At a Glance
- Tasks: Lead customer retention strategies and enhance loyalty for a growing brand.
- Company: Join WillPowders, a dynamic brand focused on long-term customer value.
- Benefits: Competitive salary, bonuses, private healthcare, and 25 days holiday.
- Other info: Work in a hybrid environment with access to wellness facilities.
- Why this job: Make a real impact on customer loyalty and business growth.
- Qualifications: 5+ years in retention roles with strong data analysis skills.
The predicted salary is between 45000 - 55000 € per year.
We're partnering with WillPowders on a key hire as they continue to scale and invest in long-term customer value. With a highly engaged and loyal customer base, the brand is now focused on building a best-in-class retention function, turning strong acquisition into sustained growth through lifecycle strategy, loyalty and repeat purchase.
The Role
- Own the full post-acquisition lifecycle: onboarding, repeat purchase, loyalty and win-back
- Define and lead the retention strategy across all lifecycle channels
- Map the customer journey and identify key drop-off points and growth opportunities
- Own retention KPIs (repeat rate, CLV, churn, purchase frequency)
- Build and manage a retention performance dashboard and reporting cadence
- Translate customer data into commercial insight and business decisions
- Set strategy and briefs for email, SMS, loyalty and community channels
- Oversee execution via internal teams and agencies
- Lead subscription and loyalty strategy, including churn prevention
- Work cross-functionally with Ecommerce, Growth, Product and Finance
What We're Looking For
- 5+ years in retention, CRM or lifecycle roles within a DTC or subscription brand
- Proven ownership of retention metrics (CLV, repeat purchase, churn)
- Experience setting strategy across multiple channels (email, SMS, loyalty)
- Strong commercial understanding of retention and its impact on P&L
- Data literate comfortable analysing customer behaviour and cohort performance
- Experience with tools such as Klaviyo, Recharge and LoyaltyLion
- Confident working cross-functionally and influencing senior stakeholders
- Experience in wellness, supplements or high repeat-purchase categories a plus
Why This Role
- Own and build a key commercial function at a pivotal stage of growth
- Direct access to senior leadership and real influence on business decisions
- Opportunity to define retention strategy across multiple new verticals
- A brand with genuine repeat purchase potential and strong foundations
- The chance to turn customer insight into meaningful commercial impact
Package
- Competitive salary + bonus
- Relocation support (if applicable)
- Private healthcare, pension, life insurance
- 25 days holiday + bank holidays
- Product discount
- On-site gym, PT, spa & biohacking facilities
- Weekly food provided for the office
Process
WillPowders is working exclusively with a retained search partner on this hire. Any CVs sent directly to the business will be forwarded accordingly, including any speculative CVs sent via recruiters.
Retention Lead in Clitheroe employer: WillPowders
WillPowders is an exceptional employer, offering a dynamic work environment in Clitheroe that fosters innovation and collaboration. With a strong focus on employee growth, the company provides direct access to senior leadership and the opportunity to shape retention strategies across multiple verticals. Employees enjoy a competitive salary, comprehensive benefits including private healthcare and a wellness-focused office culture, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Lead in Clitheroe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at WillPowders or similar companies. A friendly chat can open doors and give you insights that might just help you land that Retention Lead role.
✨Tip Number 2
Show off your skills! Prepare a mini-presentation or a case study on how you would tackle retention strategies for WillPowders. This will not only demonstrate your expertise but also your enthusiasm for the role.
✨Tip Number 3
Be proactive! Follow up after interviews with a thank-you note that highlights a key point from your conversation. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It helps us keep track of candidates and ensures you get the attention you deserve.
We think you need these skills to ace Retention Lead in Clitheroe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Retention Lead role. Highlight your experience in retention, CRM, and lifecycle management, especially if you've worked with DTC or subscription brands. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate your impact on retention rates, customer lifetime value, and churn reduction. Numbers speak louder than words, so let them do the talking!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about retention and how you can contribute to our growth. Make it personal and engaging – we love a good story that connects your experience to our mission.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at WillPowders
✨Know Your Metrics
Make sure you’re well-versed in key retention metrics like CLV, repeat purchase rates, and churn. Be ready to discuss how you've influenced these metrics in your previous roles, as this will show your understanding of the commercial impact of retention strategies.
✨Map the Customer Journey
Before the interview, take some time to map out a customer journey for a DTC brand. Identify potential drop-off points and think about strategies to improve retention at each stage. This will demonstrate your strategic thinking and ability to translate insights into actionable plans.
✨Familiarise with Tools
If you have experience with tools like Klaviyo, Recharge, or LoyaltyLion, be prepared to discuss how you’ve used them to drive retention. If you haven’t used them, do a bit of research on their functionalities and think about how they could fit into your proposed strategies.
✨Cross-Functional Collaboration
Highlight your experience working with different teams, such as Ecommerce, Growth, and Product. Prepare examples of how you’ve successfully influenced stakeholders in the past, as this role requires strong collaboration skills to implement retention strategies effectively.
