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- Tasks: Drive business growth through strategic sponsorship sales and build strong client relationships.
- Company: Join William Reed, a global media group focused on innovation and sustainability.
- Benefits: Enjoy 25 days annual leave, volunteer days, and wellbeing benefits.
- Why this job: Shape the future of agri-food-tech while mentoring junior talent in a dynamic environment.
- Qualifications: Proven B2B sponsorship sales experience and strong communication skills required.
- Other info: Flexible working hours and opportunities for international travel.
The predicted salary is between 36000 - 60000 £ per year.
Senior Business Development Manager – Sponsorship
Join to apply for the Senior Business Development Manager – Sponsorship role at William Reed Ltd.
We are William Reed, a global media group delivering exceptional content through events, digital, data & insight. From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success. Rethink Events produces world‑leading summits focused on innovation, investment, and sustainability in agriculture, food, water, and energy.
We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. The successful candidate will work from our Brighton office.
Position
Full time – permanent
Location
Brighton
What you’ll be doing
Commercial Growth & Sales Leadership
- Driving new business development through proactive outreach and consultative selling
- Achieving and exceeding sponsorship revenue targets across multiple international events
- Leading by example, mentoring junior sales colleagues and contributing to a high‑performance culture
Strategic Account Management
- Building and nurturing long‑term relationships with C‑suite executives and global brands
- Understanding client goals and delivering tailored sponsorship solutions that drive ROI and renewals
Market Intelligence & Collaboration
- Staying ahead of trends in agri‑tech, food‑tech, and sustainability, and maintaining a deep understanding of the markets and competitor events
- Collaborating cross‑functionally with production and marketing to craft compelling propositions
- Representing Rethink Events at global conferences, supporting sponsors and driving renewals
Requirements
- Proven track record in B2B sponsorship sales, ideally in conferences or media
- Experience closing complex deals with senior stakeholders and global brands
- Strong commercial acumen and a strategic mindset
- Excellent communication and negotiation skills
- A proactive, driven approach in fast‑paced, target‑led environments
- Experience mentoring or coaching junior colleagues
- Familiarity with Salesforce or similar CRM platforms
- Flexibility in working hours and a willingness to travel internationally for events
Company Benefits and Initiatives Include
- 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
- An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
- A volunteer day to take for supporting a chosen charity and giving back to the community.
- Contributory Pension
- Life Assurance Scheme
- Group Income Protection
- Enhanced family‑friendly leave pay entitlements
- Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
- Cycle to Work Scheme
- Electric Car Scheme
Why work for us
We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands. We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Book and Periodical Publishing
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Senior Business Development Manager – Sponsorship employer: William Reed Ltd
Contact Detail:
William Reed Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager – Sponsorship
✨Tip Number 1
Network like a pro! Attend industry events and conferences where you can meet potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for business development in the agri-food-tech space.
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about market trends and engage with posts related to sponsorship sales. This not only builds your personal brand but also puts you on the radar of recruiters looking for someone just like you!
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how your experience aligns with their goals, especially in driving innovation and sustainability. Show them you’re not just another candidate, but the right fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at William Reed. Let’s make that connection happen!
We think you need these skills to ace Senior Business Development Manager – Sponsorship
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Business Development Manager role. Highlight your experience in B2B sponsorship sales and any relevant achievements that showcase your ability to drive business growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about this role and how your skills align with our mission at William Reed. Be sure to mention your experience with strategic partnerships and mentoring, as these are key aspects of the position.
Showcase Your Market Knowledge: Demonstrate your understanding of the agri-food-tech ecosystem in your application. Mention any trends or insights you've noticed in the industry that could be relevant to our global summits and sponsorship opportunities.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves and you can easily track its progress!
How to prepare for a job interview at William Reed Ltd
✨Know Your Stuff
Before the interview, dive deep into William Reed's recent events and sponsorship successes. Familiarise yourself with their key players and understand the agri-food-tech landscape. This will not only show your enthusiasm but also help you tailor your responses to align with their goals.
✨Showcase Your Sales Savvy
Prepare specific examples of how you've driven business growth in previous roles. Highlight your experience in closing complex deals and building relationships with C-suite executives. Use metrics to demonstrate your success, as numbers speak volumes in sales!
✨Be a Team Player
Since mentoring junior colleagues is part of the role, think of instances where you've successfully guided others. Share your approach to fostering a high-performance culture and how you collaborate cross-functionally to achieve results.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the industry and the company's vision. Inquire about their future events, market trends, or how they measure sponsorship success. This shows you're not just interested in the role, but also in contributing to their long-term strategy.
