At a Glance
- Tasks: Manage accounts and drive sales growth in the healthcare sector.
- Company: Join a leading healthcare provider with a strong market presence.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real difference in healthcare while growing your sales skills.
- Qualifications: Sales experience and a passion for customer relationships.
The predicted salary is between 30000 - 40000 £ per year.
Division: Primary Care UK
Location: Rhymney
Who we are:
The Primary Care division of Vital Healthcare has revenues of c.£150m in the German, Swiss and British markets enabled through its own commercial teams. High quality medical and diagnostic products are supplied for use in primary care, laboratory, and blue light settings. The division employs approximately 425 people in 3 countries.
Primary Care UK – consists of Williams Medical (https://www.wms.co.uk/) with revenues of c.£60M and SP Services (https://www.spservices.co.uk/) with revenues of c.£10M both specialise in providing a wide range of medical, healthcare products and equipment to healthcare professionals and organisations. Primary Care UK employs approximately 200 people across two purpose-built facilities, one in Telford, West Midlands England and one in Rhymney, South Wales.
About The Role:
This is primarily an office-based internal sales role, focused on outbound account management, pipeline development and commercial growth within Non-GP healthcare environments (e.g., private clinics, specialist practices, community services and other surgery-based providers). There is scope for customer visits where commercially appropriate, particularly to support larger opportunities, onboarding, or strategic relationship development.
The role will be responsible for both:
- Growing revenue within existing accounts
- Identifying and converting new business in near-adjacent healthcare markets
Key Objectives
- Deliver profitable sales growth within the Non-GP Surgery segment
- Expand Williams Medical’s presence beyond traditional GP primary care accounts
- Increase product penetration across existing customers
- Develop and convert new business opportunities within targeted adjacent healthcare markets
- Build a sustainable and qualified opportunity pipeline
Principal Accountabilities
- Develop and implement territory and account plans aligned to company growth strategy
- Proactively manage and grow a defined portfolio of Non-GP Surgery accounts
- Identify cross-sell and up-sell opportunities across the Williams Medical product range
- Generate new business through structured outbound calling, lead generation, referrals and research
- Qualify and convert new prospects into active trading accounts
- Respond promptly to inbound enquiries from Marketing and Customer Support teams
- Maintain accurate CRM records including pipeline, forecasts and customer activity
- Gather and share market intelligence and customer feedback to inform commercial strategy
- Collaborate cross-functionally with Customer Services, Marketing, Category and Operations teams
- Conduct customer visits where required to support strategic opportunities
Personal Attributes
- Highly motivated, target-driven and resilient
- Proactive and opportunity-focused
- Able to operate effectively in a fast-paced sales environment
- Strong organisational and planning capability
- High level of integrity, professionalism and customer focus
- Collaborative team player
Skills Experience – Desirable, not necessary in all aspects
- Proven outbound B2B sales experience (healthcare or distribution experience advantageous)
- Strong track record of achieving or exceeding sales targets
- Experience managing accounts and developing long-term customer relationships
- Confident in consultative selling and identifying customer needs
- Commercially astute with strong negotiation skills
- Experience building and managing a sales pipeline
- Comfortable using CRM systems and Microsoft Office tools
- Excellent communication and influencing skills (telephone and face-to-face)
- Full UK driving license required for customer visits where applicable - Necessary
Account Manager employer: Williams Medical
Vital Healthcare is an exceptional employer, offering a dynamic work environment in Rhymney that fosters professional growth and collaboration. With a strong focus on employee development, the company provides ample opportunities for career advancement within the thriving Primary Care division, which is dedicated to delivering high-quality medical products. Employees benefit from a supportive culture that values integrity and teamwork, making it a rewarding place to build a meaningful career in healthcare sales.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help us tailor our conversations and show that we're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. They can provide insider tips and might even put in a good word for us. Plus, it’s a great way to learn more about the company culture.
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to account management. We want to showcase our skills in growing revenue and managing accounts effectively, so let’s be ready to share specific examples!
✨Tip Number 4
Follow up after the interview! A quick thank-you email can go a long way. It shows our enthusiasm for the role and keeps us fresh in their minds as they make their decision.
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Manager role. Highlight your relevant experience in outbound sales and account management, especially in healthcare settings. We want to see how you can grow revenue and develop relationships!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Include specific examples of how you've exceeded sales targets or developed long-term customer relationships. This helps us understand your impact in previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your skills and experiences!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Williams Medical
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with the range of medical and healthcare products offered by the company. Understanding how these products fit into the Non-GP surgery market will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific sales situations or account management challenges. Think of examples from your past experience where you successfully grew accounts or converted leads, and be ready to discuss your thought process and strategies.
✨Showcase Your Relationship-Building Skills
Since the role involves managing existing accounts and developing new business, be prepared to talk about how you build and maintain relationships with clients. Share specific examples of how you've fostered long-term partnerships and how you approach consultative selling.
✨Demonstrate Your Organisational Skills
The job requires strong organisational capabilities, especially in managing a sales pipeline and CRM records. Be ready to discuss how you prioritise tasks, manage your time effectively, and keep track of customer interactions to ensure nothing falls through the cracks.
