SEO + Marketing Executive - FMCG in Hereford

SEO & Marketing Executive – FMCG

Location: Willys ACV (Hybrid options available)

Job Type: Full-time, Permanent

About Willys ACV

Willys ACV is a fast-growing, health‑led FMCG brand passionate about bringing the power of live apple cider vinegar to consumers worldwide. With national retail listings, a loyal customer base, and strong growth ambitions, we’re building a marketing team that can scale our digital presence and elevate our brand story.

The Role

We’re looking for a creative, data‑minded SEO & Marketing Executive to drive digital visibility, organic growth, and brand engagement across all key channels. You’ll play a central role in shaping how consumers discover, interact with, and fall in love with Willys ACV.

This role is perfect for someone who thrives in a fast‑paced FMCG environment, understands consumer behaviour, and wants to make a tangible impact in a growing challenger brand.

Key Responsibilities

SEO & Website Management

• Lead SEO strategy across technical, on‑page and off‑page optimisation.
• Conduct keyword research, competitor analysis and content gap identification.
• Manage website content, product pages and landing pages for performance and conversions.
• Monitor website analytics, rankings and KPIs, providing regular insights and recommendations.

Content & Digital Marketing

• Work with the brand team to create SEO‑optimised blog content, product copy and educational resources.
• Collaborate with creative teams to ensure messaging and tone align with brand guidelines.
• Support social media strategy with insights on trending searches and content ideas.

E-Commerce & FMCG Activation

• Optimise digital shelf presence for retail partners (Amazon, supermarkets, D2C).
• Support online campaigns around NPD launches, seasonal moments and brand activations.
• Track shopper behaviour and digital journey performance to improve conversion.

Analytics & Reporting

• Produce reports on SEO, website performance, and campaign effectiveness.
• Use data to influence marketing strategy and budget allocation.

About You

• 2–4 years’ experience in SEO, content or digital marketing (FMCG experience highly desirable).
• Strong understanding of SEO tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and Screaming Frog.
• Comfortable working with data, insights and reporting dashboards.
• A creative thinker with excellent copy‑writing skills and a strong eye for detail.
• Passionate about health, wellness and purpose‑driven consumer brands.
• Ambitious, proactive and able to thrive in a small, dynamic team.

What We Offer

• Opportunities for training and professional development
• Hybrid working and flexible hours
• The chance to directly shape the digital growth of a fast‑moving FMCG brand
• A supportive, collaborative and mission‑led culture

How to Apply

Send your CV, a short intro, and any relevant work examples to tojamesl@willysacv.com with the subject line: SEO & Marketing Executive – Willys ACV.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Food and Beverage Services