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- Tasks: Drive product success through market research, strategy development, and compelling content creation.
- Company: Join Williams Lea, a global leader in tech-enabled business services.
- Benefits: Enjoy 25 days holiday, private medical insurance, and remote work flexibility.
- Why this job: Make an impact in a dynamic role that connects marketing and product teams globally.
- Qualifications: 7+ years in product marketing with a strong B2B background required.
- Other info: Be part of a diverse team committed to your professional growth.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Salary: Up to ÂŁ75,000 dependant on experience per annum, plus company benefits
Location: Remote from United Kingdom
Contract: Full Time, Permanent
Shifts: 37.5 hours per week, Monday – Friday, 9am until 5:30pm with 1 hour's unpaid lunch break
Work model: Remote but with access to London for trade shows, events and conferences
Williams Lea seeks a Product Marketing Manager to join our team! Williams Lea is the leading global provider of tech-enabled business and marketing services helping clients manage and transform processes through resilient, scalable 24/7 operations.
Purpose of role
The purpose of the Product Marketing Manager role is to drive the commercial success of our global product and service offerings by deeply understanding our markets, clients, and competitive landscape, and translating that insight into compelling positioning, messaging, and go-to-market execution. This role acts as a strategic connector between Product, Marketing, Business Development, and Account Management teams worldwide.
Key responsibilities
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements, ensuring alignment with overall business objectives
- Market Research: Conduct in-depth market research to identify target segments, customer needs, and competitive landscape
- Product Positioning: Define and communicate compelling product positioning and messaging that resonates with our target audience
- Content Creation: Develop and oversee the creation of engaging marketing content, including videos, whitepapers, case studies, and blog posts
- Sales Enablement: Provide sales teams with the necessary tools, training, and support to effectively sell products and services
- Market Analysis: Track market trends, competitor activities, and industry developments to identify opportunities and threats
- Performance Measurement: Monitor product performance metrics and analyse data to measure success and identify areas for improvement.
The successful product marketing manager will:
- Understand our global product service offerings inside and out
- Partner with the product and marketing team to implement competitive positioning strategies and compelling, differentiated messaging, to engage, excite and convert prospects and clients
- Use client data to build buyer personas which articulate buyer expectations, preferences and aversions and provide guidance to the global marketing and business development teams on how best to reach and influence decision-makers
- Develop and implement methods to collect and share timely research and relevant insights with the global marketing, business development and account management teams around competitive intelligence, and market trends within our target verticals
- Build strong, amiable relationships with key strategic partners, internally and externally, and provide data-driven feedback as appropriate
- Position the global business development and account management teams to win more business by creating and maintaining a robust repository of sales enablement materials, including videos, product fact sheets, competitive comparisons (Beat Sheets) and other collateral, prioritised by organisation need and mapped to the buying journey
- Develop and maintain a library of use cases and current client success stories to support new sales and upsell opportunities
- Provide training to marketing, business development and account management teams on new sales enablement materials and in support of GTM and GIM campaign goals and plans
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- 7+ years of experience in product marketing, preferably for a B2B enterprise solution
- Strong understanding of product lifecycle management and product marketing best practices
- Proven track record of successful product launches and market positioning
- Experience marketing technology products, ideally within fintech or legaltech
- Experience with CRM, marketing automation and ABM technology tools
- Proven ability to develop and implement product positioning and messaging strategies including multi-channel go-to-market and grow-in-market strategies and plans
Skills
- Ability to work effectively in a fast-paced, collaborative environment
- Strong analytical skills and ability to interpret data
- Demonstrated success leading cross-functional projects and nurturing strong partnerships with business leaders globally, to drive positive bottom line results
- Excellent written and verbal communication skills, exceptional listening and presentation skills, and a positive solutions-focused attitude
- Highly skilled at seeking out and applying data and insights to make informed decisions and change course quickly
- Exceptional deadline-driven, detail-focused project management skills and ability to work independently
- A never-ending desire to try new and interesting strategies and tactics to improve processes and results
Rewards and Benefits
We believe in supporting our employees in both their professional and personal lives. As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to:
- 25 days holiday, plus bank holidays (pro-rata for part time or fixed term roles)
- Salary sacrifice schemes, retail vouchers – including our TechScheme which can be used on a range of gadgets such as Smart TVs, laptops and computers or household appliances.
- Life Assurance
- Private Medical Insurance
- Health Assessments
- Discounted gym memberships
- Referral Scheme
You will also have the opportunity to work for a global employer who is dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects!
Equality and Diversity
The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law). It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency.
If you have a disability and would prefer to apply in a different format or would like to make a reasonable adjustment to enable you to make an interview please contact us at careersatWL@williamslea.com (we do not accept applications to this email address).
Product Marketing Manager employer: Williams Lea
Contact Detail:
Williams Lea Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing their offerings inside and out will help you stand out as a candidate who truly gets what they do.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Manager. Highlight your experience with go-to-market strategies and market research.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role of Product Marketing Manager. Dive into the job description and highlight key responsibilities and qualifications. This will help you tailor your application to show us you're the perfect fit!
Be Authentic: While it’s tempting to use AI tools for everything, remember to keep it real! Your application should reflect your genuine skills and experiences. We want to see the real you, so don’t exaggerate or invent achievements.
Showcase Your Skills: Use your cover letter and CV to demonstrate how your past experiences align with the responsibilities listed in the job description. Highlight specific examples of successful product launches or market strategies you've implemented. This is your chance to shine!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our team at Williams Lea!
How to prepare for a job interview at Williams Lea
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of the products and services offered by the company. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate compelling product positioning during the interview.
✨Research the Market and Competitors
Conduct thorough market research to understand the competitive landscape. Be prepared to discuss key trends, customer needs, and how the company's offerings compare to others. This knowledge will demonstrate your analytical skills and strategic thinking.
✨Prepare Engaging Content Examples
Since content creation is a big part of the role, gather examples of marketing materials you've developed in the past. Whether it's case studies, blog posts, or videos, having tangible examples will showcase your creativity and ability to engage target audiences.
✨Practice Your Communication Skills
As a Product Marketing Manager, strong communication is key. Practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or using AI tools to refine your responses. This will help you present your ideas effectively during the actual interview.