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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and shape our brand's future.
- Company: Join Wellocks, a top UK fresh food distributor with family values.
- Benefits: Enjoy 33 days holiday, employee discounts, and a Cycle to Work Scheme.
- Other info: Diverse team culture where your ideas and individuality are valued.
- Why this job: Make a real impact in a dynamic role with creative freedom.
- Qualifications: Experience in brand or marketing management, especially in FMCG.
The predicted salary is between 30000 - 40000 £ per year.
Location: Nelson, Lancashire
We’re looking for an experienced Brand and Marketing Manager to join Wellocks on a Maternity Cover basis. This is a fantastic opportunity to take ownership of our brand, lead multi‑channel marketing activity, and work closely with internal teams, suppliers and partners to bring our brand to life. Reporting to the Chef Director, you’ll play a key role in shaping and delivering our marketing strategy, ensuring brand consistency across all channels and using customer insight to drive innovation, NPD and growth.
What You Will Do
- Brand, Marketing & Partnerships
- Lead the planning and delivery of strategic marketing campaigns across multiple channels
- Act as brand gatekeeper, ensuring consistent tone, messaging and visual identity
- Manage key partnerships including Roux Scholarship, Springboard FutureChef, UK Young Restaurant Team of the Year, Northcote Obsession and charity partnerships
- Manage supplier relationships to deliver compelling seasonal campaigns, brochures and content
- Own internal communications, sharing market updates, supplier stories and seasonal highlights
- Oversee customer events that connect customers and suppliers, driving engagement, awareness and sales
- Maximise the impact of the Chef Ordering System (COS) through:
- Ownership of website and COS content
- Oversight of product photography and descriptions
- Develop and manage the NPD and brand process alongside Purchasing, Trading and Sales
- Review and refresh own‑brand packaging where applicable
- Create clear, engaging launch strategies
- Use customer insight to define innovation pillars and the NPD pipeline
- Analyse customer data, competitor activity and market trends to identify opportunities
- Deliver insight‑led reporting across multiple platforms to inform future campaigns
- Support senior leaders with presentations, publications and special projects
- Manage and track the marketing budget
- Present ideas, plans and performance updates to senior stakeholders
What You Will Need
- Proven experience in a brand or marketing management role (FMCG experience desirable)
- Strong understanding of multi‑channel marketing and digital platforms
- Confident working with social media and brand‑building activity
- Strong analytical skills, comfortable working with data and insight
- Proficient in Microsoft Office and marketing systems
Benefits
- 33 days holiday (inclusive of Bank Holidays)
- Generous employee discounts on all our products
- One day off per year to take part in volunteering
- Cycle to Work Scheme with discounted bikes and cycling equipment
- Payroll giving to charity (tax-effective donations via payroll)
- Holiday Purchase Scheme
- Employee assistance services covering finances, health and wellbeing
About Us
Wellocks is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long-standing business are rooted in our culture here at Wellocks.
Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully. We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet... go on... why not give it a whirl? Good luck!
Brand and Marketing Manager (12-month FTC) in Nelson employer: William Jackson Food Group
Contact Detail:
William Jackson Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Manager (12-month FTC) in Nelson
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. You never know who might have the inside scoop on job openings or be able to refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your previous work and achievements. This is a great way to demonstrate your expertise in brand and marketing management, especially when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and marketing strategies so you can discuss how you can contribute to their goals. Tailor your responses to show you're the perfect fit for Wellocks!
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and how you can help drive their marketing strategy forward.
We think you need these skills to ace Brand and Marketing Manager (12-month FTC) in Nelson
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand and Marketing Manager role. Highlight your relevant experience in multi-channel marketing and brand management, and don’t forget to sprinkle in some of that FMCG magic if you have it!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your skills align with our needs. Be sure to mention any specific campaigns or projects you've led that relate to what we do at Wellocks.
Show Off Your Analytical Skills: We love data-driven insights! In your application, share examples of how you've used customer data or market trends to inform your marketing strategies. This will show us you can think strategically and drive innovation.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at William Jackson Food Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Wellocks' brand values, mission, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your Multi-Channel Expertise
Prepare specific examples of successful multi-channel marketing campaigns you've led. Be ready to discuss the strategies you used, the challenges you faced, and the results achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Bring Data to the Table
Since the role requires strong analytical skills, come prepared with insights from past projects. Discuss how you've used customer data and market trends to inform your marketing strategies, and be ready to suggest how you could apply similar insights at Wellocks.
✨Engage with Their Community
Familiarise yourself with Wellocks' partnerships and community initiatives. Showing genuine interest in their collaborations, like the Roux Scholarship or charity partnerships, can set you apart and demonstrate your commitment to their brand ethos.