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- Tasks: Lead digital marketing efforts, optimise website performance, and drive impactful campaigns.
- Company: Join the innovative William Smith Group 1832 with a focus on growth and collaboration.
- Benefits: Enjoy competitive salary, life assurance, free parking, and career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while enhancing your digital marketing skills.
- Qualifications: 4-6 years of digital marketing experience with strong analytical and organisational skills.
- Other info: Hybrid work model with excellent career growth potential.
The predicted salary is between 27500 - 31000 £ per year.
As Digital Marketing Executive at William Smith Group 1832, you will take ownership of the Group’s digital execution, with a primary focus on website performance, digital campaigns and lead generation. This role is suited to an experienced digital marketer who is comfortable operating with autonomy, managing priorities, and delivering high-quality work in a fast-paced, commercial environment. You will be trusted to own and evolve the Group’s digital presence, proactively identify opportunities for improvement, and ensure digital activity supports brand growth, customer engagement and revenue objectives.
Responsibilities
- Project management and driving the William Smith Group website(s), ensuring content is accurate, up to date and aligned with brand positioning and business priorities.
- Proactively identify opportunities to improve user experience, SEO, conversion rates and lead quality, with a strong focus on commercial impact.
- Coordinate website updates, enhancements and testing activity, working with internal stakeholders and external partners where required.
- Ensure consistent standards of quality, governance and brand presentation across all digital touchpoints.
- Execute digital marketing campaigns to support Group-wide acquisition, engagement and growth objectives.
- Build, manage and optimise email campaigns and nurture activity aligned to the customer journey.
- Support the delivery and optimisation of paid digital activity (search, display, social), working with agencies or partners where applicable.
- Create and optimise landing pages and digital assets to support campaigns and improve lead conversion.
Performance & insight
- Track, analyse and report on digital performance using tools such as Google Analytics, email platforms and CRM systems.
- Use insight and data to recommend improvements, refinements and priorities, particularly around website performance and conversion.
- Maintain a strong focus on quality, accuracy and attention to detail across all digital activity.
Collaboration & ways of working
- Work closely with brand, marketing and commercial stakeholders to ensure digital activity supports agreed strategies and growth plans.
- Collaborate with content and social media colleagues to ensure joined-up execution across channels.
- Act as a reliable digital delivery lead, helping to reduce bottlenecks and reactive firefighting within the team.
- Manage competing priorities effectively, escalating risks or capacity issues early where needed.
Requirements
- 4–6+ years’ experience in digital marketing roles with demonstrable ownership of website management and campaign delivery.
- Hands-on experience with CMS platforms, email marketing tools and analytics.
- Experience working in a commercial, growth-focused environment.
- Experience working with external agencies or partners is advantageous.
Skills
- Strong organisational skills with the ability to manage multiple priorities effectively.
- Comfortable taking ownership and responsibility for delivery.
- Analytical mindset with confidence interpreting data and translating it into action.
- Pragmatic, solutions-focused approach.
- High standards for quality, accuracy and follow-through.
- Proactive and dependable.
- Comfortable operating in a fast-moving environment where priorities can shift.
- Takes responsibility rather than waiting for instruction.
- Collaborative, professional and trusted by peers.
- Motivated by delivering work that has real commercial impact.
What we offer
- Competitive salary
- Life Assurance 6 x Salary
- Free Parking
- Employee Assistance Programmes
- Training and career development
- Cycle to Work Scheme
- Techscheme and Employee Discount
Please submit your resume along with a cover letter detailing your relevant experience. Only qualified candidates will be contacted for an interview.
Location: Barnard Castle, County Durham
Job Type: Full-time - Hybrid
To apply please send your CV with a covering letter to hr@williamsmith.co.uk
Job Types: Full-time, Permanent
Pay: £27,500.00-£31,000.00 per year
Work Location: Hybrid remote in Barnard Castle DL12 8JQ
Digital Marketing Executive in Barnard Castle employer: William Smith Group 1832
Contact Detail:
William Smith Group 1832 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Barnard Castle
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company and mention specific ways you can help improve their digital presence. This shows you're genuinely interested and proactive.
✨Tip Number 4
Keep an eye on our website for openings! We regularly update our job listings, and applying directly through our site can give you a better chance of getting noticed. Plus, it’s super easy!
We think you need these skills to ace Digital Marketing Executive in Barnard Castle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with website management, digital campaigns, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how they relate to our goals at William Smith Group 1832.
Show Off Your Analytical Skills: Since this role involves tracking and analysing digital performance, make sure to mention your experience with tools like Google Analytics. We love candidates who can turn data into actionable insights, so don’t hold back on showcasing your analytical mindset!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at William Smith Group 1832
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO, email campaigns, and analytics. Be ready to discuss specific tools you've used, like Google Analytics or CMS platforms, and how they’ve helped you achieve results.
✨Showcase Your Autonomy
This role requires someone who can operate independently, so be prepared to share examples of when you've taken ownership of a project. Highlight how you managed priorities and delivered high-quality work without constant supervision.
✨Data-Driven Mindset
Since the job focuses on performance and insights, come equipped with examples of how you've used data to drive decisions. Discuss any metrics you've tracked and how your recommendations led to improvements in website performance or lead generation.
✨Collaboration is Key
Emphasise your ability to work with various stakeholders. Share experiences where you collaborated with teams or external partners to execute successful campaigns. This will show that you can navigate a fast-paced environment while keeping everyone aligned.