At a Glance
- Tasks: Lead marketing for iconic automotive brands and drive innovative campaigns.
- Company: Join William Morgan Group, a dynamic player in the automotive industry.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Other info: Collaborative environment with clear paths for career advancement.
- Why this job: Make a real impact on brand visibility and customer engagement.
- Qualifications: Proven marketing leadership and strong analytical skills required.
The predicted salary is between 40000 - 40000 £ per year.
Location: Onsite - Northampton with some travel to Oxford
Salary: £40,000 per annum + up to £4,000 annual bonus linked to sales targets
Working hours: 8:30am-5:00pm, Mon - Fri
Ready to take the lead in marketing some of the world's most recognised automotive brands? William Morgan Group is looking for a driven and commercially minded Marketing Manager to lead marketing activity across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. This is an exciting opportunity to shape strategy, drive measurable growth, and lead a talented marketing team within a successful and expanding automotive group. If you're passionate about delivering results, leveraging digital innovation, and making a real impact on business performance, we'd love to hear from you.
About The Role
As Marketing Manager, you will be responsible for planning, implementing and optimising marketing campaigns that support vehicle sales, aftersales revenue and brand growth across the Group. Working closely with manufacturer partners and internal stakeholders, you will ensure all marketing activity is aligned with business objectives and delivers a strong return on investment. This role combines strategic planning with hands‑on execution and offers the opportunity to make a significant impact within a growing automotive group.
Key Responsibilities
- Develop and execute integrated marketing strategies across all Group franchises.
- Plan and manage quarterly marketing activity aligned with manufacturer programmes and commercial objectives.
- Deliver multi‑channel marketing campaigns that are on time, on budget and fully brand compliant.
- Identify and implement growth opportunities across digital marketing, CRM, local marketing initiatives and partnerships.
- Monitor, analyse and report on campaign performance, continuously optimising for lead generation and ROI.
- Manage marketing budgets to maximise efficiency and commercial impact.
- Lead, develop and support the marketing team, fostering a high‑performance and data‑driven culture.
- Improve marketing processes, tools and automation to enhance operational effectiveness.
- Build strong working relationships with sales, aftersales and wider business teams.
- Ensure marketing activity supports the Group's broader strategic objectives.
What We're Looking For
- Proven marketing leadership experience, ideally within a multi‑brand environment.
- Strong understanding of dealership marketing, lead generation and customer acquisition.
- Experience working with manufacturer marketing programmes and brand standards.
- Expertise in SEO and Generative Engine Optimisation (GEO), including AI‑driven marketing strategies.
- Strong analytical skills with a data‑driven approach to performance measurement and optimisation.
- Excellent stakeholder management and communication skills.
- Experience delivering customer events and retention campaigns.
- Ability to manage multiple projects and priorities effectively.
What Success Looks Like
- Increased volume and quality of marketing‑generated sales opportunities.
- Strong relationships and successful collaboration with manufacturer partners.
- A high‑performing, efficient marketing function.
- Consistent, measurable return on marketing investment.
- Enhanced brand visibility, customer engagement and lead conversion.
Why Join William Morgan Group
At William Morgan Group, you'll have the opportunity to work with some of the world's most recognised automotive brands while helping shape the future of our marketing function. We offer a supportive environment, clear opportunities for development and a host of benefits, giving you the chance to make a real commercial impact. If you're a strategic marketer with a passion for performance, innovation and leadership, we'd love to hear from you.
Marketing Manager in Northampton employer: William Morgan Group
At William Morgan Group, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. Located in Northampton with opportunities for travel to Oxford, we offer competitive salaries, performance-linked bonuses, and a commitment to employee growth through continuous development and training. Join us to lead innovative marketing strategies for prestigious automotive brands while making a tangible impact in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Northampton
✨Tip Number 1
Network like a pro! Attend industry events, connect with professionals on LinkedIn, and don’t be shy about reaching out to people in your desired field. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in areas like digital innovation and lead generation. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your value and how you can contribute to their marketing efforts. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with multi-channel marketing campaigns and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about automotive marketing and how you can drive results for us. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since we value data-driven decision-making, include examples of how you've used analytics to optimise marketing campaigns in the past. This will show us that you can deliver measurable growth and ROI.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at William Morgan Group
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with, like BMW and MINI. Understand their marketing strategies, recent campaigns, and how they position themselves in the market. This knowledge will show your passion and readiness to lead.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to discuss how you've used analytics to optimise marketing campaigns in the past. Bring examples of how your decisions led to measurable growth or improved ROI, as this will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or opportunities. Think about potential growth areas for the brands and be ready to share your strategic ideas on multi-channel campaigns or digital innovations.
✨Highlight Team Leadership Experience
As a Marketing Manager, leading a team is crucial. Be ready to discuss your leadership style and how you've fostered a high-performance culture in previous roles. Share examples of how you've supported your team in achieving their goals and driving results.
