At a Glance
- Tasks: Drive sales and growth in premium hospitality by building relationships and identifying opportunities.
- Company: Wellocks, a leader in supplying premium food to top restaurants and hotels.
- Benefits: 33 days holiday, competitive salary, and a supportive work environment.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Join a passionate team and make a real impact in the hospitality industry.
- Qualifications: Experience in field sales and a strong understanding of the hospitality sector.
The predicted salary is between 36000 - 60000 £ per year.
Business Development Manager – Premium Hospitality
Reporting To: Regional Sales Manager
Location: Field-based (regional, London)
The Role
Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues. This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margin as you are talking menus.
What You’ll Be Responsible For
- Deliver sales, margin and growth targets
- Increase share of wallet within existing customers by identifying product and category gaps
- Win new premium hospitality accounts aligned to the Wellocks brand
- Use a consultative, menu-led approach with chefs to introduce seasonal, specialist and premium ranges
- Position Wellocks as a primary or preferred supplier
- Build and manage a strong pipeline of new and existing opportunities
- Use CRM to manage activity, pipeline and follow-up
- Work cross-functionally with category, operations and customer service teams to ensure excellent execution
What We’re Looking For
Essential
- Field sales / Business Development experience
- Experience working with hospitality customers
- Proven track record of:
- Growing existing accounts
- Closing new business
- Confident and credible working with chefs and food-led operators
- Strong commercial awareness and negotiation skills
- Full UK driving licence
Desirable
- Foodservice or food wholesale background
- Knowledge of food categories and ingredients
- CRM experience
Personal Style
- Self-motivated and target-driven
- Professional, credible and relationship-focused
- Resilient, organised and commercially sharp
- Comfortable operating in quality-led hospitality environments
- Aligned with Wellocks values — passionate, inspiring, respectful and proud, with uncompromising standards around quality, customer focus and collaboration
Business Development Manager (Premium Hospitality) in London employer: William Jackson Food Group Limited
William Jackson Food Group Limited is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about the craft bakery industry. With a focus on employee growth, you will have access to professional development opportunities while enjoying the autonomy of working in a small business environment. Located in a thriving community, we offer competitive benefits and a supportive atmosphere that values your contributions and encourages creativity.
Contact Details:
William Jackson Food Group Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (Premium Hospitality) in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager (Premium Hospitality) at William Jackson Food Group Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including William Jackson Food Group Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager (Premium Hospitality). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager (Premium Hospitality) in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for William Jackson Food Group Limited:When writing your cover letter, make sure to tailor your message specifically for William Jackson Food Group Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at William Jackson Food Group Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show William Jackson Food Group Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show William Jackson Food Group Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with William Jackson Food Group Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.