At a Glance
- Tasks: Support and optimise paid media campaigns across multiple brands, gaining hands-on experience.
- Company: Join Wilmington plc, a dynamic group focused on turning knowledge into advantage.
- Benefits: Enjoy 25 days annual leave, hybrid working, performance bonuses, and health perks.
- Other info: Flexible working environment with excellent career development opportunities.
- Why this job: Make an impact while learning and tackling diverse challenges in paid media.
- Qualifications: Previous PPC experience and familiarity with major advertising platforms required.
The predicted salary is between 30000 - 30000 £ per year.
Location: Hybrid - London
Salary: £30k+ (DoE)
Contract Type: Permanent, Full-Time
What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources.
We're looking for someone who's excited by the idea of variety, loves digging into performance data, and enjoys the challenge of turning insights into results. At Wilmington plc, you'll work across a portfolio of market-leading brands spanning professional education, compliance, financial services and legal training. You'll gain exposure to different audiences, challenges and objectives, giving you the chance to build your paid media experience while helping our brands reach and engage the people who matter most. If you're ready for a role where you can make an impact across multiple brands, we'd love to hear from you!
As our Paid Media Executive, you'll be supporting the day-to-day execution and optimisation of paid media campaigns across multiple Wilmington brands. You'll work closely with our Paid Media Manager to keep accounts running smoothly, accurately reported, and continuously improving, building your expertise across search, social, and paid channels in both B2B and B2C, regulated environments. You'll be responsible for:
- Building, launching and optimising paid media campaigns across a range of channels, including Google Ads, Microsoft Ads, LinkedIn and Meta.
- Monitoring campaign performance, carrying out day-to-day account optimisation and identifying opportunities to improve results.
- Producing regular performance reports and sharing insights that help drive smarter decision-making.
- Supporting campaign tracking and attribution to ensure performance is accurately measured and reported.
- Working across multiple Wilmington brands, adapting campaigns to different audiences, objectives and sectors.
- Ensuring campaigns meet relevant platform and regulatory requirements.
- Collaborating with colleagues across Demand Generation, Marketing Operations & Analytics, and the wider business to deliver successful campaigns.
- Acting as a trusted day-to-day contact for stakeholders and supporting the Paid Media Manager with campaign updates and recommendations.
To be successful in this role, you must have:
- Previous paid media/ PPC experience in an agency environment.
- Hands-on experience managing and optimising campaigns across at least two major advertising platforms, such as Google Ads, Microsoft Ads, LinkedIn Ads or Meta Ads.
- A strong understanding of campaign optimisation, bid management and performance improvement.
- Experience working towards lead generation objectives and an understanding of key paid media performance metrics.
- Confidence using GA4, Salesforce, Power BI and Marketo, alongside reporting dashboards and performance data.
- Experience managing or supporting campaigns with significant budgets and ensuring spend is tracked effectively.
- Strong analytical skills, with the ability to turn data into actionable insights.
- Excellent attention to detail, organisation and stakeholder communication skills.
Wilmington plc is a dynamic and expanding group of companies with a common aim – turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge.
Join us and do Work That Means Something. At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.
Paid Media Executive in London employer: Wilmington
Wilmington Events is an exceptional employer that offers a dynamic and inclusive work environment, perfect for those passionate about delivering high-profile events. With a strong focus on employee growth, you will have access to extensive learning opportunities, hybrid working arrangements, and a comprehensive benefits package including private healthcare and performance-related bonuses. Join our ambitious team in London and make a meaningful impact on the future of events in the Governance, Risk, and Compliance sector.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wilmington and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wilmington are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wilmington on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wilmington. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wilmington. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wilmington:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wilmington’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wilmington
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wilmington will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wilmington, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
