At a Glance
- Tasks: Drive sales growth and manage customer relationships in a thriving craft bakery.
- Company: Join a passionate team at a premium craft bakery with big ambitions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Enjoy autonomy and entrepreneurial spirit in a collaborative workplace.
- Why this job: Make a real impact in a small team while developing your sales skills.
- Qualifications: Experience in sales, excellent communication, and a passion for food & drink.
The predicted salary is between 35000 - 45000 £ per year.
This is an exciting opportunity to join a thriving craft bakery and make a real difference as part of a small team, with big ambition. You will be responsible for driving sales growth across Specialist & Destination Retail and Corporate sales channels. You will manage customer relationships and new business development within these channels, delivering sustainable sales and profit growth in line with the brand’s premium craft positioning.
Working cross-functionally, the role drives customer activity, supports product ranging, optimises trade investment, and ensures strong operational alignment. It also plays a key role in shaping future growth opportunities and strengthening the end-to-end customer experience.
Key Areas of Responsibility
Deliver the agreed KPI sales targets, including sales and profit across core lines.
Manage and develop existing relationships with Specialist and Destination Retail customers (e.g. Garden Centre’s, Farm Shops, Estate Shops, Visitor Centre’s, Delis) ensuring all aspects of the customers’ requirements are managed appropriately.
Acquire and develop new customers within Specialist and Destination Retail.
Develop Corporate Sales business, targeting a broad range of businesses such as Corporate Employee Gifting, Public Sector, Hospitality etc.
Scope and manage the trade investment budget ensuring a clear ROI.
Work in conjunction with Marketing to ensure fit for purpose POS, in‑store merchandising and experience and channel product ranging.
Work alongside office team and customer service to ensure reliable service and strong customer experience.
Work with customers and the internal planning/operations functions to understand customers’ forecasts – anticipating briefs and projects – understanding seasonal and promotional activity and how this will impact on the business.
Develop proactive, positive, collaborative cross‑functional relationships across Lottie Shaw’s.
You Will:
- Be self‑motivated, highly driven and you will love working towards and achieving targets.
- Be commercially astute, and have some experience of managing a sales budget, margin and trade investment.
- Be proficient at developing and maintaining effective and efficient working relationships, internally and externally, and at all levels.
- Be an excellent communicator and negotiator.
- Be hands‑on, organised and able to manage complexity.
- Will relish the opportunity to work with autonomy and entrepreneurially in a small business.
- Have experience working in a sales role within food & drink, gifting retail or a consumer goods category.
Sales Manager in Brighouse employer: William Jackson Food Group Limited
Join a dynamic craft bakery that values innovation and teamwork, where your role as Sales Manager will directly contribute to our ambitious growth plans. We offer a supportive work culture that encourages personal development and collaboration, alongside competitive benefits that reflect our commitment to employee well-being. Located in a vibrant community, you'll enjoy the unique advantage of working in a small, passionate team dedicated to delivering exceptional products and experiences.
Contact Details:
William Jackson Food Group Limited Recruitment Team
