Area Operations Manager in Newcastle upon Tyne

Step into a role where your influence shapes every day. As an Area Operations Manager for Newcastle, Cumbria and Dumfries, you’ll elevate shop performance, energise teams, and deliver standout customer experiences. You’ll set the pace on standards, smash commercial targets, and drive digital and sustainability initiatives that push us ahead of the industry. We are looking for candidates to cover the Newcastle, Cumbria and Dumfries regions.

• Be a visible leader across shops, building trust and driving a good customer first culture.
• Inspire, coach, and Team Leaders to deliver high commercial, operational, and compliance performance.
• Ensure outstanding shop standards, addressing performance gaps quickly and constructively.
• Drive KPI delivery across revenue, customer experience, compliance, digital adoption, and sustainability.
• Turn strategy into clear goals, using data insights to coach teams and improve results.
• Partner with HR and Compliance, strengthen talent pipelines, and ensure all shops meet regulatory standards.

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:

• Area/regional operational leadership experience across a 10+ site retail footprint. This role has average number of shops per Area – c.17.
• Good commercial and operational performance, consistently delivering KPIs and driving shop-level results.
• Deep compliance knowledge in Licensing, AML and Safer Gambling, ensuring robust operational standards.
• Employee relations & people leadership strength, including coaching, performance management and ER case handling.
• A detailed and change-focused mind, using insights to improve performance and embed consistent operational ways of working across teams.
• Proven track record of implementing operational changes or improvement initiatives.

Our roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high-street retailers.
• Financial compensation, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

At evoke, we prioritise diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth. Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage. Apply today to kickstart your application with the evoke Family!