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For Companies At a Glance
- Tasks: Drive sales and growth in premium hospitality by building relationships with chefs and restaurants.
- Company: Wellocks, a leading UK fresh food distributor with a family-owned heritage.
- Benefits: 33 days holiday, employee discounts, volunteering days, and a Cycle to Work Scheme.
- Why this job: Join a passionate team and make a real impact in the premium hospitality sector.
- Qualifications: Field sales experience and a strong understanding of the hospitality industry.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues. This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margin as you are talking menus.
What You’ll Be Responsible For
- Deliver sales, margin and growth targets
- Increase share of wallet within existing customers by identifying product and category gaps
- Win new premium hospitality accounts aligned to the Wellocks brand
- Use a consultative, menu-led approach with chefs to introduce seasonal, specialist and premium ranges
- Position Wellocks as a primary or preferred supplier
- Build and manage a strong pipeline of new and existing opportunities
- Use CRM to manage activity, pipeline and follow-up
- Work cross-functionally with category, operations and customer service teams to ensure excellent execution
What We’re Looking For
Essential
- Field sales / Business Development experience
- Experience working with hospitality customers
- Proven track record of:
- Growing existing accounts
- Closing new business
Desirable
- Foodservice or food wholesale background
- Knowledge of food categories and ingredients
- CRM experience
Personal Style
- Self-motivated and target-driven
- Professional, credible and relationship-focused
- Resilient, organised and commercially sharp
- Comfortable operating in quality-led hospitality environments
Aligned with Wellocks values — passionate, inspiring, respectful and proud, with uncompromising standards around quality, customer focus and collaboration.
Benefits
- 33 days holiday (inclusive of Bank Holidays)
- Generous employee discounts on all our products
- Fancy volunteering? We will give you one day off a year to take part in volunteering.
- Cycle to Work Scheme that offers discounted bikes and cycling equipment.
- Donate through your pay to a charity of your choice.
- Holiday Purchase Scheme
- A range of employee assistance services which can be tailored to give you support on things such as finances, health and wellbeing.
Wellocks is one of the leading UK fresh food distributors using the finest ingredients to support chefs with quality ingredients. We offer pre-prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851.
Business Development Manager - Premium Hospitality employer: William Jackson Food Group Limited
Contact Detail:
William Jackson Food Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Premium Hospitality
✨Tip Number 1
Get to know the company inside out! Research Wellocks and understand their values, products, and the premium hospitality market. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Attend industry events or connect with professionals on LinkedIn. Building relationships can open doors to opportunities and give you insights into what Wellocks is looking for in a Business Development Manager.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you can grow existing accounts and win new business. Use real examples from your past experiences to demonstrate your skills in a consultative, menu-led approach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about joining Wellocks. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Business Development Manager - Premium Hospitality
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. We want to see how your experiences align with our values and how you can contribute to our mission of providing premium ingredients to quality-led venues.
Be Specific About Your Achievements: Don’t just list your responsibilities; highlight your successes! Use numbers and examples to demonstrate how you've grown accounts or closed new business. This will help us see the impact you've made in your previous roles.
Tailor Your Application: Make sure to customise your application for the Business Development Manager role. Mention specific skills and experiences that relate directly to the job description, like your field sales experience and knowledge of food categories.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Share a bit about yourself and your style, but keep it relevant to the role and our company culture. And don’t forget to apply through our website!
How to prepare for a job interview at William Jackson Food Group Limited
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Wellocks' premium food offerings. Familiarise yourself with their seasonal and specialist ranges, as well as the types of restaurants and venues they supply. This will help you speak confidently about how you can contribute to their growth.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully grown accounts and closed new business in your previous roles. Use metrics to back up your claims, like percentage increases in sales or number of new clients acquired. This will demonstrate your ability to deliver on targets.
✨Understand the Hospitality Landscape
Research the current trends in the hospitality industry, especially around premium offerings. Be ready to discuss how these trends could impact Wellocks and how you can leverage them to win new accounts. This shows that you’re not just a salesperson, but a strategic thinker.
✨Build Rapport with Chefs
Since this role involves working closely with chefs, think about how you can establish a connection during the interview. Share any relevant experiences where you’ve successfully collaborated with culinary professionals. This will highlight your consultative approach and relationship-building skills.
