At a Glance
- Tasks: Lead marketing operations across EMEA, translating strategies into impactful campaigns and content.
- Company: Join a global employer committed to diversity and employee well-being.
- Benefits: Enjoy 25 days holiday, private medical insurance, and discounts on tech and gym memberships.
- Other info: Embrace a culture of innovation and career growth opportunities.
- Why this job: Make a real impact with AI-driven marketing in a dynamic, collaborative environment.
- Qualifications: Senior marketing experience, ideally in BPO or managed services, with strong writing skills.
The predicted salary is between 75000 - 75000 £ per year.
Shifts: 37.5 hours per week, Monday – Friday, 9am until 5:30pm with 1 hours unpaid lunch break
Purpose of role
The Senior Manager, Marketing Operations – EMEA is responsible for leading the execution and operational delivery of marketing across the EMEA region, translating enterprise strategy and business priorities into high-impact, commercially relevant marketing outcomes.
This role partners closely with senior business leaders, Regional leadership, and global marketing to deliver integrated marketing activity across onshore, nearshore, and offshore delivery models, ensuring the value of proximity, domain expertise, and global scale are clearly and credibly articulated.
This is a hands-on, execution-led leadership role, ideal for a senior marketer with deep experience in BPO or managed services environments who thrives in complex, matrixed organisations.
The successful candidate will bring a modern, AI-enabled approach to marketing operations, leveraging generative AI, automation, and data-driven insights to improve marketing effectiveness, accelerate content development, optimise campaigns, and enhance the way marketing supports business growth.
Key Responsibilities
- Lead day-to-day marketing operations across the region
- Translate business priorities into executable marketing plans, campaigns, events, and content
- Orchestrate internal teams and external partners to deliver high-quality outcomes on time and on budget
- Act as the primary operational backstop for EMEA marketing execution
- Champion the adoption of AI-powered marketing practices, identifying opportunities to improve productivity, campaign performance, content creation, audience engagement, and reporting
- Evaluate and implement AI-enabled tools and workflows that enhance marketing execution while maintaining brand consistency, quality, governance, and compliance standards
• Partner closely with UK/EMEA-based business leaders to
- Shape and execute go-to-market narratives
- Support priority growth initiatives
- Translate complex service offerings into clear, compelling marketing outputs
- Bring strong understanding of hybrid delivery models, including the role and value of onshore operations alongside nearshore and offshore delivery
- Accountability for overall thought leadership outcomes across the region
- Own execution of business- and growth-led thought leadership, including:
- Capability narratives
- Event and sales-enabled content
- Personally draft, edit, and refine content as required
- Work closely with subject matter experts to extract insight and translate it into publishable material
- Translate emerging market trends, including AI and digital transformation, into compelling thought leadership, client-facing content, and market narratives
- Collaborate with Digital & PR leadership on narrative-led and reputation-focused thought leadership, amplification, and external visibility
- Events & Field Marketing
- Own planning and execution of industry events, executive roundtables, and client forums
- Manage vendors, logistics, budgets, and post-event follow-up
- Partner with sales and leadership teams to define objectives and measure outcomes
- Manage agencies, freelancers, designers, content partners, and event vendors
- Own briefing, quality control, timelines, and spend discipline
- Ensure partners operate as extensions of the marketing function, not drivers of strategy
- Work closely with Regional Digital, Brand & PR leadership to ensure alignment across campaigns, content, PR, and digital amplification
- Partner with global marketing to ensure consistency with enterprise narrative and brand standards
- Partner with business leaders, digital teams, and external providers to identify and scale innovative marketing technologies, including AI-enabled solutions that support growth and operational excellence
- Represent marketing operations confidently in regional leadership forums
- Personal Attributes
- Substantial marketing experience gained at a senior level
- Ideally a strong background in BPO, managed services, or outsourcing
• Experience marketing blended delivery models, including
- Onshore operations
- Nearshore centres
- Proven ability to write clearly and persuasively
- Experience working directly with senior business leaders
- Comfortable operating with lean teams and limited structure
- Proven track record of embedding AI into marketing processes, content creation, campaign delivery, or marketing operations at scale
- Demonstrates an AI-native mindset, combining strategic marketing expertise with curiosity, experimentation, and the ability to embed new technologies into day-to-day marketing operations
- Preferred
- Prior leadership of marketing for a small to mid-sized BPO or services firm
- Experience supporting regulated or risk-sensitive industries
- Strong operational and commercial orientation
- Using AI in your application
We’re happy for you to use AI tools to research us, polish your cv/cover letter, and practice interviews.
Please make sure everything you submit reflects your authentic skills and experience.
To keep things fair, please don’t use AI to invent or exaggerate achievements, complete assessments (unless we say it’s allowed), or to generate live interview answers.
Rewards and Benefits
We believe in supporting our employees in both their professional and personal lives.
As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to:
- 25 days holiday, plus bank holidays(pro-rata for part time or fixed term roles)
- Salary sacrifice schemes, retail vouchers – including our Tech Scheme which can be used on a range of gadgets such as Smart TV’s, laptops and computers or household appliances.
- Life Assurance
- Private Medical Insurance
- Health Assessments
- Discounted gym memberships
- Referral Scheme
You will also have the opportunity to work for a global employer who is dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects!
Equality and Diversity
The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law).
It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency.
If you have a disability and would prefer to apply in a different format or would like to make a reasonable adjustment to enable you to make an interview please contact us at careersat WL@williamslea. com(we do not accept applications to this email address).
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Senior Manager Marketing Operations employer: Williams Lea
Williams Lea is an excellent employer that champions diversity and offers a dynamic work culture in the heart of London. With competitive pay, generous holiday benefits, and ample opportunities for career development, employees can thrive in a supportive environment while working on exciting design projects. Join us to be part of a globally recognized team that values your contributions and fosters professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Marketing Operations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Williams Lea and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Williams Lea are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Williams Lea on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Williams Lea. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager Marketing Operations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Williams Lea. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Williams Lea:Show us that you’ve done your homework! In your application, briefly mention what you admire about Williams Lea’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Williams Lea
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Williams Lea will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Williams Lea, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
