Social Media Manager

What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources.

Why do we want you? Phoenix Health & Safety is one of the UK’s leading names in health and safety training, and, as part of Wilmington plc, we’re continuing to grow! We’re looking for someone who can take our depth of H&S expertise and turn it into social media content that feels approachable, relevant and genuinely useful. You’ll create posts that help people understand the topics that matter, support campaigns, amplify our experts and build a social presence with real purpose behind it. If you’re confident working across different channels in a B2B space, we’d love to hear from you!

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!

Job Purpose, Tasks And Responsibilities:

• As our Social Media Manager, you’ll turn Phoenix’s expertise into market influence and convert that influence into pipeline.
• You’ll shape the creative direction of our social presence and develop content that reflects our authority as a trusted and influential voice in health & safety.
• Deliver high-impact, persona-led content and strategic engagement that leads to measurable commercial outcomes.
• Use modern tools and technology, including AI, to boost content quality, speed and insight.

Social strategy & brand presence:

• Shaping and delivering our social strategy across key channels.
• Owning the creative direction of our social presence.
• Using modern tools and AI to boost speed, quality and insight.
• Leading our LinkedIn presence with thoughtful, audience-led content.
• Creating and optimising video and longer-form content for YouTube.
• Showcasing culture and people on Instagram to support employer brand.
• Ensuring every post has purpose, clarity and strong performance.
• Engaging with key organisations, partners and industry bodies.
• Supporting and amplifying webinars, product launches and campaigns.
• Building relationships that strengthen our visibility and influence.

Performance & continuous improvement:

• Tracking what drives engagement, demand and pipeline.
• Using insights (and AI where helpful) to refine and improve content.
• Scaling what works and testing new ideas to keep content fresh.

What’s the Best Thing About This Role? The autonomy! You’ll have the space to shape our voice, bring ideas to life and experiment with new formats, and you’ll be doing this for an established, market-leading name in health & safety!

What’s the Most Challenging Thing About This Role? There’s a huge amount of potential in what we could do across our social channels, but as we’re a lean team, you’ll need to be comfortable prioritising what will make the biggest difference.

To be successful in this role, you must have:

• Strong understanding of LinkedIn, YouTube and Instagram dynamics in a B2B setting.
• A commercial mindset with understanding of how content supports demand.
• Excellent copywriting and storytelling ability.
• Solid content creation abilities (design, video, visuals).
• An analytical mindset with the ability to translate insight into action.
• Confidence contributing to industry conversations.
• The ability to simplify complex technical topics into accessible content.

To be successful in this role, it would be great if you have:

• Previous experience of working within Health & Safety.
• Experience using tools such as HubSpot, Shield, or content scheduling platforms.
• Experience in video editing.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Please note that this role may remain advertised until an offer of employment has been made.