Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and grow premium hospitality accounts with a consultative approach.
- Company: Wellocks, a leading UK fresh food distributor with family values.
- Benefits: Competitive salary, supportive culture, and opportunities for personal growth.
- Why this job: Join a passionate team and make a real impact in the hospitality industry.
- Qualifications: Field sales experience and strong relationship-building skills required.
- Other info: Diverse and inclusive workplace where everyone can thrive.
The predicted salary is between 36000 - 60000 £ per year.
Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues. This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margin as you are talking menus.
What You’ll Be Responsible For
- Deliver sales, margin and growth targets
- Increase share of wallet within existing customers by identifying product and category gaps
- Win new premium hospitality accounts aligned to the Wellocks brand
- Use a consultative, menu-led approach with chefs to introduce seasonal, specialist and premium ranges
- Position Wellocks as a primary or preferred supplier
- Build and manage a strong pipeline of new and existing opportunities
- Use CRM to manage activity, pipeline and follow-up
- Work cross-functionally with category, operations and customer service teams to ensure excellent execution
What We’re Looking For
Essential
- Field sales / Business Development experience
- Experience working with hospitality customers
- Proven track record of:
- Growing existing accounts
- Closing new business
Desirable
- Foodservice or food wholesale background
- Knowledge of food categories and ingredients
- CRM experience
Personal Style
- Self-motivated and target-driven
- Professional, credible and relationship-focused
- Resilient, organised and commercially sharp
- Comfortable operating in quality-led hospitality environments
- Aligned with Wellocks values — passionate, inspiring, respectful and proud, with uncompromising standards around quality, customer focus and collaboration
All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
Wellocks is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre-prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long-standing business are rooted in our culture here at Wellocks.
Thanks for reading our job advert. We do our very best to bring to life what it’s like working as part of our team. Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet... go on... why not give it a whirl? Good luck!
Business Development Manager - Premium Hospitality in London employer: William Jackson Food Group
Contact Detail:
William Jackson Food Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Premium Hospitality in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you meet someone in the field, be ready to chat about your experience and how you can add value to their business. Use real examples of how you've grown accounts or closed deals in the past to make a lasting impression.
✨Tip Number 3
Follow up after meetings! If you’ve had a chat with someone about a potential opportunity, drop them a quick email to thank them for their time and reiterate your interest. It shows you're proactive and keeps you on their radar.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining Wellocks. Make sure to highlight your relevant experience and how you align with our values in your application.
We think you need these skills to ace Business Development Manager - Premium Hospitality in London
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. We want to see how your experiences align with our values and how you can contribute to our mission of providing premium ingredients.
Be Specific About Your Achievements: Don’t just list your responsibilities; highlight your successes! Use numbers and examples to demonstrate how you've grown accounts or closed deals in the past. This will help us see the impact you could have at Wellocks.
Tailor Your Application: Make sure to customise your application for the Business Development Manager role. Mention specific skills and experiences that relate directly to the job description, like your experience with chefs or your commercial awareness.
Keep It Professional Yet Personal: While we appreciate a professional tone, don’t be afraid to let your personality come through. We’re looking for someone who is not only skilled but also a great fit for our team culture. Apply through our website and show us who you are!
How to prepare for a job interview at William Jackson Food Group
✨Know Your Numbers
Make sure you’re comfortable discussing sales figures, margins, and growth targets. Brush up on your past achievements and be ready to share specific examples of how you've increased revenue or closed deals in previous roles.
✨Understand the Product
Familiarise yourself with Wellocks' premium food offerings and how they align with the needs of quality-led restaurants and hotels. Being able to discuss specific products and how they can enhance a chef's menu will show your genuine interest and expertise.
✨Showcase Your Relationship Skills
Prepare to demonstrate your ability to build and maintain relationships with hospitality clients. Think of examples where you’ve successfully collaborated with chefs or food operators, and be ready to discuss how you approach consultative selling.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and commercial awareness. Prepare for scenarios where you might need to identify product gaps or win over a new client, and think through your strategies for success in those situations.
