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- Tasks: Lead and evolve social media strategy for a wellness brand, driving community engagement.
- Company: Join WillPowders, a fast-growing biohacking and wellness brand founded by a bestselling author.
- Benefits: Flexible hybrid work, competitive salary, and the chance to make a real impact.
- Why this job: Shape the future of wellness through innovative social strategies and community building.
- Qualifications: 5+ years in social media strategy for consumer brands, with a passion for wellness.
- Other info: Dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid/ Flexible
WillPowders is a science-driven, biohacking and wellness brand founded by Sunday Times No. 1 bestselling author Davinia Taylor. We have a no-nonsense mission to help people feel and think their best. Our products do the heavy lifting, but it’s the knowledge and tools we share that put the power back in people’s hands, helping them take back control of their own well-being. We’re growing fast, fuelled by a passionate community and strong brand momentum.
About the Role
We are looking for an experienced Social Strategy Lead to own and evolve WillPowders’ social media and community strategy. This is a strategic role responsible for setting direction, defining standards and leading social as a core brand and growth channel. You will work alongside an existing Social Media Manager, who supports content creation, scheduling and day-to-day execution, and alongside community-focused roles that manage frontline engagement.
Key Responsibilities
- Social & Community Strategy
- Develop and implement a clear social and community strategy aligned with brand and business objectives.
- Define channel roles, content pillars and audience strategy across Instagram, Facebook, TikTok and emerging platforms.
- Ensure social activity supports launches, campaigns, commercial moments and brand storytelling.
- Act as the senior owner of social within the marketing function.
- Work closely with PR, performance marketing and events teams to ensure joined-up execution.
- Brief designers, creators and freelancers where required.
- Set content strategy and creative standards across social channels.
- Contribute to ideation and messaging where needed, without being solely responsible for execution.
- Use community insight and feedback to inform content, education and product storytelling.
- Define relevant KPIs across engagement, growth, sentiment and contribution to wider marketing goals.
- Analyse performance data to identify trends, opportunities and areas for improvement.
- Report insights and recommendations clearly to senior stakeholders.
Skills & Qualifications
- Minimum 5 years’ experience leading social media for a consumer brand (B2C essential).
- Proven experience owning social and community strategy, not just execution.
- Strong understanding of brand voice, community building and audience engagement.
- Confidence working with performance data and translating insight into action.
- Excellent written communication and sound judgement.
- Experience within wellness, health, lifestyle or mission-led brands.
- Experience working in a fast-growth or founder-led business.
Social Media Strategist in Clitheroe employer: WillPowders
Contact Detail:
WillPowders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Strategist in Clitheroe
✨Tip Number 1
Get your networking game on! Connect with people in the wellness and social media space. Attend events, join online communities, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and community strategies. Use real data to highlight your impact. We want to see how you’ve driven engagement and growth – numbers speak volumes!
✨Tip Number 3
Prepare for interviews by researching WillPowders and their brand voice. Think about how you can align your social strategy with their mission. We love candidates who show they understand our values and can bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who resonate with our mission. Let’s make wellness accessible together!
We think you need these skills to ace Social Media Strategist in Clitheroe
Some tips for your application 🫡
Show Your Passion for Wellness: When you're writing your application, let your enthusiasm for wellness and biohacking shine through. We want to see how your values align with our mission at WillPowders, so share your personal experiences or insights that connect you to the brand.
Tailor Your Strategy Experience: Make sure to highlight your experience in social media strategy specifically for consumer brands. We’re looking for someone who can own and evolve our social media presence, so be clear about your past successes and how they relate to this role.
Be Data-Driven: We love a good story, but we also want to see the numbers! In your application, mention how you've used performance data to inform your strategies in the past. This will show us that you can translate insights into actionable plans.
Keep It Professional Yet Personal: While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your application. We’re a passionate team, and we want to know the real you! Apply through our website and let’s get to know each other better.
How to prepare for a job interview at WillPowders
✨Know Your Brand Inside Out
Before the interview, dive deep into WillPowders' mission and values. Understand their products and how they empower people in their wellness journey. This will help you align your social media strategies with their brand ethos and show that you're genuinely interested.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and implemented social media strategies in the past. Highlight your experience with different platforms and how you've tailored content to engage audiences effectively. Be ready to share metrics that demonstrate your success.
✨Engage with Community Insights
Bring examples of how you've used community feedback to shape content and strategy. Discuss how you’ve built relationships with audiences and leveraged insights to drive engagement. This shows that you value community input and understand its importance in a brand's growth.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to social media. Be prepared to talk about how you've analysed performance data in previous roles and how those insights informed your strategies. This will demonstrate your ability to translate data into actionable plans.
