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- Tasks: Lead the global player safety strategy and enhance customer experience across all brands.
- Company: Join evoke, a dynamic company behind big names like William Hill and 888.
- Benefits: Enjoy competitive salary, hybrid working, generous holiday, and comprehensive healthcare.
- Why this job: Transform player safety into a strategic advantage while making a real impact.
- Qualifications: Advanced degree and experience in cross-functional collaboration required.
- Other info: Be part of a diverse, inclusive culture that values your growth and well-being.
The predicted salary is between 43200 - 72000 £ per year.
We're looking for a visionary leader to take on one of the most pivotal roles in our organisation. This is your opportunity to reimagine player safety not just as a regulatory obligation, but as a commercial lever that drives growth, enhances customer experience, and secures our future. In this Group-wide role, you will own the global player safety strategy, embedding it across all brands and markets. Your mission? To architect real-time, intelligent safety experiences that increase profitability, reduce friction, and strengthen regulatory resilience - all while ensuring our customers are protected and empowered.
You'll partner directly with the Executive Committee, Managing Directors, and Commercial Leaders to align safety initiatives with business outcomes, drive innovation through technology, and transform compliance from cost centre to competitive advantage. This is more than a job - it's a chance to lead an industry-defining transformation.
What you will be doing:
- Set the Group-wide player safety strategy and customer experience agenda, defining priorities that align with the Group's growth and profitability objectives.
- Establish the long-term vision for player safety as a commercial differentiator and ensure alignment with Board and Executive Committee direction.
- Carry shared responsibility for reducing annual EBITDA impact of player safety, ensuring measurable financial outcomes.
- Drive initiatives that reduce compliance-related friction, prevent revenue leakage, and deliver measurable improvements to profitability.
- Lead the transformation of player safety from a compliance-driven cost centre to a strategic, technology-enabled growth lever.
- Partner with Managing Directors and Commercial leadership in each market to embed player safety into growth strategies.
- Act as the Group's senior representative with regulators (UKGC, Gibraltar Gambling Commissioner, MGA, and others), ensuring proactive and transparent engagement.
- Lead, develop, and inspire a player safety team and foster a high-performance culture built on accountability, precision, and transformation readiness.
Who we are looking for:
We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:
- Have an advanced degree in Business, Economics, Data/Analytics, or related field preferred.
- Have experience of cross-functional collaboration with commercial, product, and compliance teams to deliver business outcomes.
- Have extensive understanding of gambling regulatory frameworks, including player safety, AML, KYC, affordability, and licensing across UK and international markets.
- Have advanced ability to use data, metrics, and modelling to optimise decision-making and prioritisation.
What we offer:
Our roles offer more than just a job, you'll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:
- Financial: Competitive salary, pension, and bonus schemes.
- Hybrid working: Our Gibraltar-based employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time.
- Holiday entitlement: Your 25 days holiday is topped up by 12 bank holidays.
- Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
- Life assurance: Safeguarding your financial future and offering peace of mind.
- Perks and discounts: Discounts at a range of high-street retailers.
- Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits.
- Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education.
More about evoke: We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences.
At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.
Apply: At evoke, we prioritise diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth. Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage. Apply today to kickstart your application with the evoke Family!
Director of Player Safety Experience employer: William Hill
Contact Detail:
William Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Player Safety Experience
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Director of Player Safety Experience role.
✨Tip Number 2
Prepare for interviews by researching the company’s values and recent initiatives. Show how your vision aligns with their goals, especially around player safety and compliance. We want to see your passion for transforming player safety into a competitive advantage!
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it relates to the role. Highlight your cross-functional collaboration skills and your understanding of regulatory frameworks. Confidence is key, so let us see your leadership potential shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining the evoke family. Let’s make this happen together!
We think you need these skills to ace Director of Player Safety Experience
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Player Safety Experience role. Highlight your relevant experience and how it aligns with our vision of transforming player safety into a commercial advantage.
Showcase Your Leadership Skills: We want to see your leadership style! Share examples of how you've led teams or initiatives in the past, especially in cross-functional settings. This will help us understand how you can inspire and develop our player safety team.
Demonstrate Your Industry Knowledge: Familiarise yourself with gambling regulatory frameworks and player safety strategies. Use your application to show us that you’re not just aware of these aspects but also have innovative ideas on how to implement them effectively.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join the evoke family.
How to prepare for a job interview at William Hill
✨Know Your Stuff
Make sure you have a solid understanding of player safety regulations and frameworks. Brush up on your knowledge of AML, KYC, and affordability measures. This will not only show your expertise but also demonstrate your commitment to responsible gambling.
✨Align with Business Goals
Be prepared to discuss how player safety can drive growth and profitability. Think about specific examples where safety initiatives have positively impacted business outcomes. This will help you showcase your strategic thinking and vision for the role.
✨Showcase Your Leadership Skills
As a Director, you'll need to inspire and lead a team. Prepare to share your experiences in developing high-performance cultures and how you've successfully collaborated with cross-functional teams. Highlight your ability to foster accountability and transformation readiness.
✨Engage with Real-Time Data
Since the role involves using data to optimise decision-making, be ready to discuss how you've leveraged metrics and modelling in past roles. Bring examples of how data-driven insights have led to improved player safety strategies or compliance outcomes.
