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For Companies At a Glance
- Tasks: Engage potential clients, qualify leads, and support ongoing relationships in a dynamic sales environment.
- Company: Join Mercia, part of Wilmington Plc, a leader in training and compliance services.
- Benefits: Enjoy a competitive salary, uncapped commission, hybrid working, and excellent perks.
- Other info: Flexible working, supportive team culture, and opportunities for personal development.
- Why this job: Be at the forefront of growth, develop valuable skills, and make a real impact.
- Qualifications: Strong communication skills, previous client-facing experience, and a drive to succeed.
The predicted salary is between 25000 - 28000 ÂŁ per year.
Location: Hybrid / Leicester office, LE19 1SU
Salary: £25,000 – £28,000 + Uncapped Commission + Excellent Benefits!
Contract Type: Full Time, Permanent
What We Can Offer You:
- 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
- Additional Holiday Purchase
- Hybrid Working
- Performance-Related Bonus
- Life Assurance
- Vitality Private Healthcare
- Subsidised Gym Memberships
- Cycle to Work Scheme
- Discount Vouchers
- Access to Wellbeing Resources
Why Do We Want You?
Mercia, part of Wilmington Plc, is looking for a confident, enthusiastic, and driven Sales Development Representative, someone who loves starting conversations, spotting opportunities, and turning curiosity into meaningful business connections. This is an exciting chance to be at the forefront of Mercia’s continued growth. You’ll play a pivotal role in shaping our sales pipeline, uncovering new opportunities, and helping clients discover the value of the services we offer. If you enjoy variety, love engaging with people, and get a buzz from helping create success stories, this role is a brilliant stepping-stone in your sales career. You’ll gain real experience, real responsibility, and the chance to develop your skills in a supportive team that celebrates your wins and helps you grow.
Job purpose, tasks and responsibilities
The Sales Development Representative (SDR) plays a key part in driving Mercia’s growth. You’ll help build a healthy pipeline of potential customers by qualifying leads, managing inbound enquiries, and supporting ongoing client relationships. This role blends proactive outreach, strong communication and exceptional service all contributing directly to Mercia’s sales strategy and long-term success!
You will be responsible for:
- Identifying and engaging potential clients through outbound calls, follow-up emails and relevant channels (e.g., MQLs, social media).
- Qualifying leads and book high-quality appointments for the sales team.
- Monitoring the sales inbox and web chat, responding positively and professionally.
- Allocating inbound leads to the appropriate sales colleagues based on segmentation and fit.
- Keeping CRM records accurate and up to date after every interaction.
- Speaking with customers requesting cancellation, understanding their concerns and exploring ways to retain them.
- Providing clear alternatives and arrange follow-up discussions when needed.
- Capturing feedback to help improve our products and services.
- Contacting clients who are not eligible for auto-renewal due to previous transactions or location criteria.
- Confirming renewal intentions and arrange meetings to support ongoing business.
- Identifying opportunities to strengthen existing customer relationships.
- Reviewing the pipeline regularly, ensuring opportunities reflect their true stage.
- Supporting improved forecasting accuracy by ensuring precise data.
- Delivering exceptional service across all touchpoints.
- Acting as a trusted ambassador of Mercia, warm, professional and consistent.
What’s the Best Thing About This Role?
You’ll be right at the centre of Mercia’s growth speaking with a broad mix of clients, building valuable sales skills, and seeing the direct impact of your work. No two days are the same, and every success feels meaningful. It’s a role where your energy, ideas and enthusiasm genuinely make a difference.
What’s the Most Challenging Thing About This Role?
You’ll balance multiple channels, handle varied conversations from warm inbound enquiries to sensitive cancellations and keep the sales pipeline running smoothly. It requires persistence, focus and great organisation. But if you enjoy learning fast and overcoming challenges, you’ll thrive.
Essential and desirable capabilities
We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...
To be successful in this role, you must have/be:
- Strong communication and negotiation skills.
- Confident handling objections and complex conversations.
- Highly organised with strong CRM accuracy and attention to detail.
- Familiarity with tools such as Salesforce.
- Resilient, driven, and comfortable working at pace.
- Able to manage multiple inbound enquiries simultaneously.
- Previous experience in a client-facing setting (sales, service, or account management).
- Comfortable handling discussions around cancellations and renewals.
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About us
Mercia, part of Wilmington plc, is a leading provider of training, compliance, and support services to the UK accountancy profession. Our focus is on helping accountants stay ahead of regulatory change and technical updates while supporting their development through practical learning resources. Join us and do Work That Means Something.
At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning. Join us and make a real difference.
Click on “APPLY” today!
The Legal Bit! The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Sales Development Representative in Leicester employer: Wilmington
Contact Detail:
Wilmington Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative in Leicester
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead or insight that could land you that Sales Development Representative role.
✨Tip Number 2
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to confidently communicate your skills and enthusiasm is key. Role-play with friends or family to get comfortable with discussing your experience and how it aligns with the job.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your interest and professionalism. Mention something specific from your conversation to remind them of your great fit for the Sales Development Representative position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, hit that 'apply' button and let’s get you started on this exciting journey!
We think you need these skills to ace Sales Development Representative in Leicester
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for the role and what makes you unique.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the Sales Development Representative role. Use keywords from the job description to show us you’re a perfect fit!
Showcase Your Communication Skills: Since this role is all about engaging with clients, make sure your written application reflects your strong communication skills. Keep it clear, concise, and professional while still being friendly!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it’s super easy and straightforward – just click 'APPLY' and follow the prompts!
How to prepare for a job interview at Wilmington
✨Know Your Product Inside Out
Before the interview, make sure you understand Mercia's services and how they benefit clients. This will help you answer questions confidently and show your enthusiasm for the role.
✨Practice Your Communication Skills
As a Sales Development Representative, strong communication is key. Practice articulating your thoughts clearly and concisely. Consider role-playing with a friend to simulate common interview scenarios.
✨Prepare for Objection Handling
Expect questions about how you would handle objections or difficult conversations, especially around cancellations. Think of examples from your past experiences where you successfully navigated such situations.
✨Show Your Organisational Skills
Be ready to discuss how you manage multiple tasks and maintain CRM accuracy. Share specific strategies or tools you use to stay organised, as this is crucial for the role.