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- Tasks: Lead and optimise marketing functions to drive customer acquisition and revenue growth.
- Company: Wilmington plc is a leader in data, information, education, and training for Governance, Risk, and Compliance.
- Benefits: Enjoy hybrid working, performance bonuses, life assurance, gym memberships, and wellbeing resources.
- Why this job: Shape marketing strategies with autonomy and make a real impact in a dynamic environment.
- Qualifications: Experience in multi-channel B2B and B2C marketing, strong analytical skills, and inspirational leadership required.
- Other info: Role based in various UK offices with regular travel; must have permission to work in the location.
The predicted salary is between 96000 - 144000 ÂŁ per year.
Location: You can be based from any of our office locations: Birmingham, Leicester, Cannock, Cardiff, or London, with regular travel to all other UK offices.
Salary: Circa ÂŁ120,000 per annum, DOE + Excellent Benefits.
Contract Type: Permanent, Full time.
What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers, and Access to Wellbeing Resources!
Why Do We Want You: We are seeking a strategic and influential Chief Marketing Officer (CMO) to lead and optimise our marketing functions across Wilmington plc. Your expertise in multi-channel B2B and B2C marketing, coupled with a proven track record in driving revenue growth through effective lead generation, will be instrumental in enhancing our market presence. Your ability to navigate a complex, matrixed organisation and foster strong relationships with stakeholders will be key to your success in this role.
Job Purpose, Tasks, And Responsibilities: As the CMO, you will be responsible for ensuring that the group's marketing activities drive customer acquisition and revenue growth. This includes providing clarity on customer and competitor landscapes and implementing targeted multi-channel campaigns with mechanisms to monitor and evaluate success. Additionally, you will assess and optimise the structure and capabilities of marketing teams within our business units.
You Will Be Responsible For:
- Ensuring each Business Unit (BU) has clear competitor analysis (pricing, product, volume).
- Ensuring each BU has clear customer analysis (size of customer wallet, product requirements).
- Analysing market trends relevant to each BU.
- Monitoring the efficiency and performance of each campaign, including channels, leads, and cost of delivery.
- Evaluating the need for strategic partnerships to enhance marketing activities and support their development.
- Overseeing the performance of strategic partners against contractual deliverables, KPIs, and SLAs.
- Ensuring optimal organisational design and capability development within each marketing team.
- Optimising supporting technologies for marketing teams.
What’s The Best Thing About This Role: You will have full autonomy to work with each Wilmington marketing team, understanding their operations and marketplaces. This blank slate allows you to direct how we maximise market opportunities and ROI, shaping the marketing teams and their campaigns to drive success.
What’s The Most Challenging Thing About This Role: Operating within a complex, matrixed business environment, you will need experience in such settings and strong stakeholder management skills to gain the trust of the marketing teams and Managing Directors (MDs) of individual businesses. Balancing the needs of each business unit while implementing cohesive marketing strategies will be a significant challenge.
What We’re Looking For: To be successful in this role, you must have / be:
- Experience in a multi-channel approach to market.
- Proficiency in managing multi-channel B2B and B2C marketing, including digital, content, brand, and social media.
- Significant experience in managing strategic partnerships, such as digital marketing agencies.
- Proven track record of growing revenue through increased lead generation.
- Consultative and hands-on approach within a matrix environment.
- Strong commercial acumen and analytical skills, with experience in data-driven decision-making.
- Inspirational leadership style and experience in fostering a performance culture.
- Ability to effectively track and accurately forecast campaign success.
- Willingness to quickly gain a deep understanding of the Business Units, their markets, and competitive landscapes.
To be successful in this role, it would be great if you have:
- Experience using CRM systems and data analytics tools to forecast, track, and optimise marketing performance.
- International marketing experience.
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About Us: Wilmington plc is a recognised knowledge leader and partner of choice for data, information, education, and training in the global Governance, Risk, and Compliance (GRC) markets. Our businesses provide customers with a complementary range of information, data, training, and education solutions that support them in responding to emerging areas of risk and the evolving role of compliance. We are united by a shared ambition and purpose: to have a positive impact on people’s lives and society as a whole.
Find What You’re Looking For: We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support, and fair rewards.
Click on “APPLY” today!
Chief Marketing Officer - Hybrid employer: Wilmington plc
Contact Detail:
Wilmington plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Hybrid
✨Tip Number 1
Familiarise yourself with Wilmington plc's current marketing strategies and campaigns. Understanding their approach will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Wilmington plc to gain insights into the company culture and expectations for the CMO role. This can provide you with valuable information that can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully navigated complex, matrixed environments in your previous roles. Highlighting your stakeholder management skills will be crucial in demonstrating your fit for this position.
✨Tip Number 4
Stay updated on the latest trends in B2B and B2C marketing, especially in digital and content marketing. Being able to speak knowledgeably about current market dynamics will show your commitment to driving revenue growth.
We think you need these skills to ace Chief Marketing Officer - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in multi-channel B2B and B2C marketing. Emphasise your achievements in driving revenue growth and managing strategic partnerships, as these are key aspects of the Chief Marketing Officer role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Wilmington plc's market presence and how your skills align with their needs. Discuss your consultative approach and ability to navigate complex environments, showcasing your leadership style.
Showcase Relevant Experience: Provide specific examples of past successes in lead generation and campaign optimisation. Use metrics to quantify your impact, such as percentage increases in revenue or successful campaign performance indicators.
Research the Company: Familiarise yourself with Wilmington plc's operations, values, and the GRC market. This knowledge will help you tailor your application and demonstrate your genuine interest in the role and the company during the selection process.
How to prepare for a job interview at Wilmington plc
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and implement strategic marketing plans. Prepare to discuss specific examples of how you've successfully driven revenue growth through innovative multi-channel campaigns.
✨Understand the Business Units
Familiarise yourself with the different business units within Wilmington plc. Be ready to articulate how you would tailor marketing strategies to meet the unique needs of each unit while maintaining a cohesive overall approach.
✨Highlight Stakeholder Management Skills
Given the complex, matrixed environment, emphasise your experience in managing relationships with various stakeholders. Share examples of how you've built trust and collaborated effectively with teams and directors to achieve common goals.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss your proficiency in using data analytics tools and CRM systems. Highlight how you've used data to track campaign performance, forecast success, and make informed decisions that have positively impacted marketing outcomes.
