At a Glance
- Tasks: Plan and deliver real-time CRM campaigns for sports and gaming customers.
- Company: Join evoke, a leader in creating memorable customer experiences in the sports betting industry.
- Benefits: Enjoy hybrid working, competitive salary, and industry-leading family support.
- Why this job: Be the heartbeat of customer communication in a fun, dynamic environment focused on creativity.
- Qualifications: CRM experience in B2C digital companies, preferably in gaming or sports betting.
- Other info: Flexible shift patterns required, including weekends and evenings for major sports events.
The predicted salary is between 28800 - 43200 £ per year.
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Job description
Introduction
Are you ready to shape real-time customer experiences in a high-energy, sports-driven environment? At evoke, we’re not just betting on games; we’re creating moments that matter for millions of customers. We’re looking for a Real Time CRM Executive to join our Newsroom-style CRM team and help us deliver best-in-class, personalized marketing across key touchpoints of the customer journey.
As a Real Time CRM Executive , you’ll be the heartbeat of our customer communication. From a player’s first bet to big wins, near-misses, and everything in between—you’ll trigger the right message, at the right time, on the right channel. This is a great opportunity if you\’re looking to get into the gaming/gambling industry!
What you will be doing
- Planning and delivering Real Time CRM campaigns to our William Hill Sports and Gaming customers.
- Helping ensure campaigns are executed on time, flawlessly, and are achieving the business goals according to evoke’s strategy.
- Using a variety of CRM delivery platforms (Airship, Adobe, Bloomreach), you’ll coordinate delivery across several channels.
- Identifying existing and new opportunities to sell the next best action to the customer, requiring copywriting and creativity to market our best bets and promotions.
- Working with data and automation teams to identify and build real-time audiences to target.
- Using bonus systems to build out exclusive, incentivized opportunities for our target audiences.
- Reviewing and analyzing campaign statistics to help ascertain the success of campaigns and report back to senior executives.
Who we are looking for
We are committed to responsible gambling, and we seek individuals who can support our ethos. To apply, you will:
- Be an enthusiastic person, with a passion for horse racing and football.
- Have experience in CRM or social media execution.
- Thrive on working shift patterns that include weekends and evenings to cover major sports.
- Possess excellent written and verbal English communication skills with a passion for sports and a keen interest in gambling and gaming.
What we offer
Our roles offer more than just a job; you’ll become part of the evoke family! We’ve created an environment where our people can thrive. Check out some benefits:
- Family Support : Industry-leading maternity and paternity leave and paid time off for caring responsibilities.
- Perks and discounts : Discounts at high-street retailers.
- Financial : Competitive salary, pension, and bonus schemes.
- Health & wellbeing : Support with mental health and financial education, gym discounts, and cycle to work scheme.
- Hybrid working : Up to 80% remote work with 20% office time for collaboration.
- Healthcare : Comprehensive healthcare benefits or a cash alternative.
- Pension, income protection, and life assurance : For financial security and peace of mind.
More about evoke
We embrace change and progress. With a rich history, we’ve led the industry in many ways. Now part of evoke, we’re marking a new purpose, direction, and ambition. Our culture focuses on creating great experiences for customers and employees, with flexibility, trust, and development opportunities.
Apply
We prioritize diversity, equity, and inclusion. We foster a welcoming, safe workplace that values all forms of diversity and growth opportunities. If this sounds good, apply today to start your journey with the evoke family!
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Real Time CRM Executive employer: William Hill
Contact Detail:
William Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Real Time CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in real-time CRM and customer engagement strategies. Understanding how to leverage data for personalised marketing will set you apart, especially in a fast-paced environment like evoke.
✨Tip Number 2
Showcase your passion for sports and gaming during your interactions with us. Being able to connect your personal interests with the role will demonstrate your enthusiasm and fit for our team culture.
✨Tip Number 3
Network with professionals in the CRM and gaming industries. Engaging with others in these fields can provide insights and potentially valuable connections that may help you stand out in the application process.
✨Tip Number 4
Prepare to discuss specific examples of your previous CRM campaigns and their outcomes. Being able to articulate your successes and learnings will demonstrate your expertise and readiness for the challenges at evoke.
We think you need these skills to ace Real Time CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant CRM experience, especially in one-to-one marketing. Emphasise any work you've done in the gaming or sports betting industries, as this will be a significant advantage.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and gaming. Explain why you're excited about the role and how your skills align with the responsibilities of a Real Time CRM Executive.
Showcase Your Creativity: In your application, provide examples of past campaigns you've worked on. Highlight your copywriting skills and any innovative strategies you used to engage customers effectively.
Highlight Your Analytical Skills: Mention your experience with reviewing and analysing campaign statistics. Discuss how you've used data to inform your decisions and improve campaign performance in previous roles.
How to prepare for a job interview at William Hill
✨Show Your Passion for Sports and Gaming
Make sure to express your enthusiasm for sports and gaming during the interview. Share personal experiences or insights that demonstrate your genuine interest in the industry, as this role is all about connecting with customers who share that passion.
✨Highlight Your CRM Experience
Be prepared to discuss your previous CRM experience, especially in one-to-one marketing. Provide specific examples of campaigns you've executed, focusing on how you tailored messages to meet customer needs and achieved business goals.
✨Demonstrate Your Creativity
Since the role involves copywriting and creativity, come prepared with ideas for potential campaigns or promotions. Think about how you would market bets and engage customers, showcasing your ability to think outside the box.
✨Familiarise Yourself with Relevant Tools
Research the platforms mentioned in the job description, such as Airship, Adobe, and Bloomreach. Being knowledgeable about these tools will show your readiness to hit the ground running and your commitment to delivering flawless campaigns.