Premium Car Sales Executive - OTE £52k+ | Growth in Liverpool

Join Williams Motor Group and discover a different kind of career in sales; one that rewards your time, talent and ambition. Here’s the reality: if you consistently sell around 2 cars a week, you can earn around £52k a year. Our top Sales Executives earn £80k+.

You’ll achieve this with a 2-week rotating shift pattern, an average of 5 days a week and you’ll only work every other weekend, alongside premium facilities and access to prestige cars at a great staff rate.

You’ll start with a competitive salary alongside a realistic and achievable commission structure. As you develop and progress to Senior Sales Executive level, your salary increases, alongside enhanced earning potential and greater reward for performance.

You’ll be representing some of the UK’s most desirable premium cars, supported by great facilities and a professional, customer-focused environment. Plus, you’ll have access to exclusive staff rates on prestige cars, because we believe the people who sell great cars should be able to experience them too.

You’ll welcome customers, understand what they’re looking for, and guide them through a premium, consultative buying experience from first conversation to handover. This is a role for someone who enjoys people, takes pride in delivering a brilliant experience, and wants to be rewarded for performance. At Williams, you won’t just have a job; you’ll build a lasting, rewarding career with us! If you’ve got the right attitude, we’ll teach you the rest. We provide extensive training, coaching and ongoing development, including manufacturer-led programmes (where applicable). We’re looking for potential, energy and a genuine drive to succeed.

• Welcoming customers and creating a great first impression in a premium showroom environment
• Understanding customer needs and recommending the right vehicle and finance options
• Delivering confident product demonstrations and test drives
• Managing your pipeline: enquiries, follow-ups, appointments and handovers
• Working towards clear targets and being rewarded for performance
• Keeping accurate paperwork and CRM records (we’ll show you how)

The average working week is 40 hours over an average of 5 days a week, including every other weekend, with a day off every week.

• OTE £52,000 (with a clear, achievable structure); top performers £80,000+
• Extensive training and ongoing coaching
• Career progression opportunities across Williams Motor Group
• Prestige staff car options and staff discounts
• Great facilities and a professional, supportive team environment
• Generous annual leave - 30 days paid holiday (including Bank Holidays), increasing to 35 days with length of service
• £1,000 employee referral bonus for introducing great people to the business
• Medicash healthcare scheme to support everyday health costs
• Employee Assistance Programme (EAP) offering confidential support, advice and counselling
• Wellbeing courses and support to help you look after your physical and mental health
• Company pension scheme and life assurance cover for long‑term security
• Employee reward and recognition schemes celebrating great performance
• Annual Williams summer staff event and children’s Christmas party

Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car. We’re proud of our people, our heritage and our values – and we’re always looking for talented, driven individuals to help shape our next chapter. If you want a career where you can earn well, develop quickly, and feel proud of what you do - we’d love to hear from you.