At a Glance
- Tasks: Lead and scale sales and marketing strategies for a growing B2B distribution business.
- Company: Established and respected company with a strong service proposition.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Ideal for candidates in trade supply or related sectors, with a focus on performance and structure.
- Why this job: Drive impactful sales growth and lead a dynamic team in a thriving environment.
- Qualifications: Experience in B2B sales leadership and understanding of multi-channel strategies.
The predicted salary is between 60000 - 80000 € per year.
Wilson Brook is managing a confidential executive search for an ambitious, privately owned B2B distribution business entering its next phase of growth. The business is well-established, profitable and highly respected in its sector, with a strong service proposition, long-standing customer relationships and significant headroom for further growth. Following recent investment in infrastructure, systems and senior leadership, the company is now looking to appoint a senior commercial leader to help professionalise and scale its sales and marketing function.
This is a sales-led leadership role with responsibility for driving growth across multiple routes to market, including independent trade customers, national accounts, buying groups and selected strategic channels. The successful candidate will lead a sizeable sales team, strengthen commercial discipline, improve CRM usage and forecasting, and bring greater structure, accountability and performance focus to the commercial function.
The role will also include accountability for marketing, although the priority is sales and commercial leadership rather than deep technical marketing expertise. The business is looking for someone who understands how marketing, product communication, customer engagement and lead generation can support sales growth.
- Developing and delivering a clear multi-channel sales strategy
- Improving sales margin, pricing discipline and commercial controls
- Strengthening performance management, CRM adoption and forecasting
- Supporting growth through national accounts, buying groups and independent customers
- Building a more structured, scalable and data-led commercial engine
- Leading and developing a relationship-led sales team through change
We are particularly interested in candidates from B2B distribution, trade supply, merchant channels, building products, industrial products, tools, fixings, KBB, electrical, plumbing/heating or adjacent product-led environments. Product experience is helpful, but the core requirement is experience of leading sales growth through complex B2B channels. It requires pace, pragmatism, commercial edge and the ability to build structure without creating bureaucracy.
The role is likely to suit someone based across the Northern Home Counties, Midlands or surrounding regions, with flexibility for home working, regular national travel and periodic presence at company offices.
Online Sales/Marketing Director (Remote) in Northampton employer: Wilson Brook Consulting
Wilson Brook is an exceptional employer, offering a dynamic and supportive work culture that prioritises employee growth and development. With a strong focus on professionalising its sales and marketing functions, the company provides ample opportunities for ambitious individuals to lead transformative initiatives in a well-respected B2B distribution environment. The flexibility of remote work combined with regular national travel allows for a balanced lifestyle while contributing to the company's exciting growth phase.
StudySmarter Expert Advice🤫
We think this is how you could land Online Sales/Marketing Director (Remote) in Northampton
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B distribution and trade supply sectors. Attend industry events or webinars to meet potential employers and showcase your expertise in sales growth.
✨Tip Number 2
Prepare for interviews by researching the company’s recent developments and their market position. Be ready to discuss how you can drive growth and improve CRM usage based on your past experiences.
✨Tip Number 3
Showcase your leadership skills! When speaking with potential employers, highlight your experience in leading sales teams and implementing structured strategies that have led to measurable success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that match your skills, and applying directly can give you an edge in the hiring process.
We think you need these skills to ace Online Sales/Marketing Director (Remote) in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Online Sales/Marketing Director. Highlight your experience in B2B distribution and any relevant achievements that showcase your ability to drive sales growth and lead teams.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your understanding of how marketing supports sales and share specific examples of your past successes in similar environments.
Showcase Your Leadership Skills:Since this role involves leading a sizeable sales team, make sure to emphasise your leadership experience. Talk about how you've developed teams, improved performance management, and driven accountability in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Wilson Brook Consulting
✨Know Your Numbers
Make sure you come prepared with key metrics and figures that demonstrate your past sales successes. This role is all about driving growth, so be ready to discuss how you've improved sales margins, pricing discipline, and CRM usage in previous positions.
✨Understand the Market
Research the B2B distribution sector thoroughly. Familiarise yourself with the company's competitors, market trends, and customer needs. This will help you articulate how you can develop a multi-channel sales strategy that aligns with their goals.
✨Showcase Leadership Skills
Be prepared to discuss your experience in leading sales teams through change. Highlight specific examples where you've strengthened performance management or improved accountability within your team. They want someone who can build a relationship-led sales culture.
✨Align Marketing with Sales
Even though the focus is on sales, understanding how marketing supports sales growth is crucial. Be ready to explain how you've previously integrated marketing strategies with sales efforts to enhance customer engagement and lead generation.
