At a Glance
- Tasks: Lead and inspire a sales team to deliver exceptional customer experiences.
- Company: Join Williams, a family-run business with a rich heritage in the automotive industry.
- Benefits: Earn up to £100,000 with generous leave, training, and wellness support.
- Other info: Enjoy clear career progression and a supportive team culture.
- Why this job: Make a real impact in a premium retail environment while developing your leadership skills.
- Qualifications: Proven experience in automotive sales management and strong leadership abilities.
The predicted salary is between 86000 - 100000 £ per year.
At Williams, our Sales Managers do far more than deliver results; they inspire teams, drive performance and create an outstanding customer journey. Based in our new car department at Williams Liverpool, this role offers the chance to lead from the front in a fast-paced, premium retail environment. This is more than a traditional Sales Manager role. At Williams, you’ll lead a team within a high-performing, premium brand environment, supported by strong stock availability, clear processes and a business that invests in both its people and its performance.
You will be on a competitive salary alongside a realistic and achievable commission structure, with an OTE of £86,000 and the opportunity to overachieve and earn up to £100,000.
Working pattern: You will work a 2-week rotating shift pattern, an average of 5 days per week, with a 1-in-2 weekend rota giving you a manageable working pattern.
About the Sales Manager Role: As Sales Manager, you’ll lead and develop a team of Sales Executives, driving performance, professionalism and customer outcomes across a busy new car sales operation. You’ll work closely with senior leaders to execute strategy, maximise profitability and continually improve performance.
What you’ll be doing as Sales Manager:
- Leading and developing the sales team to achieve targets and deliver excellent customer experiences
- Managing sales performance, stock, margins and FCA compliance
- Coaching and supporting individuals to develop capability and confidence
- Driving a professional, customer-first sales culture
- Contributing to wider business planning and improvement initiatives
What we’re looking for:
- Proven experience in an automotive sales management role
- Strong leadership and people-development capability
- Commercial awareness and strategic thinking
- A full UK driving licence
We’re looking for a Sales Manager who can lead from the front, develop people and consistently deliver results in a premium retail environment.
What we offer:
- OTE £86,000 with opportunity to overachieve and earn up to £100,000
- Generous annual leave - 35 days paid holiday (including Bank Holidays)
- Extensive training and ongoing coaching
- Clear career progression opportunities across the Group
- Prestige staff car options and staff discounts across the Group
- Modern facilities and a professional, supportive team environment
- £1,000 employee referral bonus for introducing great people to the business
- Medicash healthcare scheme to support everyday health costs
- Employee Assistance Programme (EAP) offering confidential support, advice and counselling
- Wellbeing courses and support to help you look after your physical and mental health
- Company pension scheme and life assurance cover for long-term security
- Employee reward and recognition schemes celebrating great performance
- Annual Williams summer staff event and children’s Christmas party
Why work for Williams: Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car. We’re proud of our people, our heritage and our core beliefs and we’re always looking for talented, driven individuals to help shape our next chapter.
Interested? If you’re an experienced automotive sales manager looking for a role where you can drive performance, develop people and influence results, we’d love to hear from you. Apply now and join us in delivering The Difference is Williams!
Sales Manager employer: Williams Group
At Williams, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work environment in our Liverpool location. Our Sales Managers not only enjoy a competitive salary with an achievable commission structure but also benefit from extensive training, clear career progression opportunities, and a strong emphasis on employee wellbeing. Join us to be part of a family business that values its people and fosters a culture of excellence and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry and let them know you're on the lookout for a Sales Manager role. You never know who might have the inside scoop on an opportunity at Williams or elsewhere.
✨Tip Number 2
Prepare for interviews by researching Williams and its values. Understand their customer-first approach and think of examples from your past that showcase your leadership and performance-driving skills. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Sales Manager role. Highlight your proven track record in automotive sales management and how you can inspire teams to deliver outstanding customer journeys.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Williams family and contributing to our premium retail environment.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Your Leadership Skills:When writing your application, make sure to highlight your leadership experience. We want to see how you've inspired teams and driven performance in previous roles, especially in a fast-paced environment like automotive sales.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Sales Manager role at Williams. This shows us you’re genuinely interested in joining our team.
Emphasise Customer Focus:Since delivering an outstanding customer journey is key for us, be sure to include examples of how you've prioritised customer satisfaction in your past roles. We love seeing candidates who put customers first!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Let’s get started on this journey together!
How to prepare for a job interview at Williams Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss how you've driven performance in previous roles, especially in a fast-paced environment like automotive sales. This will show that you understand the importance of results and can lead a team effectively.
✨Showcase Your Leadership Style
Prepare examples of how you've developed and motivated teams in the past. Think about specific situations where you coached individuals to success or improved team dynamics. This will demonstrate your capability to inspire and lead, which is crucial for the Sales Manager role.
✨Understand the Customer Journey
Familiarise yourself with the concept of a customer-first sales culture. Be ready to discuss how you would enhance the customer experience at Williams. Highlight any innovative strategies you've implemented before that improved customer satisfaction and loyalty.
✨Align with Company Values
Research Williams' history and core beliefs. During the interview, express how your personal values align with theirs. This connection can set you apart from other candidates and show that you're not just looking for a job, but a place where you can contribute to their legacy.
