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For Companies At a Glance
- Tasks: Lead our e-commerce platform, driving growth and enhancing customer experience.
- Company: Join William Wood, a brand that values community and authentic marketing.
- Benefits: Enjoy 25 days holiday, hybrid working, and a gym membership.
- Why this job: Make a real impact in a dynamic e-commerce environment with a premium brand.
- Qualifications: Experience in e-commerce management and a strong understanding of online trading.
- Other info: Be part of a dog-friendly office with a collaborative team culture.
The predicted salary is between 45000 - 55000 £ per year.
At William Wood, we take a genuine and authentic approach to marketing our brand and products. Our methodology is based on the fusion of an unrivalled sense of community via our social media channels with consistently curated professional content. This content is created in-house by our skilled team or in collaboration with a diverse range of influencers hand-picked by us. While we constantly innovate at the front-end, our back-end operation adheres to traditional values that prioritise second to none customer service and aftercare. Our team is committed to providing flexible, personalised, empathetic, and respectful service to all our customers every day.
PURPOSE
As the eCommerce Manager at William Wood you will own and elevate the performance of our e-commerce platform, driving sustainable revenue growth through strategic trading, data-led optimisation, and seamless customer experience. This role ensures our website reflects our premium brand positioning while continuously improving conversion, average order value, and overall commercial performance through testing, insight, and cross-functional collaboration.
YOUR TASKS
- Website Ownership & CRO
- Own the day-to-day management and optimisation of our Shopify Plus store.
- Define and deliver the overall e-commerce strategy to drive revenue growth and elevate the customer experience.
- Plan and execute site refreshes, seasonal campaigns, and new product launches.
- Lead conversion rate optimisation through A/B testing, UX enhancements, and data-driven experimentation.
- Analyse user behaviour via analytics platforms (e.g. GA4, Hotjar, Heatmapping tools, CRO software), identifying friction points and implementing improvements.
- Ensure a premium yet frictionless purchasing journey across mobile and desktop.
- Work closely with developers to continuously improve site performance, functionality, templates, layouts, and UX.
- Monitor daily, weekly, and monthly KPIs (Traffic, CVR, AOV, CPA, Revenue) and take proactive action to optimise performance.
- Drive effective merchandising strategies, including cross-sell, upsell, and bundling initiatives to increase AOV.
- Collaborate with Marketing to ensure on-site creative aligns seamlessly with paid campaigns and key launch moments.
- Support product and category launches with high-performing landing pages and optimised PDPs.
- Alongside Commercial Director, own and manage the end-to-end trading and merchandising calendar, coordinating cross-functional execution of campaigns and promotions.
- Plan, brief, and deliver website campaigns in collaboration with Marketing and Creative teams, ensuring timely and cohesive execution.
- Maintain consistent visual storytelling and brand alignment across all digital touchpoints.
- Lead the testing roadmap across pricing, messaging, layout, and promotional mechanics.
- Build and maintain performance dashboards to track trends across markets and customer segments.
- Partner with Marketing to align on CAC vs AOV, ensuring site changes support sustainable, profitable growth.
- Own e-commerce analytics, identifying growth opportunities through customer profiling and behavioural insights.
- Analyse and report regularly on trading performance against agreed KPIs.
- Translate data into actionable insights to inform future strategy and decision-making.
- Liaise with Operations and Logistics to ensure accurate stock, fulfilment, and delivery messaging on site.
- Collaborate with Marketing, Buying, and Customer Service to ensure consistency across all customer touchpoints.
- Manage and optimise third party tools (e.g. reviews platforms, upsell solutions, post-purchase flows).
Skills and Requirements:
- Extensive experience leading and scaling a high-performing e-commerce channel, ideally within a premium or design led brand.
- Deep commercial understanding of online trading levers, with a proven track record of driving revenue growth, margin improvement, and profitability.
- Strong strategic capability and able to define and deliver a clear e-commerce roadmap aligned to broader business objectives.
- Ability to set up, manage and report on commercial performance KPI’s.
- Advanced knowledge of CRO principles, customer journey optimisation, and performance-led experimentation.
- Expert level understanding of analytics and performance reporting (e.g. GA4 and BI tools), with the ability to translate data into strategic decisions and board-level insight.
- Proven experience managing significant trading calendars, seasonal campaigns, and major product launches.
- Strong leadership and cross functional influence and confident partnering with Marketing, Creative, Product, Operations, and Development to drive execution at pace.
- Ability to balance brand storytelling and premium positioning with commercial performance and conversion optimisation.
- Experience managing and optimising a broader e-commerce tech stack (personalisation tools, reviews platforms, CRO tools, post-purchase journeys).
- Commercially assertive, decisive, and comfortable owning performance targets and accountability for results.
- Highly organised, proactive, and capable of operating at both strategic and hands-on levels where required.
Benefits:
- 25 days holiday, plus bank holidays
- Hybrid working (Wednesday’s remote)
- Bi-annual performance bonus (after successful probation period)
- 50% discount plus early access to sample sale products
- Gym membership covered (T’s & C’s apply)
- Free freshly brewed coffee on site daily
- Dog friendly office, limited to 2x per month, per dog
Salary: £45 - £55k
Locations
Ecommerce Manager in Cheshire, Warrington employer: William Wood
Contact Detail:
William Wood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those connected to William Wood. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past eCommerce successes. This is your chance to demonstrate how you can elevate their platform.
✨Tip Number 3
Be proactive! If you see something on their website that could be improved, mention it during your interview. It shows you're already thinking about how to enhance their customer experience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Ecommerce Manager in Cheshire, Warrington
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let your enthusiasm for e-commerce shine through! Share specific examples of how you've driven revenue growth or improved customer experiences in previous roles. We love seeing candidates who are genuinely excited about the industry.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the skills and experiences that align with our eCommerce Manager role. Highlight your experience with Shopify Plus, conversion rate optimisation, and data analysis. This shows us you understand what we're looking for!
Be Data-Driven: Since this role is all about driving performance through data, include metrics and KPIs from your past work. Whether it’s improving conversion rates or increasing average order value, we want to see how you've used data to make impactful decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our brand and values!
How to prepare for a job interview at William Wood
✨Know Your Numbers
As an eCommerce Manager, you'll need to be comfortable with KPIs like conversion rates and average order value. Brush up on your analytics skills and be ready to discuss how you've used data to drive growth in previous roles. This shows you understand the commercial side of e-commerce.
✨Showcase Your Creativity
William Wood values innovative marketing strategies. Prepare examples of successful campaigns you've led, especially those that involved collaboration with creative teams. Highlight how you maintained brand storytelling while achieving commercial goals.
✨Understand the Customer Journey
Be ready to talk about your experience with conversion rate optimisation and user experience enhancements. Discuss specific tools you've used, like GA4 or Hotjar, and how you've identified friction points in the customer journey to improve sales.
✨Collaboration is Key
This role requires working closely with various teams. Prepare to share examples of how you've successfully collaborated with marketing, operations, and development teams in the past. Emphasise your ability to influence cross-functional teams to achieve common goals.
