At a Glance
- Tasks: Lead sales and marketing strategies to drive growth in a dynamic B2B distribution business.
- Company: Confidential, ambitious B2B distribution company with a strong reputation.
- Benefits: Flexible home working, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with a focus on strategic leadership and hands-on execution.
- Why this job: Join a growing company and make a real impact on its sales and marketing success.
- Qualifications: Experience in leading sales growth in B2B environments, particularly in distribution or trade supply.
The predicted salary is between 80000 - 120000 € per year.
Wilson Brook is managing a confidential executive search for an ambitious, privately owned B2B distribution business entering its next phase of growth. The business is well-established, profitable and highly respected in its sector, with a strong service proposition, long-standing customer relationships and significant headroom for further growth. Following recent investment in infrastructure, systems and senior leadership, the company is now looking to appoint a senior commercial leader to help professionalise and scale its sales and marketing function.
This is a sales-led leadership role with responsibility for driving growth across multiple routes to market, including independent trade customers, national accounts, buying groups and selected strategic channels. The successful candidate will lead a sizeable sales team, strengthen commercial discipline, improve CRM usage and forecasting, and bring greater structure, accountability and performance focus to the commercial function. The role will also include accountability for marketing, although the priority is sales and commercial leadership rather than deep technical marketing expertise. The business is looking for someone who understands how marketing, product communication, customer engagement and lead generation can support sales growth.
Key priorities will include:
- Developing and delivering a clear multi-channel sales strategy
- Driving new customer growth and increasing share of wallet
- Improving sales margin, pricing discipline and commercial controls
- Strengthening performance management, CRM adoption and forecasting
- Supporting growth through national accounts, buying groups and independent customers
- Building a more structured, scalable and data-led commercial engine
- Leading and developing a relationship-led sales team through change
We are particularly interested in candidates from B2B distribution, trade supply, merchant channels, building products, industrial products, tools, fixings, KBB, electrical, plumbing/heating or adjacent product-led environments. Product experience is helpful, but the core requirement is experience of leading sales growth through complex B2B channels.
The ideal candidate will have operated in a growing SME or mid-market business and will be comfortable combining strategic leadership with hands-on execution. This is not a corporate maintenance role; it requires pace, pragmatism, commercial edge and the ability to build structure without creating bureaucracy.
The role is likely to suit someone based across the Northern Home Counties, Midlands or surrounding regions, with flexibility for home working, regular national travel and periodic presence at company offices.
To apply please send your CV to CV@wilsonbrook.com. All applications will be treated as confidential.
Director of Sales Marketing in Northampton employer: Wilson Brook Consulting
Join a dynamic and ambitious privately owned B2B distribution business that is well-established and respected in its sector. With a strong focus on employee growth, the company offers a collaborative work culture that encourages innovation and accountability, alongside flexible working arrangements and opportunities for national travel. As a key player in driving sales and marketing strategies, you will be part of a team that values your contributions and supports your professional development in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales Marketing in Northampton
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B distribution sector and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for interviews by researching the company thoroughly. Understand their sales strategies, customer engagement methods, and how they position themselves in the market. This will help you showcase how your experience aligns with their goals.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've successfully led teams through change and driven sales growth in previous roles. Use specific examples to illustrate your impact and approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Director of Sales Marketing in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Sales Marketing. Highlight your experience in B2B distribution and any relevant achievements that showcase your ability to drive sales growth and lead teams.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific strategies you've implemented in the past that align with the company's goals, like improving CRM usage or developing multi-channel sales strategies.
Showcase Leadership Skills:Since this role involves leading a sizeable sales team, make sure to highlight your leadership experience. Share examples of how you've successfully managed teams through change and improved performance management in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Wilson Brook Consulting
✨Know Your Numbers
As a Director of Sales Marketing, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on key figures from your previous roles, such as sales growth percentages, margin improvements, and CRM adoption rates. Be ready to discuss how you achieved these results and how they can translate to the new role.
✨Showcase Your Strategic Mindset
This role is all about developing a multi-channel sales strategy. Prepare to talk about your experience in creating and executing successful sales strategies in B2B environments. Think of specific examples where you've driven growth through innovative approaches or improved customer engagement.
✨Emphasise Leadership Skills
You'll be leading a sizeable sales team, so it's crucial to highlight your leadership style and successes. Share stories that illustrate how you've developed teams, managed change, and fostered a culture of accountability and performance. Make sure to convey your ability to inspire and motivate others.
✨Understand the Market Landscape
Familiarise yourself with the company's market position and competitors. Research trends in the B2B distribution sector, especially in areas like trade supply and building products. Being able to discuss these insights during your interview will show that you're not just a fit for the role but also genuinely interested in the company's future.
