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- Tasks: Lead a dynamic sales team and drive commercial growth in a hybrid work environment.
- Company: Join Mercia, a leading provider in the accountancy profession with a focus on innovation.
- Benefits: Enjoy competitive salary, hybrid working, generous leave, and wellness resources.
- Other info: Be part of a supportive culture that values individuality and career development.
- Why this job: Make a real impact on our growth strategy and client engagement while embracing new technologies.
- Qualifications: Proven B2B sales leadership experience in finance or professional services is essential.
The predicted salary is between 105000 - 110000 ÂŁ per year.
Location: Hybrid/ Leicester, LE19 1SU
Salary: Package of ÂŁ105,000 - ÂŁ110,000 inc. of car allowance + Up to ÂŁ30,000 Commission
Contract Type: Full-time, Permanent
What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources
Why do we want you? Mercia, part of Wilmington plc, is seeking a highly professional and strategically minded Director of Sales to lead commercial growth across our expanding portfolio. We are looking for someone who comes from a professional, regulated financial environment ideally accounting, audit, tax, or banking with a proven ability to win, grow and develop new business within a modern B2B sales operation. You will oversee a team of 15, form a key part of the Senior Leadership Team, and play a central role in driving sustainable growth. We are looking for a calm, considerate and rational leader who brings credibility, strong commercial judgement, and a sophisticated approach to relationship-led sales. This is an exciting opportunity for a seasoned commercial leader or a Commercial Director ready to step up into a broader strategic role. You must also bring an awareness of AI advancements and a willingness to adopt new technologies to enhance sales capability and client engagement.
Job purpose, tasks and responsibilities
As our Director of Sales, you will develop, lead and progress commercial opportunities to accelerate Mercia’s growth and performance. You'll shape and execute a focused growth strategy while evolving our commercial approach across strategy, leadership, sales performance and client development. You'll be Responsible For:
- Developing, implementing and managing the sales strategy and ensure a consistent corporate image across all channels
- Leading, motivating and developing a sales team of 15, ensuring high performance, collaboration and accountability
- Defining and driving a modern, ethical and consultative sales culture aligned with professional services markets
- Identifying client needs and co‑create tailored commercial solutions across Mercia’s Promote, Support and Train offerings
- Driving new business acquisition, secure major wins, and expand strategic accounts
- Leading forecasting, pipeline management, sector targeting and performance goal‑setting to grow market share
- Planning and optimising sales lead‑generation campaigns and measure performance
- Preparing and presenting commercial reports, including sales results and growth opportunities
- Analysing sales performance against targets to determine effectiveness and adjust strategies accordingly and maintain strong senior-level relationships with key accounts
- Acting as an escalation point for major client discussions, ensuring exceptional standards of service
- Providing client insights to product teams to support continuous product and service improvements
- Championing the use of Salesforce to enhance targeting, pipeline management and sales execution
- Managing the sales and marketing cost budgets responsibly
- Representing Mercia professionally at senior client meetings and industry events
- Driving modernisation within the sales function, including adoption of AI‑enabled tools and emerging technologies
What’s the Best Thing About This Role? This role gives you direct influence over Mercia’s commercial strategy and growth trajectory. You’ll guide a talented sales team, shape our approach to client engagement, and play a key part in driving the success of a market‑leading professional services brand. It’s a role with significant autonomy, visibility and real impact.
What’s the Most Challenging Thing About This Role? You will be expected to deliver strong results quickly while simultaneously embedding a more modern, data‑led and client‑centric sales approach. Balancing strategic leadership, team development, new business acquisition and stakeholder management requires a calm, structured and commercially astute leader.
Essential and desirable capabilities
To be successful in this role, you must have:
- Strong B2B sales leadership experience within accounting, tax, audit, or banking/finance
- Demonstrable success in winning, growing, and developing new business
- Experience leading high-performing teams and influencing at SLT level
- Ability to operate strategically while driving day‑to‑day performance
- Excellent communication skills and the ability to build strong relationships across internal and external stakeholders
- A modern, analytical and client‑centric approach to sales, with strong numeracy and resilience
- A leadership style that is professional, calm, considerate and rational
- Awareness of AI developments and openness to using technology to enhance performance
To be successful in this role, it would be great if you have:
- Experience selling into professional services, ideally the accountancy marketplace
- Understanding of regulatory environments affecting finance, audit and tax teams
- Ability to use data and analytics to shape sales decisions
- Confidence representing the business at senior meetings and industry events
- A collaborative, cross-functional mindset
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About us Mercia, part of Wilmington plc, is a leading provider of training, compliance, and support services to the UK accountancy profession. Our focus is on helping accountants stay ahead of regulatory change and technical updates while supporting their development through practical learning resources. Join us and do Work That Means Something At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning. Join us and make a real difference. Click on “APPLY” today!
Sales Director in Leicester employer: Wilmington
Contact Detail:
Wilmington Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with their needs. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role.
We think you need these skills to ace Sales Director in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Sales Director role. Highlight your B2B sales leadership experience and any successes in developing new business, as these are key to catching our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your strategic mindset and how you can lead a team to drive growth at Mercia.
Showcase Your Leadership Style: We’re looking for a calm and rational leader. In your application, share examples of how you've motivated teams and influenced stakeholders at a senior level. This will help us see your potential impact on our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team at Mercia.
How to prepare for a job interview at Wilmington
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on your past achievements, such as revenue growth percentages and client acquisition rates, so you can confidently discuss how you've driven results in previous roles.
✨Showcase Your Leadership Style
Prepare to talk about your approach to leading teams. Think of specific examples where you've motivated your team or resolved conflicts. Highlight your calm and rational leadership style, as this aligns with what the company is looking for in a candidate.
✨Embrace Technology
Familiarise yourself with AI advancements and how they can enhance sales processes. Be ready to discuss how you've used technology in your previous roles to improve client engagement or streamline operations, as this will show you're forward-thinking and adaptable.
✨Tailor Your Approach
Research Mercia and its offerings thoroughly. Be prepared to discuss how you would develop tailored commercial solutions for their clients. This shows that you understand their business and are ready to contribute to their growth strategy from day one.