At a Glance
- Tasks: Drive sales and growth in premium hospitality by building relationships with chefs and venues.
- Company: Wellocks, a leading UK fresh food distributor with family values.
- Benefits: 33 days holiday, employee discounts, volunteering day, and Cycle to Work Scheme.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Join a passionate team and make a real impact in the hospitality industry.
- Qualifications: Field sales experience and strong relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
Reporting To: Regional Sales Manager
Location: Field-based (regional, London)
The Role
Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues. This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margin as you are talking menus.
What You’ll Be Responsible For
- Deliver sales, margin and growth targets
- Increase share of wallet within existing customers by identifying product and category gaps
- Win new premium hospitality accounts aligned to the Wellocks brand
- Use a consultative, menu-led approach with chefs to introduce seasonal, specialist and premium ranges
- Position Wellocks as a primary or preferred supplier
- Build and manage a strong pipeline of new and existing opportunities
- Use CRM to manage activity, pipeline and follow-up
- Work cross-functionally with category, operations and customer service teams to ensure excellent execution
What We’re Looking For
Essential
- Field sales / Business Development experience
- Experience working with hospitality customers
- Proven track record of:
- Growing existing accounts
- Closing new business
- Confident and credible working with chefs and food-led operators
- Strong commercial awareness and negotiation skills
- Full UK driving licence
Desirable
- Foodservice or food wholesale background
- Knowledge of food categories and ingredients
- CRM experience
Personal Style
- Self-motivated and target-driven
- Professional, credible and relationship-focused
- Resilient, organised and commercially sharp
- Comfortable operating in quality-led hospitality environments
Aligned with Wellocks values — passionate, inspiring, respectful and proud, with uncompromising standards around quality, customer focus and collaboration.
Benefits
- 33 days holiday (inclusive of Bank Holidays)
- Generous employee discounts on all our products
- Fancy volunteering? We will give you one day off a year to take part in volunteering.
- Cycle to Work Scheme that offers discounted bikes and cycling equipment.
- Donate through your pay to a charity of your choice. The money is simply deducted through your pay before tax, so for every pound you donate, the 20p that usually goes to tax will go to the charity instead!
- Holiday Purchase Scheme
- We also have a range of employee assistance services which can be tailored to give you support on things such as finances, health and wellbeing.
About us
Wellocks is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre-prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long-standing business are rooted in our culture here at Wellocks.
Thanks for reading our job advert. We do our very best to bring to life what it’s like working as part of our team. Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet... go on... why not give it a whirl? Good luck!
Business Development Manager - Premium Hospitality in City of Westminster employer: William Jackson Food Group
Wellocks is an exceptional employer, offering a vibrant work culture that values passion, respect, and collaboration. With generous benefits such as 33 days of holiday, employee discounts, and opportunities for personal growth, we empower our team to thrive in the premium hospitality sector. Located in London, our commitment to quality and community engagement makes Wellocks a rewarding place to build a meaningful career.
Contact Details:
William Jackson Food Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - Premium Hospitality in City of Westminster
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like William Jackson Food Group. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to William Jackson Food Group
Don't be shy about reaching out to William Jackson Food Group directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Business Development Manager - Premium Hospitality in City of Westminster
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about William Jackson Food Group and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at William Jackson Food Group
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
