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- Tasks: Lead and shape a comprehensive marketing strategy from scratch while managing exciting campaigns.
- Company: Join Williams Recruitment, a fast-paced agency that truly understands the FMCG landscape.
- Benefits: Enjoy a dynamic work environment with opportunities for impactful contributions and professional growth.
- Why this job: Make a lasting impact by developing innovative strategies and engaging communications in a supportive culture.
- Qualifications: Proven experience in creating marketing strategies with measurable ROI and leading teams in B2B/B2C sectors.
- Other info: This is a 6-month fixed-term contract with potential for future opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Are you a visionary Marketing & Communications leader ready to have a significant impact from day one?
We\’re seeking an exceptional Head of Marketing and Communications to join our client\’s team on a 6-month fixed-term contract! This is a rare opportunity to shape our future, as you\’ll be starting with a near blank page, meaning every strategic step you take will be a positive one in the right direction. They already have exciting calendar events planned for the next six months that you\’ll be instrumental in supporting and leading.
Reporting directly to a key leader in the Sales Department, you\’ll be at the forefront of shaping and driving a comprehensive marketing strategy across their primary business. This role is about more than just marketing; it\’s about creating an environment where everyone can be at their best through effective communication with their people and the external labour market. You\’ll also work closely with a related marketing lead and develop relationships with a partner food group.
What you\’ll be doing:
- Lay the foundations of the marketing strategy: Develop and lead our marketing approach for our primary business, working closely with the MD and Sales Director. You\’ll design the framework strategies, manage campaigns with clear ROI targets, and provide crucial competitor and market insights.
- Driving Internal & External Communications: Shape and execute a communications plan that engages their current and future workforce across the primary business, a related company, and a partner food group. This includes promoting them as a great workplace, leading direct communication to our people (town halls, digital messages), and supporting communications during periods of change.
- Brand & Engagement: Support and lead the brand at external events and engage stakeholders in delivering activities ranging from business strategy awareness to staff recognition programs.
We\’re looking for someone who is:
- Organised, purposeful, and a planner who delivers to deadlines.
- An engaging and confident collaborator with key stakeholders.
You\’ll ideally have:
- Proven examples of creating marketing strategies integrated with sales growth targets.
- Demonstrable ROI for campaigns.
- Experience leading a marketing team in both B2B and B2C industries.
- A track record of positive impact from communications strategies for existing employees and external talent attraction.
This is a phenomenal opportunity to genuinely shape our future and make a lasting impact. If you\’re ready to embrace this challenge and help develop the brand into an exciting new chapter, we encourage you to apply!
Next steps:
Send over your CV and a quick note on why this one caught your eye. If it’s a match, we’ll be in touch.
About Williams Recruitment
We’re Williams Recruitment — a boutique agency that actually gets FMCG. We move fast, know our stuff, and only work with businesses we believe in. No egos, no waffle — just honest advice, brilliant opportunities, and game-changing talent. Whether you’re hiring or job hunting, we’ll cut through the noise and make things happen.
Seniority level
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Seniority level
Executive
Employment type
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Employment type
Contract
Job function
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Job function
Marketing and Sales
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Industries
Food and Beverage Services
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Head of Marketing & Comms employer: Williams Recruitment
Contact Detail:
Williams Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Comms
✨Tip Number 1
Network with professionals in the marketing and communications field, especially those who have experience in the food and beverage industry. Attend relevant events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Research the company’s current marketing strategies and communications efforts. Understanding their brand positioning and recent campaigns will help you tailor your approach and demonstrate your knowledge during discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully integrated marketing strategies with sales growth targets in your previous roles. Highlighting measurable outcomes will showcase your ability to deliver results.
✨Tip Number 4
Familiarise yourself with the latest tools and technologies used in marketing and communications. Being well-versed in digital marketing platforms and analytics can set you apart as a candidate who is ready to lead effectively.
We think you need these skills to ace Head of Marketing & Comms
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in developing marketing strategies, particularly those that have driven sales growth. Use specific examples to demonstrate your impact in previous roles.
Craft a Compelling Note: In your note, explain why this role excites you and how your skills align with the company's vision. Be genuine and concise, showcasing your passion for marketing and communications.
Showcase Relevant Experience: Include any relevant experience in both B2B and B2C industries, especially if you've led teams or campaigns that resulted in demonstrable ROI. This will help you stand out as a strong candidate.
Highlight Communication Skills: Since the role involves driving internal and external communications, emphasise your ability to engage stakeholders and create effective communication plans. Provide examples of successful initiatives you've led in the past.
How to prepare for a job interview at Williams Recruitment
✨Showcase Your Vision
As a Head of Marketing & Comms, it's crucial to demonstrate your visionary thinking. Prepare to discuss your ideas on how you would lay the foundations of the marketing strategy and how you envision the brand evolving over the next six months.
✨Highlight Collaborative Skills
This role requires strong collaboration with key stakeholders. Be ready to share examples of past experiences where you successfully engaged with teams or partners, particularly in B2B and B2C contexts, to drive marketing initiatives.
✨Demonstrate ROI Knowledge
Since the position involves managing campaigns with clear ROI targets, come prepared with specific examples of previous campaigns you've led that resulted in measurable success. This will show your understanding of the importance of data-driven marketing.
✨Communicate Effectively
Effective communication is at the heart of this role. Practice articulating your thoughts clearly and confidently, especially when discussing how you would shape internal and external communications to engage employees and attract talent.