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For Companies At a Glance
- Tasks: Drive sales growth and build strong customer relationships in a dynamic bakery environment.
- Company: Join Lottie Shaw's, the 'Official Taste of Yorkshire', known for its award-winning treats.
- Benefits: Enjoy 6.6 weeks holiday, a generous pension scheme, and exclusive discounts.
- Why this job: Be part of a passionate team shaping the future of Yorkshire's beloved baked goods.
- Qualifications: Sales experience and a knack for building relationships are essential.
- Other info: Join a diverse team with exciting social events and career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Lottie Shaw's
The urge to review one of her family favourite recipes; The Yorkshire Parkin cake, a classic much-loved regional bonfire treat, led to Lottie to create her own brand…Lottie Shaw's. Convinced once peoples tasted her authentic sticky ginger cake; a blend of oatmeal, ginger and black treacle, folk would enjoy it far & wide, all year round… and the rest as they say is history. Crowned as the 'Official Taste of Yorkshire' in 2018, Lottie Shaw's is based in Brighouse within a new 12,500 sqft state of the art bakery. Combining sustainable practices with a pride and passion for the tradition of 'scratch baking', Lottie Shaw's continues to bake award-winning seriously good treats with the authentic taste of Yorkshire home baking. Since April 2024 Lottie Shaw's has joined the Jacksons' and William Jackson Food Group's family, bringing two family-run, Yorkshire businesses together. It's an exciting time to join our craft bakery.
About the role
A new opportunity has arisen at Lottie Shaw's for a Sales Manager to join the commercial side of the business and drive commercial growth across Specialist, Destination Retail and Corporate sales channels. Within the role you will lead customer relationships and new business development, delivering sustainable sales and profit growth in line with our brand's premium craft positioning. Working cross-functionally your will drive customer activity, support product ranging, optimise trade investment and ensure strong operational alignment. You will play a key role in shaping future growth opportunities and strengthening the end-to-end customer experience.
Key role responsibilities
- Deliver the agreed KPI sales targets, to include sales and profit across core lines.
- Manage and develop existing relationships with Specialist and Destination Retail customers (e.g. Garden Centre's, Farm Shops, Estate Shops, Visitor Centre's, Delis) ensuring all aspects of the customers' requirements are managed appropriately.
- Acquire and develop new customers within Specialist and Destination Retail.
- Develop Corporate Sales business, targeting a broad range of businesses such as Corporate Employee Gifting, Public Sector, Hospitality etc.
- Scope and manage the trade investment budget with clear ROI, driving sales and account visibility.
- Work in conjunction with Marketing to ensure fit for purpose POS, instore merchandising and experience and channel product ranging.
- Work closely with the site team to manage new product briefs, from initial concept stage to new product implementation, including managing internal and external stakeholders to ensure all aspects are completed and delivered on time.
- Work alongside office team and customer service to ensure reliable service and strong customer experience.
- Work with customers and the internal planning/operations functions to understand customers' forecasts – anticipating briefs and projects – understanding seasonal and promotional activity and how this will impact on the business.
Why Lottie Shaw's?
In return for your commitment as a Sales Manager with us you will receive:
- 6.6 weeks holiday, increasing to 7 weeks with 5 years' continuous service.
- Stakeholder pension with generous employer contributions.
- Online benefits portal providing exclusive discounts with over 900 retailers.
- Wellbeing support including an Employee Assistance Help Line and GP access 24/7, along with online fitness classes and financial advice resources.
- Cycle to work scheme.
- Support grants available for colleagues' children attending University.
- Grants available for Sports Teams.
- Various inter department / business social events such as dragon boat racing, football tournaments and a bake off.
Thanks for reading our job advert. We do our very best to bring to life what it's like working as part of our team. Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren't sure if you are 100% there yet... go on... why not give it a whirl? Good luck.
Sales Manager employer: William Jackson Food Group
Contact Detail:
William Jackson Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Sales Manager role at Lottie Shaw's.
✨Tip Number 2
Prepare for interviews by researching Lottie Shaw's values and products. Show us your passion for Yorkshire baking and how you can contribute to our growth. Tailor your answers to reflect our commitment to quality and customer experience.
✨Tip Number 3
Don’t just wait for job openings—create your own opportunities! If you see a gap in the market or have ideas for new sales strategies, pitch them to us. We love innovative thinkers who can drive our brand forward.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Lottie Shaw's family.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Your Passion for Baking: When writing your application, let your love for baking and the craft shine through. Share any personal experiences or connections you have with Yorkshire treats or baking in general. We want to see that you're not just looking for a job, but that you genuinely care about our brand and what we stand for.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight your relevant experience in sales and customer relationship management. Use specific examples that align with the responsibilities mentioned in the job description. This shows us that you've done your homework and are serious about the role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid fluff and focus on what makes you a great fit for the Sales Manager position. Use bullet points if necessary to make it easy for us to read through your qualifications.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Lottie Shaw's and our values!
How to prepare for a job interview at William Jackson Food Group
✨Know Your Product Inside Out
Before your interview, make sure you’re familiar with Lottie Shaw's products, especially the Yorkshire Parkin cake and other offerings. Understand their unique selling points and how they fit into the market. This will show your genuine interest and help you discuss how you can drive sales effectively.
✨Demonstrate Relationship-Building Skills
As a Sales Manager, building strong relationships is key. Prepare examples of how you've successfully managed customer relationships in the past. Think about specific strategies you used to develop new business and maintain existing accounts, especially in retail settings.
✨Align with Company Values
Lottie Shaw's prides itself on sustainable practices and traditional baking. Be ready to discuss how your values align with theirs. Share any experiences you have with sustainability in sales or how you’ve contributed to a brand’s ethos in previous roles.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with marketing and operations. Think of examples where you’ve collaborated across departments to achieve a common goal. Highlight your ability to communicate effectively and ensure everyone is aligned towards driving sales growth.