At a Glance
- Tasks: Lead marketing for iconic automotive brands and drive innovative campaigns.
- Company: Join William Morgan Group, a dynamic player in the automotive industry.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Other info: Collaborative environment with clear paths for career advancement.
- Why this job: Make a real impact on brand visibility and customer engagement.
- Qualifications: Proven marketing leadership and strong analytical skills required.
The predicted salary is between 40000 - 40000 £ per year.
Location: Onsite - Northampton with some travel to Oxford
Salary: £40,000 per annum + up to £4,000 annual bonus linked to sales targets
Working hours: 8:30am-5:00pm, Mon - Fri
Ready to take the lead in marketing some of the world's most recognised automotive brands? William Morgan Group is looking for a driven and commercially minded Marketing Manager to lead marketing activity across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. This is an exciting opportunity to shape strategy, drive measurable growth, and lead a talented marketing team within a successful and expanding automotive group. If you're passionate about delivering results, leveraging digital innovation, and making a real impact on business performance, we'd love to hear from you.
About The Role
As Marketing Manager, you will be responsible for planning, implementing and optimising marketing campaigns that support vehicle sales, aftersales revenue and brand growth across the Group. Working closely with manufacturer partners and internal stakeholders, you will ensure all marketing activity is aligned with business objectives and delivers a strong return on investment. This role combines strategic planning with hands‑on execution and offers the opportunity to make a significant impact within a growing automotive group.
Key Responsibilities
- Develop and execute integrated marketing strategies across all Group franchises.
- Plan and manage quarterly marketing activity aligned with manufacturer programmes and commercial objectives.
- Deliver multi‑channel marketing campaigns that are on time, on budget and fully brand compliant.
- Identify and implement growth opportunities across digital marketing, CRM, local marketing initiatives and partnerships.
- Monitor, analyse and report on campaign performance, continuously optimising for lead generation and ROI.
- Manage marketing budgets to maximise efficiency and commercial impact.
- Lead, develop and support the marketing team, fostering a high‑performance and data‑driven culture.
- Improve marketing processes, tools and automation to enhance operational effectiveness.
- Build strong working relationships with sales, aftersales and wider business teams.
- Ensure marketing activity supports the Group's broader strategic objectives.
What We're Looking For
- Proven marketing leadership experience, ideally within a multi‑brand environment.
- Strong understanding of dealership marketing, lead generation and customer acquisition.
- Experience working with manufacturer marketing programmes and brand standards.
- Expertise in SEO and Generative Engine Optimisation (GEO), including AI‑driven marketing strategies.
- Strong analytical skills with a data‑driven approach to performance measurement and optimisation.
- Excellent stakeholder management and communication skills.
- Experience delivering customer events and retention campaigns.
- Ability to manage multiple projects and priorities effectively.
What Success Looks Like
- Increased volume and quality of marketing‑generated sales opportunities.
- Strong relationships and successful collaboration with manufacturer partners.
- A high‑performing, efficient marketing function.
- Consistent, measurable return on marketing investment.
- Enhanced brand visibility, customer engagement and lead conversion.
Why Join William Morgan Group
At William Morgan Group, you'll have the opportunity to work with some of the world's most recognised automotive brands while helping shape the future of our marketing function. We offer a supportive environment, clear opportunities for development and a host of benefits, giving you the chance to make a real commercial impact. If you're a strategic marketer with a passion for performance, innovation and leadership, we'd love to hear from you.
Marketing Manager in Northampton employer: William Morgan Group
William Morgan Group is an excellent employer, offering a supportive work culture that values flexibility and work-life balance. With opportunities for professional growth in payroll and HR functions, employees can thrive in a dynamic environment while enjoying the benefits of hybrid working in the vibrant city of Northampton.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Northampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for William Morgan Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like William Morgan Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with William Morgan Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at William Morgan Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Northampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit William Morgan Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of William Morgan Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about William Morgan Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at William Morgan Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at William Morgan Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At William Morgan Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
