Business Development Representative in London

Business Development Representative in London

London Full-Time 30000 - 30000 £ / year (est.) Home office (partial)
Williams Stanley and Co

At a Glance

  • Tasks: Generate and book qualified meetings for TeamPay with hospitality operators, running product demos.
  • Company: Join Williams Stanley & Co, a leading accountancy firm in the hospitality sector.
  • Benefits: Competitive salary, uncapped commission, 30 days holiday, and flexible hybrid working.
  • Other info: Dynamic team culture with ongoing training and excellent career progression opportunities.
  • Why this job: Kickstart your career in sales with real impact in the hospitality industry.
  • Qualifications: Sales or customer-facing experience preferred; motivated graduates welcome.

The predicted salary is between 30000 - 30000 £ per year.

Business Development Representative

WHAT WE OFFER

  • Competitive base salary of £30,000 with uncapped commission, realistic OTE £45,000
  • Membership to our Employee Recognition platform Hospitality Rewards - with numerous free perks and access to counselling services and training providers
  • Ongoing career progression, training and support
  • 30 days holiday entitlement pro rata (including Bank Holidays) with an additional day for each year of service
  • Great pension scheme provided by Penfold
  • Company collaboration and team days
  • Flexible hybrid working model (2 days minimum in the office)
  • Employee Assistance Programme and coaching for personal and professional development
  • Enhanced parental leave policy and Additional Benefits (subject to length of service requirements)
  • Birthday leave - an additional day of leave to be taken on or around your Birthday
  • Mental Health Half Days - celebrating the power of 'Me Time'
  • Annual Pay Reviews and Biannual Appraisals - career progression is everything!
  • Perks and benefits on our HR platform Employment Hero
  • Description

ABOUT US

Williams Stanley & Co is a leading accountancy firm catering to a diverse range of clients within the hospitality industry, from high street chains to family-run cafes.

Our company began with a mission to provide accurate and actionable financial insights to businesses, drawing from our founders' own experiences in managing multiple rapidly growing ventures.

ABOUT TEAMPAY

Team Pay is a next-generation payroll platform built specifically for hospitality and powered by AI — “Hospitality Payroll, Reimagined.” Built by hospitality experts for the sector, Team Pay automates payroll from start to finish: paying staff correctly and on time, handling shifts, tips, tronc and variable hours, and cutting out the manual checks that cause costly mistakes.

At the centre of the product is Nora, Team Pay's AI “Pay Pilot” — she answers payroll questions from managers and staff instantly, flags errors before they become issues, and takes the day-to-day stress out of running payroll.

Team Pay is owned and operated by Williams Stanley & Co, giving it the backing, hospitality-sector credibility and client network of an established accountancy firm behind a genuinely modern product.

ABOUT YOU

We are hiring a Business Development Representative to generate and book qualified meetings for Team Pay with multi-site hospitality operators, and to run the product demo personally.

This is an entry-level, outbound-focused role: you own the meeting and the demo end-to-end, and a Senior Member steps in to close once the demo has landed and the prospect is ready to move forward.

The role exists to build a healthy, predictable pipeline of qualified meetings that convert into paying Team Pay clients — not simply to fill a calendar.

Commission is deliberately weighted to the outcome of the meeting rather than the booking of it, so the quality of who you get in front of matters as much as how many.

  • YOU ARE
  • Background in Saa S/software sales, or the hospitality sector, ideally both.
  • Comfortable presenting live and running a product demo, not just booking a meeting and handing it off.
  • 0-2 years' sales, business development or customer-facing experience — or a highly motivated graduate/career-changer with the sector or Saa S background above.
  • Confident and resilient on outbound prospecting, comfortable with rejection.
  • Organised, with strong CRM hygiene and follow-up discipline.
  • Genuinely curious about the hospitality sector and how Team Pay solves real operator problems.
  • Coachable — willing to adjust targeting, messaging and demo delivery based on what converts, not just what books.
  • WHAT YOU'LL BE DOING
  • Proactively source and prospect target accounts within the Team Pay ideal customer profile — multi-site hospitality/restaurant and pub operators.
  • Book qualified meetings with the right decision-maker at target accounts, via outbound calling, email and other channels.
  • Qualify prospects against agreed criteria before booking, so meetings are worth running.
  • Run the product demo personally, confidently presenting Team Pay and handling first-line questions.
  • Maintain accurate, up-to-date CRM records for all activity, meetings, demos and outcomes.
  • Hand over cleanly to James for the close conversation once the demo has landed and the prospect is ready to move forward.
  • Track the outcome of every demo through to close, since commission is tied to that outcome.
  • Continuously refine targeting, messaging and demo delivery based on which meetings convert, not just which meetings get booked.

Targets & KPIs

  • 20 qualified meetings booked and held per month.
  • £1,000 new Monthly Recurring Revenue (MRR) closed/won per month, attributable to meetings this role booked and demoed.
  • COMMISSION STRUCTURE
  • Activity: £5 per qualified meeting held. Uncapped.
  • Outcome (primary): 10% of Annual Contract Value (ACV) on any deal that closes from a meeting you booked and demoed, paid in the month the deal closes, within a 6-month attribution window from meeting to close.

Fully uncapped.

SKILLS & QUALIFICATIONS

  • Able to run a confident, structured product demo unsupervised.
  • Strong CRM and pipeline hygiene.
  • Clear, professional written and verbal communication
  • #J-18808-Ljbffr

Business Development Representative in London employer: Williams Stanley and Co

At Williams, Stanley & Co, we pride ourselves on being an exceptional employer, offering a competitive salary and a supportive work environment that fosters ongoing career progression through training and nationally recognised qualifications. Our flexible hybrid working model, generous holiday entitlement, and vibrant company culture, complete with fun socials and events, make our firm a fantastic place to grow your career while enjoying a healthy work-life balance.

Williams Stanley and Co

Contact Details:

Williams Stanley and Co Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Business Development Representative in London

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We think you need these skills to ace Business Development Representative in London

SaaS Sales
Hospitality Sector Knowledge
Outbound Prospecting
Product Demonstration
CRM Management
Communication Skills
Organisational Skills

Some tips for your application 🫡

Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.

Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.

Tailor Your Documents for Us:When applying for a full-time role at Williams Stanley and Co, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!

Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.

How to prepare for a job interview at Williams Stanley and Co

Show off your analytical skills

In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!

Practice your technical know-how

Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.

Portfolio of Projects

Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.

Know their business model

Get familiar with Williams Stanley and Co’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.