National Marketing and Events Manager

Overview of the Role
This is a key national role within our business, positioned at the forefront of shaping our future growth. The National Marketing & Events Manager will play a pivotal role in leading how we engage with priority markets, sectors, and customers; ensuring we are visible, relevant, and influential in the spaces that matter most. As part of a strategic service accountable to the Construction Board, this role directly supports our ambitions for significant, sustainable growth over the next five years. By targeting future growth sectors and markets, the role will help position the business as a thought leader and trusted partner, driving brand awareness, customer engagement, and ultimately revenue. Through the delivery of high-impact national events, campaigns, and marketing activity, this role ensures that our efforts are focused, measurable, and aligned to our long-term strategic priorities.

Where the Role Sits
This role sits within our Strategic Accounts & Services Team, the strategic arm of our operational business. The team is made up of 12 complementary services, all focused on enabling growth and delivering outstanding customer service. Collectively, the team is accountable for providing access to over 70% of the business's turnover, making it a critical driver of our success. Within this environment, the National Marketing & Events Manager works directly with our Principal Marketing & Events Manager and collaboratively across our Local Construction Offices new business teams, strategic services, frameworks (win/deliver teams), knowledge services, and customer insights; ensuring a fully integrated and aligned approach to market engagement.

Personal Qualities, Skills & Experience

• Experience: This role is suited to an ambitious Manager performing at the top of their level, with clear potential and ambition to progress to Senior once established and delivering strong results.
• Essential: Degree (or equivalent experience) in marketing, communications, or a related field. Proven experience delivering marketing campaigns and events aligned to business objectives in public sector construction (e.g. education, health, defence). Strong written and verbal communication skills. Proficiency in Microsoft Office and familiarity with digital marketing tools and platforms.
• Desirable: Professional marketing qualification (e.g., CIM). Experience with design tools (e.g., InDesign, Photoshop) or content management systems.

Attributes

• Highly organised with strong attention to detail.
• Collaborative team player with excellent interpersonal skills.
• Customer-focused with the ability to build strong relationships.
• Creative, proactive, and eager to learn and develop.
• Awareness of health and safety requirements and compliance.

The Role Delivery

• Lead the delivery of national marketing campaigns and events aligned to business priorities.
• Plan and execute high-impact activity that builds brand awareness, supports work-winning, and delivers measurable ROI.
• Develop and coordinate marketing content and collateral, ensuring consistency of messaging and brand.
• Use appropriate channels and tools to maximise engagement and effectiveness.
• Track, analyse, and report on performance metrics, using insights to continuously improve activity.

Relationships

• Build strong, collaborative relationships across the business to ensure effective delivery of marketing activity.
• Work closely with senior stakeholders to understand sector, customer, and growth priorities.
• Manage relationships with external agencies and suppliers to deliver high-quality outputs.
• Communicate clearly and professionally with a wide range of audiences.

Collaboration

• Partner with cross-functional teams including communications, business development, strategic services, frameworks, and local marketing teams.
• Ensure alignment between national and local marketing and growth plans.
• Support the New Business team with targeted campaigns and marketing resources.
• Engage with industry partners and stakeholders to support successful event and campaign delivery.

Technical Expertise

• Produce clear, engaging, and high-quality marketing content across multiple platforms.
• Apply knowledge of marketing legislation and compliance (e.g., GDPR, image use).
• Utilise digital tools and platforms (CRM, analytics, social media, email marketing) to deliver and track campaigns.
• Stay up to date with industry trends and apply innovative approaches where appropriate.

Personal Effectiveness

• Demonstrate creativity and proactivity in developing new ideas and approaches.
• Manage multiple projects effectively with strong organisation and attention to detail.
• Build positive relationships with colleagues, customers, and partners.
• Take ownership of personal development and continuously seek to improve.

Leadership

• Contribute to a positive, collaborative, and high-performing team environment.
• Provide guidance and support to colleagues or project teams where required.
• Recognise and celebrate team contributions and successes.
• Role model professionalism, inclusivity, and respect.

About Us
With over 170 years of rich history, Willmott Dixon's purpose is beyond profit; delivering brilliant buildings, transforming lives, strengthening communities and enhancing the environment so our world is fit for future generations. Ensuring that we add lasting value to the neighbourhoods we work in; our values, people, innovation, partnerships and focus on sustainability has allowed us to build a successful and solid privately owned business where our people can thrive. Willmott Dixon was recognised by The Sunday Times as one of the Top 10 "Big" Companies to Work For in 2025, named among the Times Top 50 Employers for Gender Equality in 2024, and ranked in the Top Five of Europe's 1,000 best workplaces by the Financial Times in 2025. Willmott Dixon is also the first major contractor and developer to win a King's Award for Enterprise in the category of sustainable development.