The best employer branding brings real stories to life. You are a natural storyteller who can turn conversations, ideas and research into content that people genuinely want to read, watch and engage with. In this role, you'll bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences. You'll be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater impact.
The Role:
- Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our content remains innovative and engaging.
- Content Creation: Develop end-to-end high-quality content for various platforms, ensuring alignment with WTW's employer brand voice and values.
- Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).
- AI usage: Use AI platforms and tools for content creation, task efficiency and automation.
- AEO/GEO Blog Content Writing: Create AEO/GEO-optimized content for our career site to enhance our online presence and attract potential candidates will be valued.
- Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.
- Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.
- Social media paid campaigns: Develop, launch, manage and optimize paid campaigns across LinkedIn, Facebook, Instagram and YouTube, supported by our paid campaign scheduling tool. Campaigns are managed internally, without agency involvement.
- Google paid campaigns: Plan, schedule and optimize Google Ads campaigns across Search and Display, using our campaign tools to increase brand visibility and attract potential candidates.
- Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.
- Experience creating employer branding content and managing organic campaigns across multiple markets.
- A passion for storytelling, with strong written and spoken English skills.
- Experience with social media and design tools such as Hootsuite, Meta Business Suite, Canva or Adobe Express.
- Confidence using AI tools such as Copilot, Claude, ChatGPT or Perplexity.
- Strong analytical skills, with the ability to use performance data to guide decisions.
- A collaborative and organized approach, with the ability to work independently and manage multiple projects.
- Nice to have: + Experience managing paid social media, Google Ads and YouTube campaigns.
- Nice to have: + Familiarity with video editing tools and techniques.
- Nice to have: + Knowledge of creating AEO/GEO-optimized content.
- + Stage 1: Short on-demand video interview (HireVue)
- + Stage 2: Live video interview with the hiring manager and a team member, including a short content exercise (pre-prepared)
- + Stage 3: Final competency-based interview with the hiring manager and a senior team member
- + Stage 4: Offer and onboarding
Join Us!
Be part of a team that values innovation, excellence, and collaboration. At WTW, your career is more than just a job, it's a journey.
WTW is an equal opportunity employer.
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Employer Brand Content & Campaigns Specialist in City of Westminster employer: Willis Towers Watson plc
Join a dynamic and supportive team at our Ipswich or London offices, where we prioritise employee growth and development through tailored training and mentorship. Our inclusive work culture fosters collaboration and innovation, ensuring that you can thrive both professionally and personally while contributing to our strategic goals in the insurance sector. With a competitive benefits package, including 25 days of annual leave plus an additional WTW day, we are committed to your well-being and success as you lead our International Business Unit.
