At a Glance
- Tasks: Transform data into actionable insights to drive marketing success.
- Company: Join a science-driven wellness brand founded by a bestselling author.
- Benefits: Competitive salary, private healthcare, gym access, and generous holiday allowance.
- Other info: Dynamic role with cross-functional visibility and growth opportunities.
- Why this job: Be the analytical powerhouse behind innovative marketing strategies.
- Qualifications: 3+ years in marketing analytics with strong GA4 and Google Ads skills.
The predicted salary is between 40000 - 50000 € per year.
WillPowders is a science-driven biohacking and wellness brand founded by Sunday Times No. 1 bestselling author Davinia Taylor. We exist to help people think better, feel better, and perform at their best - through products built on rigorous science, not wellness trends.
The Role
You'll be the analytical engine of the marketing team - building the dashboards, running the analysis, and turning numbers into clear decisions that move the business forward. This is a genuinely cross-functional role with visibility across paid, organic, CRM, content, and product, giving you a full-picture view that most analysts never get. You'll report directly to the CMO and own the insight function end-to-end - from tracking infrastructure to strategic recommendations.
What You'll Do
- Build and maintain dashboards across GA4, Meta Ads, and Google Ads - giving the team real-time visibility of what's working
- Own weekly and monthly marketing performance reporting with clear, actionable recommendations
- Monitor core commercial metrics: CAC, LTV, ROAS, conversion rate, and AOV
- Analyse creative and channel performance across paid and organic, identifying what formats, messages, and approaches drive results
- Analyse customer behaviour, purchase patterns, and LTV trends to surface retention and upsell opportunities
- Support new product development with consumer demand signals, search trends, and category behaviour
- Build data literacy across the team
- Ensure data sources are clean, consistent, and trusted, resolving tracking issues and maintaining data integrity
What We're Looking For
- 3+ years in a marketing analytics, performance analytics, or data analyst role, ideally within an e-commerce or DTC environment
- Hands-on experience with GA4, Meta Ads Manager, and Google Ads, comfortable building custom reports and extracting actionable insight
- Strong commercial track record - you understand CAC, LTV, and ROAS and how they connect to broader business health
- Highly proficient in dashboard tooling, Looker Studio, Tableau, or equivalent
- Comfortable with spreadsheet modelling and data manipulation; SQL experience a strong advantage
- A clear, concise communicator
- Proactively curious, you spot the question worth asking before you're asked it
Package
- Competitive salary + bonus
- Relocation support (if applicable)
- Private healthcare, pension, life insurance
- 25 days holiday + bank holidays
- Product discount
- On-site gym, PT, spa
Marketing Data Analyst employer: WillPowders
WillPowders is an exceptional employer that champions a science-driven approach to wellness, offering employees the chance to work at the forefront of biohacking innovation. With a vibrant work culture that encourages cross-functional collaboration and personal growth, team members benefit from competitive salaries, comprehensive healthcare, and unique perks like on-site fitness facilities. Located in a dynamic environment, this role not only provides meaningful insights that drive business success but also fosters professional development in a supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WillPowders. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical prowess. Share it during interviews to demonstrate your hands-on experience with GA4 and dashboard tools.
✨Tip Number 3
Prepare for the interview by understanding WillPowders' products and their market. Be ready to discuss how your insights can drive their marketing strategies forward.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Data Analyst. Highlight your experience with GA4, Meta Ads, and Google Ads, and don’t forget to showcase your analytical skills and commercial understanding.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about data analytics in marketing and how your skills can help us drive results. Keep it concise but impactful!
Showcase Your Analytical Projects:Include specific examples of past projects where you’ve built dashboards or analysed performance metrics. We love seeing how you’ve turned data into actionable insights that made a difference.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at WillPowders
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how these metrics impact business decisions and share examples from your past experience where you’ve used data to drive results.
✨Showcase Your Dashboard Skills
Familiarise yourself with GA4, Meta Ads Manager, and Google Ads. Prepare to talk about specific dashboards you've built or maintained, and how they provided actionable insights for your previous teams.
✨Be a Storyteller with Data
Practice explaining complex data in simple terms. Think of a few examples where you turned raw data into clear recommendations that influenced marketing strategies. This will show your ability to communicate effectively across teams.
✨Ask Insightful Questions
Prepare thoughtful questions about WillPowders' current marketing strategies and data challenges. This not only shows your interest in the role but also demonstrates your proactive curiosity and analytical mindset.
