At a Glance
- Tasks: Lead and inspire a sales team to deliver exceptional customer experiences.
- Company: Join Williams, a family-run business with a rich heritage in the automotive industry.
- Benefits: Earn up to £100,000 with generous leave, training, and health support.
- Other info: Enjoy a supportive team culture and clear career progression opportunities.
- Why this job: Make a real impact in a premium retail environment while developing your leadership skills.
- Qualifications: Proven experience in automotive sales management and strong leadership abilities.
The predicted salary is between 86000 - 100000 £ per year.
At Williams, our Sales Managers do far more than deliver results; they inspire teams, drive performance and create an outstanding customer journey. Based in our new car department at Williams Liverpool, this role offers the chance to lead from the front in a fast-paced, premium retail environment. This is more than a traditional Sales Manager role. At Williams, you’ll lead a team within a high-performing, premium brand environment, supported by strong stock availability, clear processes and a business that invests in both its people and its performance.
You will be on a competitive salary alongside a realistic and achievable commission structure, with an OTE of £86,000 and the opportunity to overachieve and earn up to £100,000.
Working pattern: You will work a 2-week rotating shift pattern, an average of 5 days per week, with a 1-in-2 weekend rota giving you a manageable working pattern.
About the Sales Manager Role: As Sales Manager, you’ll lead and develop a team of Sales Executives, driving performance, professionalism and customer outcomes across a busy new car sales operation. You’ll work closely with senior leaders to execute strategy, maximise profitability and continually improve performance.
What you’ll be doing as Sales Manager:
- Leading and developing the sales team to achieve targets and deliver excellent customer experiences
- Managing sales performance, stock, margins and FCA compliance
- Coaching and supporting individuals to develop capability and confidence
- Driving a professional, customer-first sales culture
- Contributing to wider business planning and improvement initiatives
What we’re looking for:
- Proven experience in an automotive sales management role
- Strong leadership and people-development capability
- Commercial awareness and strategic thinking
- A full UK driving licence
We’re looking for a Sales Manager who can lead from the front, develop people and consistently deliver results in a premium retail environment.
What we offer:
- OTE £86,000 with opportunity to overachieve and earn up to £100,000
- Generous annual leave - 35 days paid holiday (including Bank Holidays)
- Extensive training and ongoing coaching
- Clear career progression opportunities across the Group
- Prestige staff car options and staff discounts across the Group
- Modern facilities and a professional, supportive team environment
- £1,000 employee referral bonus for introducing great people to the business
- Medicash healthcare scheme to support everyday health costs
- Employee Assistance Programme (EAP) offering confidential support, advice and counselling
- Wellbeing courses and support to help you look after your physical and mental health
- Company pension scheme and life assurance cover for long-term security
- Employee reward and recognition schemes celebrating great performance
- Annual Williams summer staff event and children’s Christmas party
Why work for Williams: Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car. We’re proud of our people, our heritage and our core beliefs and we’re always looking for talented, driven individuals to help shape our next chapter.
Interested? If you’re an experienced automotive sales manager looking for a role where you can drive performance, develop people and influence results, we’d love to hear from you. Apply now and join us in delivering The Difference is Williams!
Sales Manager in Liverpool employer: Williams Group
At Williams, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work culture that empowers our Sales Managers to lead high-performing teams in a premium retail environment. With competitive salaries, generous annual leave, extensive training, and clear career progression opportunities, we invest in our people to ensure their growth and success. Our commitment to employee wellbeing, alongside unique benefits like prestige staff car options and a vibrant team atmosphere, makes Williams Liverpool an outstanding place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry and let them know you're on the hunt for a Sales Manager role. You never know who might have the inside scoop on an opportunity at Williams or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching Williams and understanding their values. Show them you’re not just another candidate; you’re someone who truly gets what it means to lead a team in a premium retail environment. Bring your A-game!
✨Tip Number 3
Practice your leadership stories! Think of specific examples where you've driven performance and developed your team. This will help you shine during interviews and demonstrate that you can inspire others, just like they want.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Williams family and making a difference as a Sales Manager.
We think you need these skills to ace Sales Manager in Liverpool
Some tips for your application 🫡
Show Your Leadership Skills:In your application, make sure to highlight your leadership experience. We want to see how you've inspired teams and driven performance in previous roles. Use specific examples that showcase your ability to develop people and achieve results.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the specifics of the Sales Manager role at Williams. Mention how your skills align with our premium retail environment and customer-first culture.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid fluff and focus on what makes you the perfect fit for the role. Highlight your commercial awareness and strategic thinking!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Williams family!
How to prepare for a job interview at Williams Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in previous roles, especially in automotive sales management. This shows you’re results-driven and understand the importance of performance.
✨Showcase Leadership Skills
Prepare examples of how you've led teams in the past. Think about times when you inspired your team or improved their performance. Williams is looking for someone who can lead from the front, so highlight your ability to develop people and drive a customer-first culture.
✨Understand the Brand
Research Williams and its values thoroughly. Familiarise yourself with their premium brand positioning and customer journey. Being able to articulate how you align with their mission will set you apart and show your genuine interest in the role.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about their sales strategies, team dynamics, or future goals. This not only demonstrates your interest but also gives you insight into whether this is the right fit for you.
