At a Glance
- Tasks: Lead exciting marketing campaigns and shape our brand's future.
- Company: Join Wellocks, a top UK fresh food distributor with family values.
- Benefits: 33 days holiday, employee discounts, and a volunteering day off.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic role with creative freedom.
- Qualifications: Experience in brand or marketing management, especially in FMCG.
The predicted salary is between 30000 - 40000 £ per year.
Location: Nelson, Lancashire
About the role
We’re looking for an experienced Brand and Marketing Manager to join Wellocks on a Maternity Cover basis. This is a fantastic opportunity to take ownership of our brand, lead multi‑channel marketing activity, and work closely with internal teams, suppliers and partners to bring our brand to life. Reporting to the Chef Director, you’ll play a key role in shaping and delivering our marketing strategy, ensuring brand consistency across all channels and using customer insight to drive innovation, NPD and growth.
What you will do:
- Brand, Marketing & Partnerships
- Lead the planning and delivery of strategic marketing campaigns across multiple channels
- Act as brand gatekeeper, ensuring consistent tone, messaging and visual identity
- Manage key partnerships including Roux Scholarship, Springboard FutureChef, UK Young Restaurant Team of the Year, Northcote Obsession and charity partnerships
- Manage supplier relationships to deliver compelling seasonal campaigns, brochures and content
- Own internal communications, sharing market updates, supplier stories and seasonal highlights
- Oversee customer events that connect customers and suppliers, driving engagement, awareness and sales
- Maximise the impact of the Chef Ordering System (COS) through:
- Ownership of website and COS content
- Oversight of product photography and descriptions
- Develop and manage the NPD and brand process alongside Purchasing, Trading and Sales
- Review and refresh own‑brand packaging where applicable
- Create clear, engaging launch strategies
- Use customer insight to define innovation pillars and the NPD pipeline
- Analyse customer data, competitor activity and market trends to identify opportunities
- Deliver insight‑led reporting across multiple platforms to inform future campaigns
- Support senior leaders with presentations, publications and special projects
- Manage and track the marketing budget
- Present ideas, plans and performance updates to senior stakeholders
What you will need:
- Proven experience in a brand or marketing management role (FMCG experience desirable)
- Strong understanding of multi‑channel marketing and digital platforms
- Confident working with social media and brand‑building activity
- Strong analytical skills, comfortable working with data and insight
- Proficient in Microsoft Office and marketing systems
Let us tell you some benefits you would receive at Wellocks:
- 33 days holiday (inclusive of Bank Holidays)
- Generous employee discounts on all our products
- Fancy volunteering? We will give you one day off a year to take part in volunteering.
- Cycle to Work Scheme that offers discounted bikes and cycling equipment.
- Donate through your pay to a charity of your choice. The money is simply deducted through your pay before tax, so for every pound you donate, the 20p that usually goes to tax will go to the charity instead!
- Holiday Purchase Scheme
- We also have a range of employee assistance services which can be tailored to give you support on things such as finances, health and wellbeing.
About us
Wellocks is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long-standing business are rooted in our culture here at Wellocks.
Brand and Marketing Manager (12-month FTC) in Nelson employer: William Jackson Food Group Limited
Contact Detail:
William Jackson Food Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Manager (12-month FTC) in Nelson
✨Tip Number 1
Get to know the company inside out! Research Wellocks, their values, and their recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to brand management and marketing strategies. Think about how your experience aligns with the role and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace Brand and Marketing Manager (12-month FTC) in Nelson
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand and Marketing Manager role. Highlight your relevant experience in brand management and multi-channel marketing, and don’t forget to sprinkle in some of that FMCG magic if you have it!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Wellocks. Share your passion for brand building and how you can contribute to our marketing strategy. Keep it engaging and personal!
Show Off Your Analytical Skills: We love data-driven insights! In your application, mention any experience you have with analysing customer data or market trends. This will show us that you can help shape our marketing campaigns based on solid evidence.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at William Jackson Food Group Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Wellocks' brand values, mission, and recent campaigns. Familiarise yourself with their partnerships and how they engage with customers. This will not only show your enthusiasm but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Multi-Channel Expertise
Prepare examples of successful multi-channel marketing campaigns you've led in the past. Be ready to discuss how you used customer insights to drive innovation and growth. This will demonstrate your ability to align with Wellocks' focus on strategic marketing across various platforms.
✨Bring Data to the Table
Since the role requires strong analytical skills, come prepared with insights from previous roles where you analysed customer data or market trends. Discuss how these insights informed your marketing strategies and led to successful outcomes, showcasing your data-driven approach.
✨Engage with Internal Collaboration
Highlight your experience in working with cross-functional teams. Share specific instances where you collaborated with different departments to achieve a common goal. This aligns with Wellocks' emphasis on internal collaboration and will show that you're a team player who can manage relationships effectively.