Sales Executive in Cardiff

Company Outline

Location: Hybrid role, based from our Cardiff office – CF15 7QZ

Salary: Up to £28,000 basic salary + up to £7,500 commission!

Contract Type: Permanent, Full Time

What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources.

Why Do We Want You? Astutis, part of Wilmington Plc, is a trusted name in the Health, Safety and Environmental sector, supporting thousands of learners and organisations. We’re looking for someone at the start of their sales career who is hungry, ambitious, and happy picking up the phone to build a long‑term future in B2B sales. This is a genuine entry‑level role with strong progression. You’ll start with warm contacts (customers who’ve previously purchased from us or enquired) but this is not a passive position. From day one, we expect you to be proactive: making outbound calls, following up conversations, creating opportunities and building your own pipeline. The first 3 months are about momentum, resilience, and consistency and in return, high performers can progress into an SDR role within that timeframe, with increased responsibility and earning potential. You’ll receive structured training, warm data, brand credibility and ongoing coaching but success is driven by effort. If you’ve worked in a call centre, recruitment, customer service or outbound role and want to turn that experience into a serious sales career, this role is built for you.

Job purpose, tasks and responsibilities

This role focuses on generating new business opportunities from Astutis’ warm client base, inbound enquiries and existing contacts, while also building your own pipeline through proactive outreach. You won’t be cold-calling from scratch, but you will be expected to pick up the phone, start conversations, follow up opportunities, and create momentum. You’ll receive full training on our systems, sales tools and Account Based Marketing platforms, with success measured on activity, quality engagement and pipeline creation rather than closing deals — making this an ideal stepping stone into an SDR role and beyond.

As our Sales Executive, you will:

• Work closely with Key Account Managers to identify and engage new potential buyers within key accounts.
• Proactively contact existing customers and warm prospects to identify new sales opportunities.
• Secure new business meetings for Client Solutions Managers and Key Account Managers.
• Assist the Finance team by accurately capturing invoicing master data.
• Liaise with Marketing to support and promote ongoing campaigns.
• Develop strong product and sector knowledge to confidently speak with customers.
• Collaborate with the wider sales team to maximise future revenue opportunities and accelerate your own progression.

What’s the Best Thing About This Role? The progression. This role is designed to develop you fast. With the right attitude and performance, you’ll be looking to move into an SDR position within 3 months, unlocking higher earning potential and a long-term sales career path. You’re building your career inside a respected, well-known organisation where buyers already trust the brand giving you a far stronger starting point than many entry-level sales roles. You’ll receive structured onboarding, continuous coaching, and exposure to modern B2B sales tools, giving you the skills, confidence and experience to progress quickly. And because you’re helping organisations improve workplace safety and wellbeing, you’ll be doing work that genuinely has purpose alongside strong commercial outcomes.

What’s the Most Challenging Thing About This Role? This is a fast-paced, target-driven environment. While you’ll be starting with warm contacts, you will still need confidence on the phone, resilience when conversations don’t always convert, and the drive to build momentum day after day. You’ll be learning professional B2B sales skills quickly while juggling multiple outreach activities — but for the right person, that challenge is exactly what fast-tracks progression into an SDR role and beyond.

Essential and desirable capabilities

To be successful in this role, you must have / be:

• Some previous experience in a phone-based role such as sales, call centre, recruitment, lead generation or customer service.
• Comfortable making outbound calls and speaking to customers regularly.
• Confident working towards targets and activity-based goals.
• Hungry, ambitious, and motivated to build a long-term career in sales.
• Highly organised with strong attention to detail.
• Comfortable using IT systems, CRM platforms, and internal tools (full training provided).

About us

Astutis Ltd is a leading provider of Health, Safety and Environmental training and consultancy solutions. As part of Wilmington plc, we combine technical expertise with digital innovation to deliver exceptional learning experiences and customer outcomes. Our mission is to empower organisations and individuals worldwide to create safer, smarter and more sustainable workplaces.

Join us and do Work That Means Something. At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning. Join us and make a real difference. Click on “APPLY” today!