At a Glance
- Tasks: Join our Communications Team to boost our charity's profile and engage supporters through creative content.
- Company: Willow is a dynamic charity focused on making a positive impact in the community.
- Benefits: Enjoy 25 days annual leave, hybrid working, and perks like a cycle to work scheme.
- Other info: A full driving licence is required for travel to events and retail stores.
- Why this job: Be part of a passionate team, create meaningful content, and help shape our national brand.
- Qualifications: Experience in marketing or communications, strong writing skills, and a creative mindset are essential.
The predicted salary is between 24000 - 32000 € per year.
The Communications & Marketing Officer is a key role within our busy Communications Team. They will support the wider Willow team in delivering on plans to raise the charity’s profile and increase supporter engagement. The Communications Team supports the communications needs of all teams across the organisation.
Principal responsibilities and duties
- Contribute to, and help to evolve, Willow’s communications activity, including emails, website, marketing and social media.
- Work with the Willow teams to plan and deliver a regular calendar of content, ensuring the communication and marketing needs of colleagues across the organisation are met.
- Manage the promotion of fundraising campaigns and events.
- Engage with press, supporters, beneficiaries, partners, volunteers and medical professionals to help establish Willow as a national brand.
- Gather and create engaging content, including case studies, images and videos, to be used to raise awareness of Willow’s work locally and nationally.
- Develop and manage working relationships with creative agencies, printers and freelancers to deliver high quality communications, on time and within budget.
- Use analytics tools to report back on performance and identify learnings and opportunities.
- Attend Willow and third-party events, providing communications support including social media posting, videography, photography and media management.
- Work with the managers of Willow’s shops to deliver a program of communications projects and activities to engage new donors and customers.
- Work with Communications Team colleagues to plan and deliver activity to support the Digital Comms Strategy, Ambassador & Influencer Strategy, Growth plan and key themes and projects.
- Be an active member of the team and charity as a whole and undertake training and skills development and keep up to date with the changing requirements of the role and the external environment.
- Undertake other duties that may be required as part of the role.
Person specification
- Experience of working in a busy marketing/PR/communications team, ideally in a charity environment.
- A responsive, confident self-starter who is enthusiastic and highly motivated.
- Excellent planning, time-management and organisational skills with ability to stick to timetables for delivery of work and meet deadlines under pressure.
- Able to express ideas clearly, both verbally and in writing, with an ability to adjust tone and content appropriately for different target audiences.
- Strong copywriting and editing skills with the ability to turn complex information into compelling stories and content.
- Ability to think creatively, offering new ideas, concepts and solutions.
- Experience of developing multi-channel communications plans and taking a communications campaign forward through different digital and offline channels.
- Design skills, particularly in creating and/or overseeing the design of visually appealing digital and non-digital content which adheres to brand guidelines.
- Experience of using analytics and other tools to report on performance of campaigns.
- Experience of media relations and evaluating media coverage and PR.
- Experience of using social media as a professional communications tool.
- Experience of producing and editing photo and video content.
- Experience of using software including Microsoft, Canva or other design tools, Google Ads, analytics tools, email marketing platforms, website CMS systems (we use WordPress) and charity databases (we use Raiser’s Edge).
- Organised and able to keep good records for data protection, confidentiality and financial purposes.
- Knowledge of the digital charity landscape, including best practice for social media, web content creation and engagement strategies.
Other
- Full driving licence required as regular travel across the county will be part of the role, in particular to our retail stores and events. Some national travel may be necessary on occasion.
- 25 days annual leave plus bank holidays.
- Hybrid working arrangements.
- Season ticket loan.
- Cycle to work scheme.
- Flexible Working policy.
- Employee assistance programme.
- Salary £28,000 per annum.
Communications & Marketing Officer employer: Willow
Willow is an exceptional employer that fosters a collaborative and dynamic work culture, perfect for those passionate about making a difference in the charity sector. With a strong emphasis on employee growth, we offer training opportunities and flexible working arrangements, alongside generous benefits such as 25 days annual leave and a cycle to work scheme. Join us in our mission to raise awareness and support for our cause while enjoying a fulfilling career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Communications & Marketing Officer
✨Tip Number 1
Familiarise yourself with Willow's mission and values. Understanding the charity's goals will help you tailor your conversations and demonstrate your genuine interest in their work during interviews or networking events.
✨Tip Number 2
Engage with Willow's social media channels. By actively participating in their online community, you can gain insights into their current campaigns and communication style, which will be beneficial when discussing your ideas for their marketing strategies.
✨Tip Number 3
Network with professionals in the charity sector. Attend relevant events or webinars to connect with individuals who may have insights about the role or the organisation, and don’t hesitate to ask for informational interviews to learn more.
✨Tip Number 4
Showcase your creativity by preparing a mini portfolio of your previous work. Include examples of successful campaigns or content you've created that align with Willow's objectives, as this will help you stand out during the selection process.
We think you need these skills to ace Communications & Marketing Officer
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in marketing, communications, and PR, particularly within a charity context. Use specific examples that demonstrate your skills in copywriting, content creation, and campaign management.
Craft a Compelling Cover Letter:Write a cover letter that showcases your enthusiasm for the role and the charity's mission. Address how your skills align with the responsibilities listed in the job description, and provide examples of past successes in similar roles.
Showcase Your Creativity:Include samples of your work, such as marketing campaigns, social media posts, or content pieces you've created. This will help demonstrate your ability to produce engaging content and your understanding of different target audiences.
Highlight Relevant Tools and Skills:Mention your proficiency with tools like Canva, Google Ads, and WordPress, as well as your experience with analytics tools. This shows you are equipped to handle the technical aspects of the role effectively.
How to prepare for a job interview at Willow
✨Showcase Your Communication Skills
As a Communications & Marketing Officer, your ability to express ideas clearly is crucial. Prepare examples of how you've effectively communicated in previous roles, whether through writing, presentations, or social media engagement.
✨Demonstrate Your Creativity
This role requires creative thinking and the ability to develop engaging content. Come prepared with ideas for potential campaigns or content that could raise awareness for the charity, showcasing your innovative approach.
✨Familiarise Yourself with Analytics Tools
Understanding how to use analytics tools is essential for reporting on campaign performance. Brush up on your knowledge of tools like Google Analytics and be ready to discuss how you've used data to inform your marketing strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple projects. Think of scenarios where you successfully juggled deadlines or adapted to changing priorities, and be ready to share those experiences.
