This knowledge will help you articulate a clear multi-channel sales strategy that aligns with the company's goals.
✨Emphasise Relationship Building
While the focus is on structure and data, don't forget the importance of relationships in sales. Prepare to discuss how you've maintained strong customer relationships while implementing new processes. This balance is crucial for success in this role.
