At a Glance
- Tasks: Lead a dynamic sales team and drive commercial growth in a hybrid work environment.
- Company: Join Mercia, part of Wilmington plc, a leader in professional services.
- Benefits: Enjoy 25 days annual leave, private healthcare, and subsidised gym memberships.
- Other info: Be part of an inclusive workplace that values individuality and growth.
- Why this job: Shape the future of sales with innovative strategies and AI advancements.
- Qualifications: Proven B2B sales leadership experience in finance or professional services.
The predicted salary is between 105000 - 110000 £ per year.
Company Outline
Location: Hybrid/ Leicester, LE19 1SU
Salary: Package of £105,000 - £110,000 inc. of car allowance + Up to £30,000 Commission
Contract Type: Full-time, Permanent
What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources
Why do we want you?
Mercia, part of Wilmington plc, is seeking a highly professional and strategically minded Director of Sales to lead commercial growth across our expanding portfolio. We are looking for someone who comes from a professional, regulated financial environment ideally accounting, audit, tax, or banking with a proven ability to win, grow and develop new business within a modern B2B sales operation. You will oversee a team of 15, form a key part of the Senior Leadership Team, and play a central role in driving sustainable growth. We are looking for a calm, considerate and rational leader who brings credibility, strong commercial judgement, and a sophisticated approach to relationship‑led sales. This is an exciting opportunity for a seasoned commercial leader or a Commercial Director ready to step up into a broader strategic role. You must also bring an awareness of AI advancements and a willingness to adopt new technologies to enhance sales capability and client engagement.
Job purpose, tasks and responsibilities
As our Director of Sales, you will develop, lead and progress commercial opportunities to accelerate Mercia’s growth and performance. You’ll shape and execute a focused growth strategy while evolving our commercial approach across strategy, leadership, sales performance and client development.
You'll be Responsible For:
- Developing, implementing and managing the sales strategy and ensure a consistent corporate image across all channels
- Leading, motivating and developing a sales team of 15, ensuring high performance, collaboration and accountability
- Defining and driving a modern, ethical and consultative sales culture aligned with professional services markets
- Identifying client needs and co‑create tailored commercial solutions across Mercia’s Promote, Support and Train offerings
- Driving new business acquisition, secure major wins, and expand strategic accounts
- Leading forecasting, pipeline management, sector targeting and performance goal‑setting to grow market share
- Planning and optimising sales lead‑generation campaigns and measure performance
- Preparing and presenting commercial reports, including sales results and growth opportunities
- Analysing sales performance against targets to determine effectiveness and adjust strategies accordingly and maintain strong senior‑level relationships with key accounts
- Acting as an escalation point for major client discussions, ensuring exceptional standards of service
- Providing client insights to product teams to support continuous product and service improvements
- Championing the use of Salesforce to enhance targeting, pipeline management and sales execution
- Managing the sales and marketing cost budgets responsibly
- Representing Mercia professionally at senior client meetings and industry events
- Driving modernisation within the sales function, including adoption of AI‑enabled tools and emerging technologies
Essential capabilities
To be successful in this role, you must have:
- Strong B2B sales leadership experience within accounting, tax, audit, or banking/finance
- Demonstrable success in winning, growing, and developing new business
- Experience leading high‑performing teams and influencing at SLT level
- Ability to operate strategically while driving day‑to‑day performance
- Excellent communication skills and the ability to build strong relationships across internal and external stakeholders
- A modern, analytical and client‑centric approach to sales, with strong numeracy and resilience
- A leadership style that is professional, calm, considerate and rational
- Awareness of AI developments and openness to using technology to enhance performance
Desirable capabilities
It would be great if you have:
- Experience selling into professional services, ideally the accountancy marketplace
- Understanding of regulatory environments affecting finance, audit and tax teams
- Ability to use data and analytics to shape sales decisions
- Confidence representing the business at senior meetings and industry events
- A collaborative, cross‑functional mindset
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
Equal Opportunity Statement
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria.
Sales Director in Leicester employer: Wilmington plc
Wilmington plc is an exceptional employer located in Cannock, offering a supportive and collaborative work environment for Operations Administrators. With a focus on employee well-being, we provide generous benefits such as 25 days of annual leave, hybrid working options, and access to private healthcare, ensuring our team members thrive both personally and professionally. Join us to develop your skills in a role that directly impacts the success of our training programmes while being part of a diverse and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Sales Director role.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, culture, and recent news. We want you to walk in feeling confident and ready to discuss how you can drive growth at Mercia.
✨Tip Number 3
Showcase your leadership style! During interviews, share examples of how you've motivated teams and driven performance. We’re looking for someone who can lead a team of 15 and create a high-performing sales culture.
✨Tip Number 4
Don’t forget to highlight your tech-savviness! With AI advancements being crucial, we want to see how you’ve used technology to enhance sales capabilities. Make sure to mention any tools you’ve successfully implemented in your previous roles.
We think you need these skills to ace Sales Director in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Sales Director role. Highlight your B2B sales leadership experience and any achievements in the financial sector to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how your strategic mindset can drive growth at Mercia. Don’t forget to mention your awareness of AI advancements!
Showcase Your Leadership Style:We’re looking for a calm and rational leader, so make sure to illustrate your leadership style in your application. Share examples of how you've motivated teams and influenced senior leadership in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Wilmington plc
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on your past achievements, such as revenue growth percentages and client acquisition rates, so you can confidently discuss how you've driven results in previous roles.
✨Showcase Your Leadership Style
Prepare to talk about your approach to leading teams. Think of specific examples where you've motivated your team or resolved conflicts. Highlight your calm and rational leadership style, as this aligns with what the company is looking for in a candidate.
✨Embrace Technology
Familiarise yourself with AI advancements and tools that enhance sales capabilities. Be ready to discuss how you've used technology in your previous roles to improve client engagement or streamline processes, as this is a key aspect of the role.
✨Tailor Your Approach
Research Mercia and its offerings thoroughly. Be prepared to discuss how you would develop tailored commercial solutions for their clients. This shows that you're not just interested in the role but are also invested in the company's success.
