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For Companies At a Glance
- Tasks: Lead customer retention strategies and enhance loyalty for a growing brand.
- Company: Join WillPowders, a dynamic company focused on long-term customer value.
- Benefits: Competitive salary, bonuses, private healthcare, and 25 days holiday.
- Other info: Enjoy a hybrid work environment with access to wellness facilities.
- Why this job: Make a real impact by shaping customer experiences and driving growth.
- Qualifications: 5+ years in retention or CRM roles with strong data analysis skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re partnering with WillPowders on a key hire as they continue to scale and invest in long-term customer value. With a highly engaged and loyal customer base, the brand is now focused on building a best-in-class retention function, turning strong acquisition into sustained growth through lifecycle strategy, loyalty and repeat purchase.
You’ll own the full customer lifecycle from post-acquisition onwards defining how the brand drives repeat purchase, reduces churn and increases lifetime value. This is a strategic role, not a channel execution position. You’ll set the retention strategy across email, SMS, loyalty and community, working with internal teams and partners to deliver against it, while owning the commercial outcomes.
What You’ll Do
- Own the full post-acquisition lifecycle: onboarding, repeat purchase, loyalty and win-back
- Define and lead the retention strategy across all lifecycle channels
- Map the customer journey and identify key drop-off points and growth opportunities
- Own retention KPIs (repeat rate, CLV, churn, purchase frequency)
- Build and manage a retention performance dashboard and reporting cadence
- Translate customer data into commercial insight and business decisions
- Set strategy and briefs for email, SMS, loyalty and community channels
- Oversee execution via internal teams and agencies
- Lead subscription and loyalty strategy, including churn prevention
- Work cross-functionally with Ecommerce, Growth, Product and Finance
What We’re Looking For
- 5+ years in retention, CRM or lifecycle roles within a DTC or subscription brand
- Proven ownership of retention metrics (CLV, repeat purchase, churn)
- Experience setting strategy across multiple channels (email, SMS, loyalty)
- Strong commercial understanding of retention and its impact on P&L
- Data literate comfortable analysing customer behaviour and cohort performance
- Experience with tools such as Klaviyo, Recharge and LoyaltyLion
- Confident working cross-functionally and influencing senior stakeholders
- Experience in wellness, supplements or high repeat-purchase categories a plus
Why This Role
- Own and build a key commercial function at a pivotal stage of growth
- Direct access to senior leadership and real influence on business decisions
- Opportunity to define retention strategy across multiple new verticals
- A brand with genuine repeat purchase potential and strong foundations
- The chance to turn customer insight into meaningful commercial impact
Package
- Competitive salary + bonus
- Relocation support (if applicable)
- Private healthcare, pension, life insurance
- 25 days holiday + bank holidays
- Product discount
- On-site gym, PT, spa & biohacking facilities
- Weekly food provided for the office
Process
WillPowders is working exclusively with a retained search partner on this hire. Any CVs sent directly to the business will be forwarded accordingly, including any speculative CVs sent via recruiters.
Retention Manager in Clitheroe employer: WillPowders
Contact Detail:
WillPowders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager in Clitheroe
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at WillPowders or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into retention strategies and be ready to discuss how you've tackled churn and boosted customer loyalty in the past. Show us you’re the expert we need!
✨Tip Number 3
Don’t just wait for the job to come to you. Apply through our website and make sure your application reflects your passion for retention and customer lifecycle management. We want to see your enthusiasm!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It shows you're keen and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the role.
We think you need these skills to ace Retention Manager in Clitheroe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Retention Manager role. Highlight your experience in retention, CRM, and lifecycle roles, especially if you've worked with DTC or subscription brands. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate your impact on retention rates, customer lifetime value, and churn reduction. Numbers speak louder than words, so let them do the talking for you.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about retention and how you can contribute to our growth. Be sure to mention any relevant tools you’ve used, like Klaviyo or Recharge, to show you’re ready to hit the ground running.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at WillPowders
✨Know Your Metrics
Make sure you’re well-versed in key retention metrics like CLV, repeat purchase rates, and churn. Be ready to discuss how you've influenced these metrics in your previous roles, as this will show your understanding of the commercial impact of retention strategies.
✨Map the Customer Journey
Before the interview, take some time to think about the customer journey and identify potential drop-off points. Be prepared to share your insights on how you would enhance the customer lifecycle and drive repeat purchases, as this aligns perfectly with the role's focus.
✨Showcase Your Cross-Functional Experience
This role requires collaboration across various teams. Highlight your experience working with Ecommerce, Growth, Product, and Finance teams. Share specific examples of how you’ve successfully influenced stakeholders and driven results through teamwork.
✨Be Data-Driven
Demonstrate your data literacy by discussing how you’ve used customer behaviour analysis to inform your retention strategies. Bring examples of tools you’ve used, like Klaviyo or Recharge, and how they helped you make informed business decisions.