Digital Marketing/E-Commerce Manager

Our client, a leading world-class aerospace material supplier, are looking to recruit a Digital Marketing/E-Commerce Manager, to be based at their offices in Hemel Hempstead, Hertfordshire.

On Offer:

• An exciting opportunity to join a rapidly expanding organisation that is a highly regarded materials supplier to the Aerospace sector.
• Professional Development: the company is committed to the ongoing professional development of its employees. In this role, you will have the opportunity to grow your expertise in e-commerce, digital marketing, and strategic management.
• Leadership Opportunities: As the e-commerce operations continue to expand, there will be opportunities for increased leadership responsibility and potential advancement within the company.
• Strategic Impact: Your work will have a direct impact on the company’s growth trajectory, providing you with the opportunity to shape the future of the company’s digital business and contribute to the company’s long-term success.

Salary up to £65K, depending on experience. Full Time 8:30am – 5pm Monday to Friday - Option to work two days from home after successful probation period. 25 days annual leave plus bank holidays which rises with service of 3, 5 and 7 years. Pension scheme, Social events and Christmas party, Free Parking onsite.

Main Purpose of the Role:

Reporting to the Procurement Director, the Digital Marketing/E-Commerce Manager will lead and manage the company’s growing e-commerce operations. This role is pivotal to the company’s business strategy, as you will be responsible for driving online sales growth, optimising customer experiences, and expanding our digital footprint. As part of a dynamic and rapidly growing company, the Digital Marketing Manager will play a critical role in shaping the company’s online presence and integrating platforms with other companies within the group, as well as expanding the product lines to meet evolving market demands.

Duties and Responsibilities of the Digital Marketing/E-Commerce Manager:

• Strategic Leadership: Develop and implement comprehensive web marketing strategies to drive significant online sales growth and position the company as a leading player in the industry’s digital space.
• Team Development: Lead, mentor, and manage a team, providing guidance and support in their daily tasks while fostering an environment of continuous learning and professional growth.
• Technical Oversight: Oversee back-end development and the ongoing technical maintenance of the e-commerce platform, ensuring it is robust, scalable, and aligned with future growth objectives.
• SEO and Digital Marketing: Lead SEO strategy and execution to enhance online visibility, improve search rankings, and drive qualified traffic to the site. To run marketing campaigns to attract more users to the website.
• Customer Experience Management: Address and resolve order-related and customer-related technical queries, ensuring a seamless and high-quality customer experience.
• Data-Driven Decision Making: Generate reports, analyse performance data, and develop actionable strategies to optimise sales, improve user experience, and support long-term business goals.
• Cross-Functional Collaboration: Collaborate with the companies group sites to ensure seamless integration of systems and processes, leveraging their local facilities for improved logistics, customer service, and strategic market expansion.
• Product Line Expansion: Work closely with the product management team to expand and optimise product lines, aligning offerings with customer needs, market trends, and business growth objectives.
• Project Management: Lead and manage strategic projects, data migration, ensuring that these initiatives are completed on time and contribute to the company’s broader digital transformation goals.
• Strategic Integration: Act as a key liaison between e-commerce and other business units within the companies group, ensuring that our digital strategies are integrated into the overall corporate strategy and contribute to the company’s long-term success.

To Be Considered:

• Proven E-Commerce experience: Extensive experience in E-Commerce management, with a strong understanding of B2B online sales, digital marketing, and the strategic levers that drive growth in an online business.
• Leadership and Mentoring: Demonstrated experience in managing and developing a team, with strong leadership skills and a focus on mentoring and professional development.
• Analytical Expertise: Superior numerical and analytical skills, with the ability to generate and interpret data-driven insights that inform strategic decisions.
• Technical Proficiency: Advanced proficiency in Excel, as well as experience with e-commerce platforms, CRM systems, and databases.
• Strategic Communication: Exceptional communication skills, both verbal and written, with the ability to convey complex information clearly and influence stakeholders at all levels.
• Systems Integration: Experience in integrating e-commerce platforms with external systems and optimising logistics and supply chain processes to support business growth.
• Business Acumen: Bachelor’s degree in business, marketing, or a related discipline, or equivalent experience, with a deep understanding of business strategy and how e-commerce fits into the broader business landscape.
• Growth Mindset: Self-motivated, confident, and adaptable to change, with a strong desire for a long-term role where you can grow with the company and contribute to its strategic success.

The candidate must have experience in developing websites and promoting web sales in a business-to-business environment. Experience of running marketing campaigns, to increase customer numbers, enquiries, and online sales. Working with both the outside sales team and customer support. Knowledge of obtaining customer feedback to improve the existing website and online experience for customers and understanding of SEO and how to attract and retain online customers. Experience in advanced engine optimisation tactics on websites, writing new content, keywords, key word optimisation.