At a Glance
- Tasks: Plan and optimise paid marketing campaigns across digital channels for growth.
- Company: Join a dynamic team at a leading performance marketing agency.
- Benefits: Enjoy hybrid working, discounts, gym membership, and free coffee.
- Other info: Work in a dog-friendly office with great career development opportunities.
- Why this job: Make an impact with data-driven marketing strategies and creative campaigns.
- Qualifications: 2-3 years in paid search/social campaigns and SEO; analytical mindset required.
The predicted salary is between 33075 - 40425 £ per year.
Employment Type
Full-time
Our Performance Marketing Executive is responsible for planning, executing, and optimising paid marketing campaigns across digital channels to drive measurable growth in traffic, leads, and revenue.
This is a hands on, data driven role suited to someone who enjoys testing, analysing, and continuously improving campaign performance.
This is a hybrid role suited to someone who enjoys the data driven precision of paid advertising alongside the longer term strategic thinking of SEO.
- Key Role Responsibilities
- End to end planning, forecasting, execution, and optimisation of paid advertising campaigns across Google Ads, Meta, Tik Tok, Linked In, Pinterest, and other paid platforms as required.
- Assist in managing campaign budgets, bids, pacing, targeting, and audience segmentation to maximise ROI and achieve agreed KPIs including ROAS, CPA, and revenue targets.
- Conduct keyword research, audience analysis, and competitor research to inform both paid advertising and SEO strategies.
- Develop, brief, and test high performing ad creative, copy, and landing page recommendations in collaboration with the creative and web teams.
- Plan and execute A/B testing across ad creative, copy, audiences, bidding strategies, and landing pages to continuously improve campaign performance.
- Monitor daily campaign performance, identifying opportunities to optimise spend, targeting, creative, and overall account performance.
- Analyse campaign and website performance using tools such as Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, and other reporting platforms.
- Within your team, produce regular performance reports and dashboards, providing actionable insights and recommendations to senior management.
- Manage tracking implementation and measurement, including UTM parameters, pixels, conversion tracking, and attribution, working closely with developers and analytics teams where required.
- Develop and implement SEO strategies, including keyword targeting, on-page optimisation, technical SEO improvements, internal linking, and content recommendations.
- Support technical SEO audits, working alongside development teams to improve site speed, crawlability, indexing, Core Web Vitals, and overall search performance.
- Develop and support backlink and outreach strategies to improve domain authority and organic visibility.
- Monitor keyword rankings, organic traffic, conversion performance, and overall SEO health, identifying opportunities for continuous improvement.
- Support wider Conversion Rate Optimisation (CRO) initiatives to improve website performance and customer conversion.
- Manage relationships with external agencies, freelancers, and platform partners where required.
- Stay up to date with platform developments, algorithm changes, industry trends, competitor activity, and emerging digital marketing opportunities.
Skills and Experience
- 2–3 years' experience managing paid search/social campaigns and SEO (agency or in house)
- Hands on experience with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
- Working knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console)
- Strong understanding of keyword research, on page/technical SEO, and analytical mindset with the ability to interpret data and translate it into recommendations
- Excellent written communication skills (ad copy, reports, content briefs)
- Proficiency in Excel/Google Sheets
- Google Ads / Analytics certifications
- Experience with tag management (GTM) and conversion tracking setup
- Basic HTML/CSS knowledge
- Experience with CRO (conversion rate optimisation) and A/B testing tools
- Familiarity with programmatic or display advertising
- Personal Attributes
- Curious and data driven, with strong attention to detail
- Comfortable managing multiple campaigns and deadlines simultaneously
- Proactive communicator who works well cross functionally
- Commercially minded: connects marketing activity to business outcomes
What We Offer
- Hybrid working (Wednesday’s remote)
- 50% discount plus early access to sample sale products
- Gym membership covered (T’s & C’s apply)
- Free freshly brewed coffee on site daily
- Dog friendly office, limited to 2x per month, per dog
- #J-18808-Ljbffr
Performance Marketing Manager in Knutsford employer: William Wood
As a Performance Marketing Executive at our company, you will thrive in a dynamic and supportive work environment that values innovation and data-driven decision-making. We offer competitive benefits, a strong focus on employee development, and the opportunity to work in a hybrid model that promotes work-life balance. Join us in a location that fosters creativity and collaboration, where your contributions directly impact our growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Knutsford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for William Wood and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like William Wood are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with William Wood on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at William Wood. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Knutsford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit William Wood. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of William Wood:Show us that you’ve done your homework! In your application, briefly mention what you admire about William Wood’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at William Wood
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at William Wood will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At William Wood, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
